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1. Gain an understanding of why research is important.

2. Gain an understanding of the different types of research, and the differences between each.

3. Gain an understanding of Surveys, how they are constructed, distributed to the public, and data analysed

4. Apply this knowledge by creating your own survey and distribute it.

5. Reflect on your learning/skills development by evaluating your response to these targets and by making your daily diary log entry on your Padlet wall.

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Don't forget to date the header.

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Week 3 - Session One Resources

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Week 3 - Session Two Resources

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1. Gain an understanding and be able to apply the concept of 'Semiotics'.

2. Gain an understanding and be able to apply the concept of 'Denotation/Connotation' .

3. Gain an understanding and be able to apply 'Audience Reception' theories.

4. Gain an understanding and be able to analyse 'Creating/Altering Meaning' with use of sound.

5. Apply the above concepts to you own examples of media products

6. Reflect on your learning/skills development by evaluating your response to these targets and by making your daily diary log entry on your Padlet wall.

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Introduction to Ferdinand De Saussure and Semiotics

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Introduction to Roland Barthes

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Hypodermic - Preferred / Negotiated / Oppositional readings.

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http://www.youtube.com/watch?v=ej8-Rqo-VT4

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https://www.youtube.com/watch?v=Xveg-Z5lapE

https://www.youtube.com/watch?v=p5Nbb7J-hDo

https://www.youtube.com/watch?v=YOlI5Qiq-9g

https://www.youtube.com/watch?v=ONHlxaoJKd8

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Find two or three print or television adverts and alanyse the following:

- What is the intention of the producer?
- Is this achieved?
- How is this achieved?

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Don't forget to date the header

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Here is where I will be posting resources for your progress on Units 1-4.

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In case you need to contact me...

acharalambous@harlow-college.ac.uk

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1. Gain an understanding of the 'Change Their Minds' assignment brief.

2. Be able to setup and use Padlet according to the requirements of the assignment brief.

3. Understand and identify a range of camera angles and techniques - and why they are used.

4. Reflect on your learning/skills development by evaluating your response to these targets and by making your first diary log entry on your Padlet wall.

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Units 1-4

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https://www.youtube.com/watch?v=ICcE72RwEyc

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Yes, there is a song about the Rule of Thirds!!

https://www.youtube.com/watch?v=aNoHrl1qqZ4