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I got the example of talking heads off the internet so i understand the structure a bit more, this helped me with explaining my own definition and write it down in my own words
https://www.google.co.uk/search?q=talking+heads+definition&oq=ta&aqs=chrome.1.69i57j69i59l2j69i60l2j69i61.4503j0j7&sourceid=chrome&ie=UTF-8

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I got the Realistic Narrative example from my Tutors PowerPoint, this helped me compress the information and put it into my own words.

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I learned Parody and Dramatic from my tutors powerpoint handout so I could understand the definition better, I then Summarised the definition and put it into my own words.

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I used codes and conventions to explain my advertisement techniques and examples better, I found the definition of camera angles and shots to help me write my own definition and explain my examples a little better

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I used codes and conventions to explain my advertisement techniques and examples better, I found the definition of camera angles and shots to help me write my own definition and explain my examples a little better

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http://aaronunit30.blogspot.co.uk/2013/03/codes-and-conventions-of-tv-advertising.html

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I found the definition of editing off the website I used and it helped me put my examples in better words and gave me more to talk about the adverts I used.

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I found the definition of editing off the website I used and it helped me put my examples in better words and gave me more to talk about the adverts I used.

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http://aaronunit30.blogspot.co.uk/2013/03/codes-and-conventions-of-tv-advertising.html

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I Managed to compress and put stand alone and celebrity endorsement into my own words thanks to my tutors powerpoint handout which helped a lot.

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From this advert I can get an idea for Anti-Realistic Narrative and understand it better helping me put the definition into my own words.

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These are some of the notes I took for Anti-Realistic Narrative and Talking heads.

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I started to understand the advertisement technique known as social position more when I watched the Iceland advert because it shows social position in this advert
https://www.youtube.com/watch?v=C836r0pSuO4

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Iceland Advert - Heads you Win_ Tails You Win

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I understood Anti-Realistic Narrative after reading this powerpoint which my tutor made, it helped me understand it and I was able to put it into my own words.

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I managed to write my own definition of talking heads thanks to the handout from my tutor it helped me compress and understand talking heads.

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I used the internet to help improve my knowledge of Subliminal Messages and put a definition into my own words.
https://www.google.co.uk/search?q=Subliminal+messages&oq=Subliminal+messages&aqs=chrome..69i57j0l5.4087j0j8&sourceid=chrome&ie=UTF-8

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This book on Celebrity Endorsement helped me improve my knowledge on the advertisement structure known as Celebrity endorsement, it also help me think of my own definition for the structure.

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This Book talked about Subliminal messages and how to spot them out, this helped me spot subliminal messages in advertisement a lot more often and helped me

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This book was written by David Ogilvy and gives advice to young men and women on how to be successful in the Media industry, it talks about techniques and structures to advertisement which helped me describe my definitions a lot better and improve my knowledge about advertisement.

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This book talks a lot about the techniques for advertisement; such as Realistic Narrative, Anti-Realistic Narrative and more, this all helped me thresh out my definitions of techniques a lot more.

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This book talks about Claude C. Hopkins a man who got into the Media industry and talks all about it; he believed that adverts were only for selling products and didn't see it any other way this taught me a lot about advertisement and the industry it also taught me a lot about techniques and structures that is part of advertisement.

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This book talks about the reality of advertisement and how they create adverts, this teaches a lot about production and the techniques, structures, advantages and disadvantages of advertisement helping me explain my definitions a lot more.

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The advert uses Realistic Narrative and a subliminal messages in the advert shown, this is so Monster can be original and stand out from other energy drink companies

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It is £65 for a Canon 5D MK3 for a 1 day hire so it would be £130 for a 2 hire to shoot with, it would be £23 to rent out a Canon 24-105mm

F4 IS USM lense, so £46 in total. https://www.dvcamerahire.co.uk/canon-hire-london?gclid=EAIaIQobChMIk8G2rZXD1wIVSxbTCh1OagEcEAAYAiAAEgIMm_D_BwE
To hire a Velbon DV7000 it will cost £15 to rent out for a day so overall |£30, for lighting i will be getting 3 softboxes which will cost £45 for one day costing overall £80 for the shoot, the RODE NTG-1 is the mic i will be using and costs about £25 so overall £50, A monster energy drink will cost around £1.30, the profit overall rounded up to £337 for all the equipment for the production.

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Canon 5D MK3
Canon 24-105mm F4 IS USM Lense
Velbon DV7000 tripod
3 Softboxes lights
RODE NTG-1 Mic
Monster energy drink
Make up
A house
An actor

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My target audience would be 15 - 21 years old students that are still studying because that is what my advert is based around and young people would drink energy drinks such as a Monster, it would also be aimed at any religion and any backgrounds, it would be aimed at both genders just because both males and females tend to stay up trying to study for a big exam the next day and both genders can drink Monster energy drinks. This product would mainly be aimed at E class because with students not earning much they put all their time into studying so this would be the perfect audience to put "Marketing communications must not contain anything that is likely to cause serious or widespread offence. Particular care must be taken to avoid causing offence on the grounds of race, religion, gender, sexual orientation, disability or age. Compliance will be judged on the context, medium, audience, product and prevailing standards. Marketing communications may be distasteful without necessarily breaching this rule. Marketers are urged to consider public sensitivities before using potentially offensive material.
The fact that a product is offensive to some people is not grounds for finding a marketing communication in breach of the Code" - Rule 4.1 on codes of conduct harm and offence. https://www.asa.org.uk/type/non_broadcast/code_section/04.html

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Other energy drink companies are competition to Monster such as Rockstars and Relentless, although these companies are super competitive there can be an issue for Monster's sales and adverts to do with these energy companies could get a lot more attention.

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Health and safety advisors in TV give tips on health and safety when filming, before filming a number of risk assessments need to be carried out so you can avoid injuries as much as possible. This link helps explain more on the issue. https://www.slideshare.net/BenRay95/legal-issues-in-the-media-industry-13458722

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There will be technical restraints with in the advertisement such as making sure actors are on time, there are enough hours through out the day to get the production done and making sure there is no computer issues when it comes to editing.

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https://www.entrepreneur.com/encyclopedia/magazine-advertising
This link leads to a magazine article that explains how advertisers appeal to people in a certain town. This would help that business to grow and not only gain that business to make money but some of that would go to the creator of that magazine for giving that company attention, this helped me understand how advertisers can grow a lot more and how they manage that.

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https://www.forbes.com/sites/steveolenski/2016/07/20/how-brands-should-use-celebrities-for-endorsements/#59e347c85593
This links leads to an article that talks about todays advertisements using celebrities to speed up sales of a certain product also know as celebrity endorsement. This helped me understand that a product would do a lot better with a celebrity advertising that product, for example Cheryl Cole did a L'oreal advert and they gained a lot of attention because of that speeding up sales of their products, this shows me that advertisers use a lot of techniques and structures to advertise their product which is why something like L'oreal can be so popular

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D1 - You have used appropriate techniques to extract comprehensive information from written sources.

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https://prezi.com/p/iou6aigtqwpt/

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Information extracted from elctronic sources

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Information extracted from elctronic sources

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Information extracted from written sources

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Information extracted from written sources

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Information extracted from written sources

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Information extracted from written sources