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Both Erica and Jeff

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both

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Both of them

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-What's your flavour preference?
-How often do you eat ice-cream?
-Do you look at the prices when you buy an ice cream?

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Is health one of the factors when you consider an ice cream brand? Whether it is organic or not?

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I would recommend Erica to eat  Magnum, as she prefers fine dining and Magnum is assumed to be the "best" among all other ice cream brand options. For Jeff, I would recommend Soy Dream, as he is lactose intolerant and health conscious, who tracks

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I would recommend the Soy Dream Ice Cream to Jeff.
This is because Jeff is lactose intolerant and Soy Dream is dairy-free which would cater to him more

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I would recommend Erica to Magnum as it is perceived as a high quality ice cream and she's someone that is very conscious about branding.

I would recommend Jeff to Soy Dreams as it is the healthier choices and he is also lactose intolerant. He is someone that is very conscious about health and always monitors his body

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What ice-cream flavours do you normally go for?
Is there any preferred textures in an ice-cream you're looking for?

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Unilever wants to learn more about customers. They did research on different groups before catering different ice cream brands to these groups.

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I would recommend Erica Magnum. This is because since Erica enjoys fine dining and has interest in branded goods I feel that she would like the Magnum as Magnum is 'royal'. Thus, I am sure that it relates back to her interest.
I would like to recommend Soya Dream Ice cream to Jeff. This is because since Jeff is health conscious and is very particular of what he consumes, Soya ice cream would definitely be the best option amongst the rest as its also 'made with organic soybeans' thus it would be the best recommendation for Jeff.

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Both Erica and Jeff

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Unilever have different groups of target consumers with different needs ie healthier people tend to choose fat-free, lesser sugar. As such, they have different ice cream brands to better cater each of the groups.

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What flavours do you go for when eating ice-cream?
How often do you crave for ice-cream?
What are your ice-cream standards?

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With a broad base of consumers, different ice cream brands suits everyone differently

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With a variety brand of ice cream, it would help to cater to different types of consumer and their desired preference to certain flavours and textures of ice cream.

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For Erica, i would recommend her to go for Magnum ice-cream as she is an adult who enjoys expensive and high-quality things, even mentioned in her mantra "Always go for the best". In this case, magnum is assumed to be high-quality ice-cream and associated to fanciness. Magnum would be an ideal choice for her.
On the other hand, for Jeff, I would recommend him the Soy Dream ice-cream brand. Jeff is a Yoga instructor who's in his 30s which means he looks out for his health very carefully. Soy Dream is a healthy, non-dairy ice-cream brand with various flavours for their consumers, For a health freak like Jeff, this ice-cream brand is suitable for him as he is still able to keep his calorie in check while eating 'dessert'. On top of that, sot dream is non-dairy which is a perfect match for Jeff as he is lactose intolerant.

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Both

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What do you look for when choosing an ice cream brand/flavour?
What ice cream flavour/brand do you usually eat?

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Unilever wants to cater to various customers with different needs and wants when it comes to ice-cream. With a variety brand of ice-cream, Unilever will be able to attract and provide to more customers in large.