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He was a powerful force behind the continued global expansion of the brewing company.

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The kidnapping of Freddy Heineken and his driver Ab Doderer, was a crime that took place between 9 and 30 November 1983 in Amsterdam. 1 book and 2 movies were written about it

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Kidnapping Mr. Heineken Official Trailer #1 (2015) - Anthony Hopkins, Sam Worthington Movie HD

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Subscribe to TRAILERS: http://bit.ly/sxaw6h Subscribe to COMING SOON: http://bit.ly/H2vZUn Like us on FACEBOOK: http://goo.gl/dHs73 Follow us on TWITTER: http://bit.ly/1ghOWmt Kidnapping Mr. Heineken Official Trailer #1 (2015) - Anthony Hopkins, Sam Worthington Movie HD In 1983, a group of childhood friends pulled off the crime of the century: kidnapping one of the richest men in the world, the heir of the Heineken beer.

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http://www.actionlearningassociates.co.uk/how-heineken-achieved-coherent-leadership-in-a-global-organisation/

http://www.telegraph.co.uk/news/obituaries/1380400/Freddy-Heineken.html

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Entrepreneurial

Motivational

Delegation

Communication

Taking Risks

Long term vision

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I would trust more into people in order to be able to delegate and share responsibilities

I need to improve the way I make myself understood.

I will be more positive

Leave my conform zone

Taking workshops and courses to improve

Challenging myself

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Flexibility to adapt

Problem solving

Open to feedback

Commitment

Open mind

Time management

Team work

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Sets priorities and drives the growth as a global organisation. Always thought on his employees first and gave them the opportunity to be part of the company.

Democratic Style (decision-making process)

Employee Oriented (centered on people)

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Dutch TV commercial for Heineken Beer first aired in 1958

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Dutch TV commercial for Heineken Beer first aired in 1958

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.''Had I not been a beer brewer I would have become an advertising man”'

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Dutch TV commercial for Heineken Beer first aired in 1958.

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Born in 1923 was a Dutch Businessman for Heineken international. Grandson of Heineken founder..

He started working in the Company in 1940 and in 1971 was the CEO until 1989.

Within 10 years he was financial director and also took charge of marketing and advertisement.

Under his leadership, Heineken grew into a global powerhouse.

Freddy died in 2002 aged 78, and by then had turned Heineken into one of the world’s best-known brands.

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”I don’t sell beer, I sell warmth”