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Product: size variations are the same they stay  in the same range. In early 2012 Mac sales were about 14.24% of the apple products sold and in mid 2017 they were about 12.32%.
Price: the longer the products out the lower the price becomes.
Place: authorized retailors, online, people reselling there old devices for new ones.
Promotion:  not promoted as much, as newer devices.

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Product: more variety in size, the newest model is 12" , 2.03lbs (lightest model) and has up to 10 hours of battery life, around $1300.
Price: high prices help maintain the high end image of the company, the company maintains profitability because premium prices entail higher profit margins
Place: Apple stores, online and app stores, authorized retailers, telecom companies, and fulfillment services.
Promotions: Advertising, personal selling, sales promotion and public relations, online promotion and TV ads are more popular when items first release.

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Product: became the most popular laptops in the US. Variety of size. Ranging from 13-27 inches, 9-12 hours of battery life for the laptops, mac book air 13" is 2.96lbs and $999 with a 12 hour battery life while the Mac book pro is 15" , $1999, with a 9 hour battery life so they kinda fool you .
Price: the bigger and better the product the higher the price but there will always be something tiny you need to look a little bit more into.
Promotion: commercials, print ads, usually focused on a key feature of their product
Place: to ensure control over distribution apple authorizes certain stores to sell there product, creates exclusivity , because of that it creates lower distribution prices and are able to research other areas.

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Product: Prime product of the company and utmost reason for its existence, first personal computer, PC system, 21.5 inches.
Price: competition influences price, known for innovation
Place: Reaches out to premium customers, opened its open Apple outlets, concept of trade partners, online portals.
Promotion: Targets a specific segment on people, aggressive advertising; such as, TV, print media, online ads, billboards, etc. focuses on how different they are from other competitors.