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Assignment 1

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Grass pitches

Hallogen lights  -  Ground keeping  -  Recovery

Artificial surfaces

2g , 3g, hallow turf, Injuries, all weather play

Changing facilities

Amateur, elite, youth

Advertising boards

Increase income, auto change, more adverts, electronic boards

Big screens

In game stats, replays, half time entertainment, multi use venue

Retractable roofs  -  undersoil heating

Millennium stadium, Wembley, Wimbledon

Recovery chambers

Ice baths, recovery chambers

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One of the first stadiums to feature this was the millennium stadium now under sponsorship known as the principality stadium.

Cost £121 million and was opened in 1999

multifunctional stadium

all weather play, maintain pitch condition, improve atmospheres

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Since, both Wembley and Wimbledon stadiums feature retractable roofs.

While wembley sees similar benefits in football events to the millennium stadium.

The functionality and practicality of the retractable roof over centre court at wimbledon is valuable to the tournament.

Short tournament

tight schedule

Maintain pitch condition

Games are played on time

Implemented in 2009 in its first use as in previous years rain delayed the tournament and busy annual schedule for elite performers

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Balls

More panels 32 1962 Eigil Nielsen
Since 24 and 42 panels less increased spin, while more improved stability
FIFA rules on professional balls

Training equipment

More affordable for amateur athletes, manufacturing, investment in sports science

Shin pads

carbon fibre,    fibre glass and foam rubber

Goal keeping gloves

Finger saves, grip

Hawk eye

Uses cameras to generate a 3d picture of playing field
Knows when ball has crossed line
Tells referee via watch
Currently in premier league, elf championship, cost, human element

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From the day the first football boot was manufactured in 1830 which weighed 500g and doubled in weight when wet football boots have developed significantly since.  ("FOOTBALL BOOTS - HISTORY", 2017)

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As you can see their has been quite the development through the years of football boots.

Key dates stated of new technology implemented on football boots

Weight

Laces

Upper  - leather - synthetics

Studs

Lockdown

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Launched in may 2013 the nike hyperVenom transform is the statement boot of where we have come to in regards to the technology of fooball boots at this moment in time.

The ability for the boot to change colour comes through the heat activated material upper that nike keeps top secret.

Idea is when boots are worn heat is generated and change colour

These boots prove the following of football boot technology of current:

Fashion

Spare income

Branding/marketing and player sponsorships

("Nike Hypervenom "Transform" - SoccerBible", 2017)

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Transformation from leather to synthetics...

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Transformation from leather to synthetics...

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Players now have a choice of boot materials:

Calf leather

Kangaroo leather

Synthetics

Knit

All have positives and negatives and choice is down to individual choice

Calf Leather:
Heavy, adaptive fit, hard wearing, traditional, expensive

Kangaroo leather:
Soft, flexible, durable, moderately priced

Synthetics:
inexpensive, durable, water resistant (nike skin), Adapt new technologies

Knit:
Snug fit, expensive, delicate, improved ball feel, barefoot

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Soccer players' fitting perception of different upper boot materials

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Soccer players' fitting perception of different upper boot materials

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The present study assessed the influence of upper boot materials on fitting perception. Twenty players tested three soccer boots only differing in the upper boot material (natural calf leather, natural kangaroo leather and synthetic leather). Players reported fitting perception and preference on specific foot areas using a perceived fitting scale. Ratings were averaged for every foot area. Repeated measures ANOVA was used to analyze the differences between boots. The kangaroo leather boots were perceived tighter and closer to the preferred fitting in general fitting, metatarsals area and instep area. The synthetic leather boots were perceived as the loosest and as the most distant boot from the preferred fitting in medial front area and instep area. In conclusion, the type of upper boot material influences the fitting perception of soccer players. The kangaroo leather was the material whose fitting was perceived closest to the players fitting preference.

(Olaso Melis, Priego Quesada, Lucas-Cuevas, González García & Puigcerver Palau, 2016)

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Nike football boot knit tech to all sports

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Nike football boot knit tech to all sports

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Nike first introduced their fly knit technology in 2014 in the form of the nike magista football boots which retailed for £240!!!

Since then nike have produced fly knit variant footwear for all sports

See the webpage for more detail....     (Nike FlyKnit, 2017)

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First image is from chelsea in 1949 at the old Wembley in a cup final
Second image is from Chelsea in 2017

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Differences:

Fit
style
sizing
Team badge
Sponsors
League badge
quality of materials
old cotton
cotton & synthetic mix (Adidas climalite, Nike drift fit)

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Adidas climalite

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What is it? adidas Climalite is a fabric designed for activities in warm conditions. Its most common form is an innovative design that features cotton on the outer fabric and a cool-to-the-touch synthetic material underneath. While many moisture wicking products are mostly polyester, Climalite's cotton and synthetic combo makes for a softer feel.There are also adidas Climalite variations that feature a hydrophilic coating to further enhance the outer surface's sweat-pulling properties.

(Jones, 2017)

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How does it work? As sweat builds, the synthetic fibers inside of adidas Climalite garments go to work, pushing the sweat away from the body to the outer cotton layer where it's quickly evaporated. A hydrophilic finish directs moisture away from the athlete's body, while the lightweight polyester-based construction will keep you cool and help avoid overheating.

(Jones, 2017)

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Life Style Sports || adidas climawarm+ how it works

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adidas Climawarm+ garmets are now available instore and online at www.lifestylesports.com adidas climawarm is inspired by the fur of polar bears, the hollow fibre technology lets you train with mother nature on your side.

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This has all developed through microtechnology of clothing fibres such as cotton and polyester as well as developments in warm clothing after researching and looking at well adapted animals to their climates to help technology developments in sports clothing material

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Technology of the future in materials...

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Technology of the future in materials...

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(Soon)

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New Smart ARMOUR Clothing Will Protect Elderly from FRACTURES

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New ARMOUR Clothing Will Protect Elderly from FRACTURES Developed in universities across the UK, each technology initiative has been awarded up to £85,000 of funding to spend the next 12 months exclusively developing a spin-out business based on their technological innovations The eight researchers will also receive one-on-one mentoring as part of the Academy's Enterprise Fellowships scheme to help turn their ideas into viable businesses.

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What is it?

Gel like substance, woven in to fibres in garments clothing

flexible and playable in normal conditions

However

Upon impact becomes rock hard and can help protect key areas

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Where could it be used?

Shin pads

Football boots

Other areas of life

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Under Armours future girl

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This is "Under Armour Future Girl" by Under Armour MX on Vimeo, the home for high quality videos and the people who love them.

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Ceo of Under Armour and founder

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He sees the future of wearables woven inside the fibres of clothing making them washable as seen in the video

As current wearables are currently hard forms such as.

Smart watches/fitness activity trackers

Shoe chips

Heart rate monitor

Gps tracker

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(Pierce et al., 2017)

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Looking in particular at the social, ethical & legal of:

The football boot

Advertising/Sponsorship

hawk eye

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From black to orange but how ????

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Nike Hypervenom Transform Heat Test - Colour Transition

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Probably the best pair of football boots I've ever seen. The colour change on this is crazy. Follow me on instagram @sneaksandheat -~-~~-~~~-~~-~- Please watch: "The Outlet Show #4 | Best Nike Outlet Deals | Nike Factory Store Deals" https://www.youtube.com/watch?v=C_wBLeu0UzE -~-~~-~~~-~~-~-

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The Football Boot

Social

Marketing - Rich & Poor

Different models

Ethical

Materials

Modern day demographic of players

Sponsorship

Legal

Fair marketing, does what it says

Durable product, all weather

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Advertising/Sponsorship/TV

Social

Players lifestyle (Income, popularity, performance)

Media (Twitter, TV, Youtube)

Ethical

Tv can stop inspiration of young fans

Financials (Champions league £897 Million) (Uganda $600 GAI)

("Uganda Poverty and wealth, Information about Poverty and wealth in Uganda", 2017)

Legal

Fair marketing, does what it says

Durable product, all weather

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Hawk eye

Social

Fairness

Can't argue

Lose enjoyability

Ethical

Takes away human element

Whats next

Price & availability

Legal

Rules adapted

Fifa approved

Funding & Commissioning

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Has it helped or hindered?

Strength and conditioning  - research, physical development

Sports science teams - Research, development plans, tracking

Cameras - Data analysis, collection software

Injury prevention - Tracking devices, scanning, medical teams

Normative data - easy to find, help new ideas

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Tracking technologies:

GPS

Heart rate

Fitness testing

Pro zone

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Monitoring Athlete Training Loads: Consensus Statement (Bourdon et al., 2017)

Looks at data in sports institutions on the use of GPS tracking as well as strength and conditioning programmes on fatigue load and injury risk.

Findings were this sweet spot and danger zone assessed through fatigue score.

Amount of exercise = a score risk

For example the distance a player has covered in training rules him out of the game Saturday as unfit, shows injury

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STAT sports

Richard Byrne, the head of business development at STATSports, explains how it works.
"Its function is to collect all of a player's performance data," Byrne tells Sky Sports. "That means basic things like distance covered and running speed, but also more in-depth metrics we have developed such as step balance and stress loads, really intricate details on performance, fitness and well-being.

("STATSports: The training technology used by Arsenal, Man City, Barcelona and more", 2017)

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Northern Ireland based company established in 2007

Now used by top clubs:

Barcelona

Man city

Bayern Munich

Key is a visor pod that sits between the shoulder blades and can be work during matches and training to collect key data

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Bourdon, P., Cardinale, M., Murray, A., Gastin, P., Kellmann, M., & Varley, M. et al. (2017). Monitoring Athlete Training Loads: Consensus Statement. International Journal Of Sports Physiology And Performance, 12(Suppl 2), S2-161-S2-170. http://dx.doi.org/10.1123/ijspp.2017-0208

FOOTBALL BOOTS - HISTORY. (2017). Footy Boots. Retrieved 26 October 2017, from https://www.footy-boots.com/football-boots-history/

Jones, R. (2017). KNOW YOUR TECH: adidas Climalite. Complex. Retrieved 27 October 2017, from http://www.complex.com/sneakers/2014/07/know-your-tech-adidas-climalite

Nike FlyKnit. (2017). Retrieved 26 October 2017, from https://www.nike.com/gb/en_gb/c/innovation/flyknit

Nike Hypervenom "Transform" - SoccerBible. (2017). SoccerBible. Retrieved 26 October 2017, from https://www.soccerbible.com/performance/football-boots/2015/05/nike-hypervenom-transform/

Olaso Melis, J., Priego Quesada, J., Lucas-Cuevas, A., González García, J., & Puigcerver Palau, S. (2016). Soccer players' fitting perception of different upper boot materials. Applied Ergonomics, 55, 27-32. http://dx.doi.org/10.1016/j.apergo.2016.01.005

Pierce, D., So, A., McMahon, J., Pierce, D., LaCour, K., Pardes, A., & Camp, J. (2017). Sports Apparel Company Under Armour Is Launching a Line of Workout-Tracking Gadgets Called Healthbox. WIRED. Retrieved 27 October 2017, from https://www.wired.com/2016/01/under-armour-healthbox/

STATSports: The training technology used by Arsenal, Man City, Barcelona and more. (2017). Sky Sports. Retrieved 28 October 2017, from http://www.skysports.com/football/news/11095/10502787/statsports-the-training-technology-used-by-arsenal-man-city-barcelona-and-more

The options are plenty - the choice is yours: Leather, synthetic or knit?. (2017). Unisportstore.com. Retrieved 26 October 2017, from https://www.unisportstore.com/articles/16433-the-options-are-plenty-the-choice-is-yours-leather-synthetic-or-knit/

Uganda Poverty and wealth, Information about Poverty and wealth in Uganda. (2017). Nationsencyclopedia.com. Retrieved 27 October 2017, from http://www.nationsencyclopedia.com/economies/Africa/Uganda-POVERTY-AND-WEALTH.html