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Recommendations:
make it more personalised , to have people for answering questions and to make it more natural ( ex. more natural elements can me installed)

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French Cultural experience ,  varieties of grapes and wines , origins. "Interesting way of explaining to foreign tourists the behaviour and the habits of France"

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Digitalisation of the experience : E-Vigne , audio guide , combination  between storytelling and technology --> virtual figurines and humanoid light projections (visitor 4)

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The digitalisation reduced the human interaction to a minimum, perceived as a disadvantage for some visitors (visitor 2:"I would have appreciated to discuss with a real person during the visit")

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limits of the videos “I noticed a few times that I could not listen to some of the audios from the start because someone else had started it already which was a bit annoying.”

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feeling lost sometimes “I feel like a guided tour might be a bit more beneficial information wise”

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personalization “I liked the fact I had my own pair of headphones because I could listen to what I wanted when I wanted and for however long I wanted.”

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missing a human presence “Although I did not notice many employees around to help someone if they needed information. I felt like there should have been more employees readily available when we needed them.”

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Instructive games, learning path

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personalization “I liked the fact I had my own pair of headphones because I could listen to what I wanted when I wanted and for however long I wanted.”

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The architecture of the building and the fact that we are inside of the city makes it impossible to have a complete immersion into a real chateau

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individual experience “I spoke with some of my friends at some point but not with any of the employees working there or other classmates.”

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learning via fun experience : different objects that pique curiosity

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didn’t get to explore everything

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Sensory experience : smell with pumps

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Visual experience : globes, maps, slideshows, short film

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modern building/architecture

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a global view of the different wine-growing areas in the world allowing comparisons to be made

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lack of exchange with real guides

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individual experience with no real interaction between participants

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Solitude

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The immersive activities creates a sort of bubble and push the visitor to go through the visit alone

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Innovative Experience  :

thanks to the innovative techniques like aroma dispenser , 3-D theatres , live humans speech , all that helped to create high recall effect

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Technology permits many things and interactions but it is sometimes hard to understand how it works, especially for the elderly

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Visitor’s independance :

visitors are independent,
They can control  what they want to see and experience

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Impressed by the design of the building

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visitors change the perception of wine after the visit

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Experience creative techniques to your liking with real-world technology.

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Self engagement and involvement

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interaction between people and technology is an experience for new process

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strong sensorial engagement -introduction into the world of smells and fragrances

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atmosphere : not too noisy, easy to focus on the different screens

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Personal realization / experience  while participating in the games

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playful and emotional visit

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No interaction between the visitor's

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Escaping from reality:
- many stories about numerous countries, people and cultures
- going though diverse universes (i.e. modules)
- stimulation of senses can bring back memories and make thing about (smell section particularly)

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Development of knowledge about wine

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5 sens immersion through the  interactive and multisensorial buffet

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Sensory marketing especially on tasting and smelling

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Some points to develop, that visitors expected to see, such as wine conservation or champagne tasting

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Overwhelmed with the big space and amount of information available

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Easy to get completely immersed and lost in the experience

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Lack of real human interaction

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Interactive learning through the “E-Vine” service

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Be an actor in the experience: possibility to interact with others, to choose the modules you want to discover, to take part of activities (smelling activities for instance), etc.

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Suitable atmosphere : good luminosity, etc

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Digitalisation (the experience is better):
Thanks to digitalisation the learning process is easier and dissonance is less

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Sensorial experience

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Lack of interaction between visitors

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Convinced by the tour organization timely and geographily

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immersion and multi-sensory adventure to discover the cultures and civilizations of wine

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Freedom during the visit

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Use of augmented reality:
that lets to make the experience more convinient

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Aesthetic experience

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Excitment to start the tour

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360 degree to experience

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Interactive aspects of all the activity and learning more culture/wines

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Wine Aspect + Storytelling

reveals different aspects of the wine from wine colour to wine market and cultural symbol in the human life

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Multiple sections to visit

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Visuals experiences by the architecture of Cite du Vin.

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Cultural experience " In the E-Vine I learned new things about grape varieties and like some anecdotes explained "

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the use of technology is sometimes too complex and not adapted

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Interactive experience : Many interactive aspects in the modules, presence of games, which integrate the customer entirely into the experience

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Experience based on the sense of smell and sight mostly "My view and my smell senses were stimulated during the visit"

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Multisensorial experience: "5 senses buffet".

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Digitalized experience
"I was impressed with the variety of supports offered during the visit, and with the technology set up to make everything work."

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Playful  & enjoyable experience "learning process more playful" , "funny"

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Personalized experience "Visitors choose what they want to listen to"