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You have deployed technology to pitch a media product with some level of imagination. Ideas have been communicated effectively

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You have produced a well structured report, which through reviews, has seen beneficial changes.
The report is written with clarity a conclusion

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You have extracted information from a range of sources comprehensively

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Task 5 Draft

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Channels like MTV could make and break artists.

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Channels like MTV could make and break artists.

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I have highlighted this comment from the book as it tells us how big TV is for music and the control it has over artists. If MTV plays the song a lot and the visuals of the music video is well done the artist will get more. If the music video is rubbish with the song, MTV wont play the song braking the artist as he wont be paid that much.

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The fact is that music has always been used to sell visuals, and now the visuals sell the music. 

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The fact is that music has always been used to sell visuals, and now the visuals sell the music. 

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This quote tells us that music videos are still huge to the music industry and it helps to sell more copies and sell the song to the public.

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They changed the way people listened to music and the structure of the 'music industry' 

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They changed the way people listened to music and the structure of the 'music industry' 

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In the book I have highlighted this quote as it tells us how music video are changing the way people listen to music. This is because the music video helps to create a meaning.

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Research Through Books

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Unfortunately, making a music video was very expensive but the rewards were even higher.  Michael Jackson’s thriller album sold over 40 million copies worldwide becoming the most successful product in the history of recorded sound.

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Unfortunately, making a music video was very expensive but the rewards were even higher.  Michael Jackson’s thriller album sold over 40 million copies worldwide becoming the most successful product in the history of recorded sound.

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I have highlighted this comment as it tells us the bad side of making a music video. This is the price of making a music video with it being very expensive.

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They wore outrageous outfits and had fantastic choreography.  Their clothing was just as important as their music was because the clothing told us who they were as a person. It brought out their personality and made people curious.  They wanted to know more about the artist. 

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They wore outrageous outfits and had fantastic choreography.  Their clothing was just as important as their music was because the clothing told us who they were as a person. It brought out their personality and made people curious.  They wanted to know more about the artist. 

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I have highlighted these comments from the website because it tells us about the outfits that artists wear in there music video. This is good as music videos help the artist to express there fashion/style in videos and to the public.

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http://robshem2.qwriting.qc.cuny.edu/2010/10/25/the-importance-of-mtv/

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In 1981 MTV was introduced for the very first time.  The executives had good intentions when they decided it was time to bring rock music to the viewers.  There target audience were men and women between the ages of twelve to thirty-four.  The main goal of the operation was to get the baby boomers to open up their wallets because they felt that this was the peak of consumer spending in the United States.

Two huge companies Time Warner Inc. and American Express decided to go into business together as partners.  Their mission was to attempt for the very first time to provide innovative programming to cable television.

To the surprise of many big corporations in America television in the 1980’s proved to be a much better promoter for popular music than it was for their competition radio and motion pictures.

At the end of the 1980’s MTV reached over 40 million people mostly teenagers who became the focal point of advertisers because they were the one’s who purchased the music in stores.

A music video had become just as important as it was to record music. Music Video’s became the alternative to am and fm radio.  MTV made sure a music video was played three to five times a day, seven days a week for up to two months.

By 1990 MTV music video was in 56 million homes.  That was a larger audience than “American Bandstand” and the “ED Sullivan Show.”

The key to MTV success was a new group of performers who introduced pop music to the world.  These artists were Paula Abdul, Madonna, and the “king of pop” himself Michael Jackson.  They wore outrageous outfits and had fantastic choreography.  Their clothing was just as important as their music was because the clothing told us who they were as a person. It brought out their personality and made people curious.  They wanted to know more about the artist.

Instead of having a performance on Network TV the rock video had a complete performance that could be constructed and edited on videotape.

Unfortunately, making a music video was very expensive but the rewards were even higher.  Michael Jackson’s thriller album sold over 40 million copies worldwide becoming the most successful product in the history of recorded sound.

The success of Thriller lead to a major marketing campaign which highlight world tours, groups, stars, and profits for the big corporations.  Many companies rushed to get music videos on the shelf of stores because they were in high demand.   People wanted to watch their favorite music videos over and over again which surprised the record company.  It lead to huge profits.

Overall, I believe MTV was huge because of the upcoming stars.  I feel they got lucky.  After all there was only one Michael Jackson and one Madonna two huge stars that happened to be around in the early 1980’s.  I also feel it was huge that they could construct and edit a complete performance on video tape.  To me that was the key to MTV success.

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Say you’re a Director with a favourite band or a song you love, maybe you’re an artist who admires a certain film maker, then music videos are the best way to combine forces to create something beautiful.

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Say you’re a Director with a favourite band or a song you love, maybe you’re an artist who admires a certain film maker, then music videos are the best way to combine forces to create something beautiful.

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I have highlighted this as it tells us that when directors make there music video it is a way for them to make something beautiful and meaningful. It is also how they express there expressions about the song.

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You hear a new song and naturally missed your chance to Shazam it but you remember a few lyrics; well it’s over to Youtube. A song in your head that you haven’t heard in ages – hello Youtube. 

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You hear a new song and naturally missed your chance to Shazam it but you remember a few lyrics; well it’s over to Youtube. A song in your head that you haven’t heard in ages – hello Youtube. 

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I have highlighted this section on the website because it tells us about music videos and why they are important when they are put on YouTube. They make it easy for someone to go and find a music video and give another option of just shazaming the song.

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Music videos create a multi-dimensional experience. We are no longer just hearing; we are seeing too. At first it was a new sensation, now it’s the only option for serious artists 

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Music videos create a multi-dimensional experience. We are no longer just hearing; we are seeing too. At first it was a new sensation, now it’s the only option for serious artists 

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I have highlighted this because it tells us about music videos and how they create and multi-dimensional.

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The Visual Representation

Be honest, when you think of a song you think of the video. “Justin Bieber’s song ‘Sorry’? The one with those girls dancing against the white background?” or sentences like “Jodie Abacus ‘I’ll Be That Friend’? Oh the one where he’s playing the piano in the middle of the road!” are very common, but that’s what music videos do; in this way video and song are inseparable. Don’t get me wrong feel free to imagine any visual you want when listening to your favourite song, however the official music video (you know, the one that says “official” next to the title) is the definitive visual interpretation. We are a progressively more visual community opting for video “how tos” over complicated instruction manuals that are probably only printed in Swedish. So you may love music but sometimes audio stimulation just isn’t enough…

Music videos create a multi-dimensional experience. We are no longer just hearing; we are seeing too. At first it was a new sensation, now it’s the only option for serious artists “You can listen to my song or you can listen andwatch the video”. Be honest, you’d choose both.

It’s not just about sensation, it’s about the content. When you watch a music video you are watching the song’s visual representation. It’s the artist’s way of saying “This is my song visualised”. Now this is where things get interesting. How is it visualised? It could be a live performance like The Beatles ‘I Want To Hold Your Hand’, a cool dance video like Haim’s ‘If I Could Change Your Mind’, the song turned into a story like R Kelly’s ‘If I could Turn Back the Hands of Time’, a video that seemingly has nothing to do with the song like Nirvana’s ‘In Bloom’, it can be anything! Isn’t that what makes it so interesting?

How an artist visually represents their song says a lot about them and their music. What direction would you take?

Promotes the Song

This is the most obvious reason I think anyone can think of. Songs need promoting and, in this oversaturated world of musicians sometimes (okay actually a lot of the time), good artists are easy to miss. This is why artists need to use EVERY available method to get their music out there, so where do people search for new music? Youtube (but I’m sure you already knew that). You hear a new song and naturally missed your chance to Shazam it but you remember a few lyrics; well it’s over to Youtube. A song in your head that you haven’t heard in ages – hello Youtube. That song that’s so old your parents were young when it came out – you better believe that’s getting Youtubed. We use a visual medium to look for music and for this reason, as well as many others, video is the best option for serious artists.

Having a music video boosts artist’s visibility and exposure exponentially. You very rarely get millions of plays for just a song but you know that a great song with a kick ass video will. People want to see the song AND the video, they want to learn more about the artist based on the type of video they have, people want ear and eye candy to watch and share.

Passions Combined

Say you’re a Director with a favourite band or a song you love, maybe you’re an artist who admires a certain film maker, then music videos are the best way to combine forces to create something beautiful. I once saw a gig where the artist sang a 1980s electropop influenced song and I immediately had a rush of ideas. I had to make the video to his song. I spoke to the artist afterwards about his set and mentioned that track in particular with lots of enthusiasm over what visual direction it could take (you know, if he chose to make a video for it). That artist was Kane, the song was ‘Remedy’ and you can see the video we made right here.

If you’re a film maker but also have a passion for music, then music videos are the way to express both. This goes both ways though. If you’re an artist and you’ve seen the work of a director and really love it then maybe you’ll connect, maybe you’ll really hit it off. Take our Portfolio Page for instance, often we get people saying they like the style of a particular director. Music videos open the world to new possibilities and gives artists the opportunity to see their music inspire a video in incredible, and sometimes unexpected, ways.

It's a movie, sort of, it actually is...

Come on be honest. Wouldn’t you want to make a movie? Who wouldn’t? Well music videos count as short films too; so your song wouldn’t just have a music video but also a film. Okay so you might be wondering what the relevance of this is – if films are bigger than music videos and your music video is a short film then you have a much bigger, more legitimate product.

Remember when I was talking about music videos being a visual representation of a song? Waaaay back in the beginning music videos were really just performance videos recorded live, then they evolved into performance videos with concepts behind them and then they became something bigger. The best example is the legendary ‘Thriller’ Directed by John Landis, a movie Director. All of a sudden the song is seen as bigger, the video is bigger and the possibilities become, you guessed it, BIGGER. Now you can have videos that appear like movies such as Roger Sanchez’s ‘Another Chance’ or tricks us with scenes from a non-existent movie like Pat Benatar’s ‘Love is a Battlefield’ full of what looks like shots from a movie complete with implied background. Clever.

What's your Brand?

Good question to ask if you’re an artist. How do you want you and your music to be perceived? In this sense the music video becomes an extension of yourself. Your choice of style, approach and content will reveal elements of who you are – even things that aren’t clear in your music. Yeah you can have pink wigs and inflatable hearts for a bubble gum pop song or a band in a field at sunset for a folk song but what about those artists who go in a different direction? My favourite example has to be Rudimental. For their song ‘Feel the Love’ they subvert all preconceptions and expectations. For a liquid funk drum and bass group you’d expect something more typical for their music videos – not these guys. Their video features the Fletcher Street Urban Riding Club in Philadelphia, Pennsylvania who are a group of black horse riders of all ages that ride in towns instead of fields. I bet you didn’t see that coming, I bet you didn’t even know these people existed, well you do now – and guess what Rudimental aren’t even in the video! What does this music video say about Rudimental? They want to show you something you’ve never seen in a way you’ve never seen it and most impressively that they are 100% behind their music; fame, recognition and exposure are not important.

So why music videos? The ideas, themes and concepts are communicated from the artist to the viewer through the medium. You’ve connected through their music then connect through their video with a new level of understanding and with some artists – respect.

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https://www.epikmusicvideos.com/blog/88-why-are-music-videos-so-important.html

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Meanwhile, when brands enter the picture and strategically place products in music videos, it can produce a new revenue stream for the artist while also building exposure for the brand. 

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Meanwhile, when brands enter the picture and strategically place products in music videos, it can produce a new revenue stream for the artist while also building exposure for the brand. 

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I have highlighted this part as it tells us about the brand that is used in the music video and the exposure that the brand gets. It also tells us about the new revenue stream.

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Typically music videos are produced and released in the early stage of a song’s release cycle, intended to drive exposure through additional channels for fans to consume whether they’re shown on TV, streamed or played in a public area.

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Typically music videos are produced and released in the early stage of a song’s release cycle, intended to drive exposure through additional channels for fans to consume whether they’re shown on TV, streamed or played in a public area.

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I have highlighted this as it tells us about music videos and when artist release a music video what there intention is.

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Music videos help artists in two big ways: exposure and revenue

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Music videos help artists in two big ways: exposure and revenue

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This is one of the points that I have highlighted, it is short but it also tells you enough it tells you the two big ways that music videos help the artist.

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Music videos help artists in two big ways: exposure and revenue. Typically music videos are produced and released in the early stage of a song’s release cycle, intended to drive exposure through additional channels for fans to consume whether they’re shown on TV, streamed or played in a public area. For some artists who have videos with viral appeal (artists like Gotye and Ylvis are great examples), they can be a huge driver for music sales and help to build the story to radio. Meanwhile, when brands enter the picture and strategically place products in music videos, it can produce a new revenue stream for the artist while also building exposure for the brand. In a time where music consumption is shifting across various mediums, these partnerships, if chosen well, can be effective for both sides.

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http://www.nielsen.com/us/en/insights/news/2014/behind-the-music-video-how-important-are-videos-to-both-artists-and-brands.html

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A bad video can suck the life out of a song, and a good video can make a song become a hit. Take the example of DJ Snake’s Turn Down For What — that song had been out for a while, but it took the video directed by The Daniels to turn the song into a complete smash. Another good example would be Gangnam Style — that video certainly left the audience remembering the song.

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A bad video can suck the life out of a song, and a good video can make a song become a hit. Take the example of DJ Snake’s Turn Down For What — that song had been out for a while, but it took the video directed by The Daniels to turn the song into a complete smash. Another good example would be Gangnam Style — that video certainly left the audience remembering the song.

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I have highlighted this as it tells how what a music video can do to a song as a bad one can suck the life out of it, then a good video can make the song become a hit. This tells us about how important a music video is.

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A video connects an artist and a listener, as well as connecting a listener to an audience. In many ways, they are an important medium for contemporary pop culture and technology. Fashion trends such as Pharrell’s hat and dance trends such as The Dougie created cultural sensations synonymous of that time in ways that are quicker and more accessible than TV and film.

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A video connects an artist and a listener, as well as connecting a listener to an audience. In many ways, they are an important medium for contemporary pop culture and technology. Fashion trends such as Pharrell’s hat and dance trends such as The Dougie created cultural sensations synonymous of that time in ways that are quicker and more accessible than TV and film.

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I have highlighted this part because it tells us how music video connects the artist to the audience also how fashion is becoming in music videos and how it effects people.

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In some ways music videos have become just as or sometimes even more important than the artwork due to the way we now consume music. We used to buy a physical album with nice cover design, but now we consume on a plethora of platforms. 

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In some ways music videos have become just as or sometimes even more important than the artwork due to the way we now consume music. We used to buy a physical album with nice cover design, but now we consume on a plethora of platforms. 

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I have highlighted this as it tells us about how music videos have changed how you buy music and also listen to music. It tells us about what came before the music video with the physical albums.

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YouTube is the second biggest search engine over Google and the largest streaming music service worldwide, so discovering new music videos is easy.

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YouTube is the second biggest search engine over Google and the largest streaming music service worldwide, so discovering new music videos is easy.

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I have highlighted this as it tells us where to find music videos and also what is the second biggest search engine to find music videos.

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They’re part of our visual language — a significant part of the culture of our consumption of music, art and entertainment

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They’re part of our visual language — a significant part of the culture of our consumption of music, art and entertainment

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I have highlighted this part of the article as it can be important when writing about a music video as the comment tells us what a music video is. It tells us that a music video is part of a visual language.

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https://medium.com/@pulsefilms/why-music-videos-are-still-so-important-views-from-inside-the-industry-ebaa7d4758d2

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Why Music Videos Are Still So Important: Views from inside the industry

Some people say there’s a decline in music video quality since both the significant sums of money and MTV moved away from the genre, but music videos as an art form are as important now as they’ve ever been. They’re part of our visual language — a significant part of the culture of our consumption of music, art and entertainment… And they are also a great way to spend five minutes in the afternoon.

YouTube is the second biggest search engine over Google and the largest streaming music service worldwide, so discovering new music videos is easy. The problem is that unlike MTV, there’s under-curation in an over-saturated market. It’s easier than ever to make a video and put it online, which is exciting, but just because everyone and anyone can make a video doesn’t mean they’re GOOD, and what does GOOD mean? Well that depends on who you’re asking…

Music on the Internet is consumed and forgotten about daily, if not hourly. So from a record label point of view, an artist needs something bigger than an MP3 to get noticed. They need strong creative visuals to give them a substantial competitive advantage over their peers. Look at FKA Twigs and Tyler The Creator, perfect examples of two musicians who have made their visual impact just as powerful as their music. Music videos form a large part of an artist’s general creative vision and output. When you can stream music anywhere and everywhere a music video is a focal point — it draws your attention, or at least helps to.

“Even if everything is now digital, who doesn’t want to have more than just the track…I would say the track is the burger and the music video is the full meal deal with fries and Coke” — Simon Cahn

In some ways music videos have become just as or sometimes even more important than the artwork due to the way we now consume music. We used to buy a physical album with nice cover design, but now we consume on a plethora of platforms. Can you remember the artwork of the last track you heard? I can’t. But I CAN remember the video. It’s like a digital CD case for the track.

A video connects an artist and a listener, as well as connecting a listener to an audience. In many ways, they are an important medium for contemporary pop culture and technology. Fashion trends such as Pharrell’s hat and dance trends such as The Dougie created cultural sensations synonymous of that time in ways that are quicker and more accessible than TV and film. Who can forget Miley too?

A bad video can suck the life out of a song, and a good video can make a song become a hit. Take the example of DJ Snake’s Turn Down For What — that song had been out for a while, but it took the video directed by The Daniels to turn the song into a complete smash. Another good example would be Gangnam Style — that video certainly left the audience remembering the song.

DJ Snake — Turn Down For What

This takes us nicely into a production company and director perspective. When Turn Down For What blew up, the directors followed this with some crazy, unorthodox short films and have just showcased their first feature at Sundance. There’s no other short form medium that has the ability to reach millions and millions of viewers like a music video. Short films typically don’t get the same reach as music videos, and they often need to be self funded, whereas a music video has (a bit of) money behind it. However there are also directors like Kahlil Joseph whose films have transcended the music video format, such as his m.A.A.d film for Kendrick Lamar or his film for Flying Lotus, which won the short film award at Sundance.

Until The Quiet Comes — Flying Lotus

Music videos are still an important jumping off point for directors to hone and explore their creativity. They give young talent an opportunity to break into different areas of the film industry — they are still very much a way in. The media still look at music videos for discovering new talent, and those ideas are then applied to so many other things. Take the example of Bonnie Prince Billy’s video Bonnie directed by Harmony Korine, the technique in the video was then applied to a Thornton’s chocolate ad.

Many directors cut their teeth in music videos before going on to make films — Spike Jonze, Michel Gondry and more recently Daniel Wolfe are poster boys for this. These are visionary filmmakers who, without the existence of music videos, wouldn’t be making the exciting and experimental work they are now. It’s an outlet of inspiration no matter where you’re at in your career — they will always excite people.

“In the last five years I’ve constantly seen all the most refreshing and exciting directing talent come out of music videos over other fields.” — Ninian Doff

If you have a smart artist and record label, then there shouldn’t be too many guidelines — music videos can push the boundaries and be pieces of pure creativity. Budgets have diminished but good creative will stand above this — look at the Eagulls video by Plastic Zoo. It was shot for next to nothing and simply features a brain rotting slowly. How great is that, and greater still that it won an NME best video award. And take Tangerine, an entire feature shot on an iPhone! But I digress, back to music videos, and to the future…

Nerve Endings — Eagulls

As a millennial we all want shorter and snappier content, and I have to admit, despite needing to watch videos as part of my job, I’m guilty of scrolling through many. Music videos will continue to exist and the strongest ones will survive, but there will be a surge in the evolvement of shorter pieces of music video content adapted to the different mediums (and attention spans). What is a music video anyway? There will be a much broader definition. I believe we’ll be seeing music video content made specifically for Snapchat, Instagram and Periscope. One obvious concern for this is that there’ll be even more content from an artist to add to what’s already over-whelming to an audience, but there’ll also be better curation coming from platforms like Apple Music and Spotify, making video show channels just like they’ve been doing with Beats Radio.

Spotify is now starting to make its own video content for their platform, it’s YouTube reversed. Spotify realise how important visuals are to audio and that the two go hand in hand, so we’ll see more music videos being made with these platforms. In further technological advances music videos and VR will become more integrated, accessible and so more creatively exciting. In terms of integrated branding within music videos, there will be more and more opportunities within a streamlined funding framework… But that’s a story for another time.

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Extracting information from Web

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You have comprehensively explained styles conventions and techniques with elucidated examples and using terminology

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You have comprehensively explained the purposes of music videos with some detailed and elucidated examples.

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In the video below we saw a parody of the song Straight Outta Compton with the backing track being the same and also the lyrics being similar to the other.

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STRAIGHT OUTTA EUROPE - Boris Johnson (Parody)

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STRAIGHT OUTTA EUROPE rap by Boris Johnson STRAIGHT OUTTA EUROPE song by Boris Johnson A parody made by Badger Way in just one day. Made using the Snapchat App. Thanks to Simeon Ganev! This is just a joke, do not take it seriously. OUTRO SONG is a 10 second song we made.

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In this video we see a performance at Reading with Giggs. In the video we see huge crowds with the singer on stay. We see the crowd singing with the artist. We then see Drake appear on stage  and the crowd going wild when he appears.

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Giggs Live At Reading Festival 2017 Ft, Drake

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Giggs Live At Reading Festival 2017 Ft, Drake Pls Make Sure To Subscribe To Be Notified When We Launch New & Exclusive Videos.

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Beyoncé - Single Ladies (Put a Ring on It) (Video Version)

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In the video below we see a music video that is set outdoors with different locations being outside. Each location is different and look brilliant one of them is on a beach and the shot shows the sea and how blue and nice it looks. This helps to reflect on the artist and the video showing that he cares about the video and what locations he goes to.

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Mist - Game Changer [Official Video] (prod by Steel Banglez)

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The new single 'Game Changer' out now! https://wbr.ec/mist_gc 'Diamond In The Dirt' Out Now https://wbr.ec/mist_ditd You can follow me on - Youtube - https://wbr.ec/mist_yt Facebook - https://wbr.ec/mist_fb Twitter - https://wbr.ec/mist_tw Instagram - https://wbr.ec/mist_ig Spotify - https://wbr.ec/mist_sp Snapchat - mistrs1 Produced by Steel Banglez & Mist SICKMADE RECORDS

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In the music video below we see dancers. These dancers are dancing with the artist of the song beyonce and have a set routine to perform. Dancers are in music videos to sometimes add meaning and also to make the music video for memorable because if the dancing looks good people will want to copy it. As the example below has had a lot of people coping the dancing and also adding there own dance into the song.

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Beyoncé - Single Ladies (Put a Ring on It) (Video Version)

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In some music videos they have actors telling a story in the example below Rupert Grint who is most popular for his role in the Harry Potter movies. We see him obsessing about the artist Ed Sheeran who made the sand the song. In the end he meets his ideal. In the case Rupert has been used because he looks identical to Ed Sheeran. You can also have actors in music videos to add popularity to the music video.

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Ed Sheeran - Lego House [Official Music Video]

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In most music videos there will be an artist or band who sings the song that the music video is about. In the example below we see a music video for the song "No Words" by Dave ft Mostack. In the music video we see the main artist Dave singing his verses in the song and then Mostack singing his verses this is to clearly show the artist who made and sang the song and who is featured in the song.

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The video will then be published.

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The VFX Team applies all of the necessary effects that needs to be added to the music video.

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The assistant editor will help the editor with the work.

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The editor will now sit down with the director to cut the final video.

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They will make sure that every scene is made correctly and if it isn't they will re-record the scene to make it correct.

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The production stage is were the team will film the music video and use probs and hire make up artist to get the make up looking good on the music video. Then they will record the video and make sure the story works well with the scenes they are recording.

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The casting can be sometimes done by the Director himself. This is different in bigger productions as there are specially appointed Casting Directors to cast the actors that will be used in the video.

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The storyboard artist will sketch key frames of the video from the provided script onto a sheet of paper, so that others in the production team have a better understanding of the flow of the story.

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The screen writer is responsible for coming up with a music video concept that fits with the budget of production. They will then write down all that is going to happen in the video into a script.

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The main responsibility of production lies with the director as this is the person who  is involved at every stage of the production process and is the one who makes sure that everyone else is doing there job well.

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What Crew Is Used to Create A Music Video 

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What Crew Is Used to Create A Music Video 

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There is different equipment that is needed to make a video the first being a Camera as this is the most important as this is the device that you will use to capture the music video. There are tons of different cameras to use for a music video, people usually use the one that is most cost effective. Another piece of Equipment is a tripod as this will help to makes your shots stable and not shaky making the video look more professional. There are loads of different things that can be used to create a music video here are some:

Video Lighting Kit - This is can be used if you want to change the lighting in a music video to create meaning.

Headphones - These are used to you know what the sound will sound like in the editing of the music video.

Speakers

Microphones

Digital Audio Recorder

Extra Batteries and Memory Cards

Video Editing Software - This is used to edit the music video.

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There are many different ways that music videos are financed one of these is by having a financial backing by the record label that the artist has signed for and in theory if you have signed for a record label you shouldn't have to raise funds by yourself for your music or music video. But a lot of artists are not signed to a record label so for there music video to be financed they would have the money they get when they release an music video. Another way for artist who are not signed up to an record label to get financed is to get an investor/sponsor. To do this artist could go to shops/businesses for sponsorship and tell them that they could get some of the money that is earned through the music video.