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There are three different tagline which are associated with this film, the most familiar one has been placed on this DVD front cover and it is in a size 12 and font which matches the movie title. It is conventional for the tagline to be taken from the movie posters and the same typography to be used. This helps to link all of the media texts together for familiarisation for the audience. The tagline is very conventional as it is short and simple and the first line matches the second line by using the same formatting.

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The main image looks to be the body of a robot. This is not normally a convention of DVD covers, as usually the main image is of the protagonist of the film. However this film has elements of technology and sic-fi, therefore the use of a robot being the centre stage of the main image links to what happens in the film. However by not having the protagonist character being shown on the front of the DVD cover it leaves the audience with a sense of mystery about this film, as they do not have a clear idea what actors are playing in this film without going to the back of the DVD cover. The main image uses iconography perfectly to display the chances of horror and thriller in this film, by using the contrast of dark and light colours it represents to an audience that this is the genre. Iconography is also used by having a robot as the central image on the front of the DVD cover, by using a robot here, an audience then knows that this film will include parts about technology.

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The background of the DVD front cover is in black which has connotations of evil, fear and death which gives an insight to the genre of the film being a psychological thriller. The use of the dark colours is used all over on the DVD cover and it shows an element of mystery for the audience.

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There are four different images on the back; first of all there is three images which are aligned in a row showing different scenes in the film and then there is an image of one of the main characters on the back of the film covering the top half of the back of the DVD cover. In all of the back images there is the picture of a woman character therefore signifying to the audience that this is the main character; the character that is advertised the most is usually the one that is most important which is a common convention when it comes to back images.  Back images are important as it gives an audience the opportunity to know what the film will be like. for instance the audience can see that the genre of this film has a lot to do with mystery as the pictures would suggest, making an audience want to know more.

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On the spine of the DVD cover there is a symbol that says DVD video this shows to potential buyers that inside this case is a disc which is DVD only. On the back of the case it is also clear to an audience that the copy is able to be used on other devices not just a DVD player but computers and iPod's as well.

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The movie title is conventionally placed at the top or the bottom of the DVD front cover. As it is conventional to have a dark background for films of the genre horror thriller, the writing of the movie title has to be clear on top of this background. The use of a white helps an audience to be able to clearly see this writing and it stands out as the biggest text on the DVD cover. By not having much text on the front cover of the DVD, an audience can focus on the main image and movie title, which is easy to remember, it will also increase the mystery which an audience has to what this film could be about; therefore they would proceed to regard to the back of the DVD case.

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At the bottom of the spine of the DVD and on the back of the DVD cover there are several company logos which are being noted for their work on this film, including Universal international and Film 4. It is an important convention for DVD covers as it gives recognition to the different companies.

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At the back of the DVD cover there is a short synopsis of the film describing the introduction of the film, it is very conventional of DVD covers to have this, especially being located on the back of the DVD cover. However this blurb is not finished as there is an ellipsis which has been placed at the end of the last sentence. By using an ellipsis this does not give the audience full information about the film and leaves the audience wondering what happens in this film. The use of the ellipsis follows the genre of the film and fits in to the mystery and drama of this psychological British thriller.