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It is discrimination that is aimed at peoples skin color, ethnicity and cultural background. This is treating someone different just because of who they are.

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It is discrimination that is aimed at peoples skin color, ethnicity and cultural background. This is treating someone different just because of who they are.

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Slavery is an example of racism.
Another example is the Aryan race and Nazi era. Rosa Parks sitting on the bus.

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Sports can be used as a relay to give out a message to a lot of people as the audience on it is such a huge amount. So giving anti-racism messages such as taking a knee against racism before it kicks off will raise propaganda.

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In my opinion social media is the key to this society right now as everyone uses it and its a part of everyone's day to day life. If someone was to start an agenda against something it would spread around so quickly Such as the time Sterling bought a house with his money, compared to Foden who in the media was portrayed as a nice guy whereas Sterling as being overpaid.

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Many sports have denied black people access.
Historically, limited variety of activities available.
Lack of black coaches/administrators.

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Stereotypes- Are what people are labelled as based on who they are. One of the biggest stereotypes is that black people cannot swim as their bones are more dense.
Discrimination- This is what is used against people because of who they are.
Exclusion- Is where people are denied opportunities because of who they are.
Less Role models- This is when there are like less black female role models because people are scared to go into like sport as a black female because of the backlash they could get from it.

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This is a belief that one biological gender has more superior power over another based on the difference between sexes.

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Homophobia- Discrimination against people who are gay.

Lack of NGB investment- this is where the NGB don't put in money or invest as much into women' sports as they do for men's.

Nature of media coverage- This is where media coverage would sexualize women. They would also belittle women to do their gender assumed roles. Like gardening or cooking in the kitchen. An example of this is Andy Gray talking about a females in football and making sexist comments about it.

Sponsor equalities- This is where sponsors don't pay accordingly due to peoples genders as they would pay men more then women.

Glass ceiling- These are barriers that cannot be seen but would limit progression. It is not verbal or written down but is still invisibly there.
Transgender rights- is the debate whether a male that turned into a female is allowed to compete in female competitions.

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Looking at differences in morality such as right and wrong or good and evil. Involves dilemmas that are conflicting. Deviance usually goes against society norms. Some acts are criminal.

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Deliberate violation of written rules. There is an intention to get an unfair advantage against other opponents. An example of cheating is in football taking enhancing drugs which would boost your energy. This gives an unfair advantage against other athletes in the same sport.

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Commercialisation sport is the process by which sport has become a big business and is where people profit from sport by selling matches as a commodity. The two key factors in sport that drive commercialisation are media and the involvement of sponsors.

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This is when a business or an individual provides funds in return of advertising.

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Used to promote to the public goods and services.

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The support of an individual or group gives to a company or product.

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Sports and sponsors rely on each other for success. Sport needs sponsors for types of investment. Sponsors rely on sports to sell their products, facilities, wage and prize money.

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Canelo Alvarez's sponsorships with DAZN streaming service committed $365 million in 2018 to lock up the next 11 fights in boxing's biggest fights.

A positive would be due to the sponsorships it then makes Alvarez more well known as it will be more

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Playing fair and within both the written and unwritten rules of sport. Underpinned by good etiquette and respect for all. An example of this is being quiet when a golfer is taking a putt.

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In the US their National Women's Team in football the female team gets paid less money then the males do even though they bring in more money then the men's. Due from this they have a $67 million lawsuit against the US soccer federation on the basis that this is a gender discrimination on the fact that they are paid less. When qualifying for the World cup, the US women's team received $37,500, which is not much compared to the men's team who got $108,695, so the women's team believe they should have get the same payment, despite doing the exact same job. The biggest reason for women getting paid less than the males is on the fact that the men's football, created larger ticket sales and the TV paper view is much bigger than those of women's football, meaning men get a better pay due to the money they bring in from playing the sport. However, when looking at the US men’s and women's teams, they have done the exact same job with the women's team even performing at a higher level, however they were paid over $70,000 less, but the point is that during the world cup, the men's team create more in revenue from the World Cup through TV views. However, the women made $20million more in revenue throughout the year even without the world cup paper views.

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Pushing the rules to the limit without getting caught. using any dubious methods possible to gain an advantage. An example of this is the sledging in cricket

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May benefit the athlete and the team in question. Maradona with the hand of god is a great example because that won Argentina the game.

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Was caught using a cocaine metabolism, he won the fight so he may have lost without taking it.

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Positive- More money from winning bonuses and they can win more fights.

Negatives- Become a drug addict and get banned from the UFC.

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Exclusion- This is the act of denying opportunity to someone. An example is like transgender females trying to participate in the Olympics. Would be excluded as they need to have a certain testosterone level to be able to take part in female sports.
Stereotype- This is a belief that a certain group of people  can't do something or must behave in a certain way based on characteristics like skin colour. Like the stereotype that football and rugby are for males. Which would then put off females from partaking in those sports.
Discrimination- This is not lettings someone do something based on characteristics. A big example of this is where women are not paid as much as men are for doing the same sport like football. As they don't bring in the views that males do.
Less role models- This where there would be less female roles models in like football or rugby as they would be put off from playing those sports.