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P2 – You have successfully originated and developed an idea for a television advertisement working with appropriate conventions, with some assistance.

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i think i played my role in helping the group come up with ideas on how the video should go and helped give my advice on how i thought of the groups ideas.
We worked and planned well before doing the advert doing the likes of story boards to help us get a feel of how the video was going to pan out.

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M1 - You have explained the structures of TV advertisement with some detailed and illustrative examples and subject terminology

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P3 – You have produced a television advertisement working within the appropriate conventions, with some assistance.

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P4 – You have commented appropriately on your television advertisement production work with some use of correct subject terminology.

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We are in a group of three and are thinking of having someone acting very ignorant while watching a road safety advert. Ben will then go outside after watching the video and cross a dangerous road while on his travels home.
Ben will be to busy looking at notifications on his phone rather than looking before crossing.
After the vehicle collides with Ben the screen cuts to a black screen and shows the logo of road safety at the end

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Questionnaire -

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https://www.youtube.com/watch?v=UfckuUj-lUc

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For my first idea of a road safety advert i want to make the viewer see the the view of a somebody in a car accident So they can see the effects it can cause to peoples lives.

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I tried to find a dramatic video using the internet. i searched up anti drink and drive adverts to  find this particular video as i found it the most effective while watching it .

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I tried to find a dramatic video using the internet. i searched up anti drink and drive adverts to  find this particular video as i found it the most effective while watching it .

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https://www.youtube.com/watch?v=oQtTREndJKk

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Humorous                                   I used the internet to also find out research on humorous adverts i remember watching this particular advert on television so decided 

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Humorous                                   I used the internet to also find out research on humorous adverts i remember watching this particular advert on television so decided 

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http://psychologyformarketers.com/does-humor-in-advertising-help-sell-more/
i came upon this website while researching, the website had information on how humour is used to help sell a product in adverts.

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Talking heads                              I used Youtube for my research for on Talking heads, i found the Nat-west banking advert helpful and  knew this advert met the criteria as soon as i saw it.

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Talking heads                              I used Youtube for my research for on Talking heads, i found the Nat-west banking advert helpful and  knew this advert met the criteria as soon as i saw it.

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https://www.youtube.com/watch?v=u41g7YtWCV8

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https://www.quora.com/What-are-the-benefits-of-using-computer-animation
This website helped me see other peoples view on the subject. I searched this website up because it gave me lots of different verities of opinions.
I searched up this video on the website Youtube.

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https://blog.hubspot.com/marketing/brand-slogans-and-taglines
I found this website on the internet and found it very helpful as it gave me a good idea about what really is a good slogan.
I scan read this website and it had very helpful information that helped me analyse my work.

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https://www.youtube.com/watch?v=C836r0pSuO4
https://www.youtube.com/watch?v=PZ4pctQMdg4
I found these two videos from Youtube, i chose them because of the contrast between the two. The two videos help me distinguish just how big the difference is between the two social classes.
http://www.differencebetween.info/difference-between-upper-and-lower-middle-class
This website website i searched from the internet also helped me gain some knowledge on the subject.

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I found this video on Youtube it is the cadbury advert i knew this had a hidden message so decided to include it in my analysis. https://www.youtube.com/watch?v=NHtEyDrD4oA
I did some further research to better my understanding and came across this website below when browsing the internet.

http://whatculture.com/offbeat/20-sneakiest-hidden-messages-advertising

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https://www.youtube.com/watch?v=O5LRBnRZqVs
I knew what  the stand alone technique was so knew what type of video to analyse.
i searched this video on youtube because i knew it met the criteria by it just having the one person showing the product off.

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When searching i wanted to make sure i found a good example. I browsed YouTube to find the skittles advert.

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To make me have a better understanding on this subject i browsed the internet and came across a website where it helped me differentiate the different types of meanings for the word.
It gives multiple examples which help me get a better understanding.
http://www.nerve.com/dispatches/nerveeditors/50greatestcommercialparodies

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When making a advert you need to be mindful of who it is being advertised at. Whether it male/female or what social class there from lower class/middle class to upper class.
Different social classes are going to appeal to a advert thats in there bracket of lower,middle or upper class.
https://www.youtube.com/watch?v=PZ4pctQMdg4
The advert above would be for the upper class as it has food that is high quality that you don't always see in your ordinary store.
https://www.youtube.com/watch?v=C836r0pSuO4

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In advertisement it is important to have a clear message to your audience so they know wants on offer and what you are advertising so they can go out and buy it.
Whats good about slogans and catchy tagline's is that you are always bound to remember those type of adverts the most as it gets stuck in your head.

An example of a good slogan/tag line is the advertisement for the company nike. The slogan "just do it"

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A subliminal message means that it isn't easy to find out what the message is, you need to read between the lines to find it .
A good example of a subliminal message is the 2007's cadbury advert. https://www.youtube.com/watch?v=NHtEyDrD4oA
In the advert the colour purple is brought up a lot as that is the colour of that brand, when you think of cadburys you think of the colour purple.

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Special visual effects created using computer software. This is used now in a wide range of films and Tv.
It has been used in lots of adverts over the years to add creativity to the advert and make it an out of world experience for the viewer.

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Many advertising campaigns that use parody find inspiration not from an existing advertisement but from a particular genre, format or style.
Also using a parody as option for your advert gives you a better chance to make your advert go viral.
https://www.youtube.com/watch?v=7gMPhY1gs5A
This adverts aim is to entertain the viewer as it isn't a serious advert.

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A dramatic advert  can have a great effect on the audience by making them really think about the ad and when people watch it can stay in they're memory and have a impact on there actions.
https://www.youtube.com/watch?v=oQtTREndJKk
This advert has been very well made the impact of it has on the audience is very strong. This is because in the advert it makes you reconsider possible future decisions. It really works well they way the actor acts out the possible outcomes to a bad decision in the future.

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Realistic  narrative contains the use of realistic, locations, characters and storylines.
Doing a realistic advert is effective because when people watch it they get what they see and there isn't any exaggeration. https://www.youtube.com/watch?v=mAMFQwebh6Q
An example of a realistic advert would be a Royal Navy advert. This advert is effective because it uses a soldiers story of how he was brought up as a kid, The narration used in the background is also effective because it is very motivational as he (Ben) talks about how he went from pulling pints to actually pushing himself.

What makes this advert realistic is the fact of the character being from a ordinary background and we get to see his real life story from being just a Carlisle united fan to a Royal navy soldier.

This advert has been edited so that is fast paced which helps sell the story so it isn't just dull and boring theres lots going on at once which makes the video interesting to watch .

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Talking heads is when different people speak on screen, when speaking it needs to be directly to the audience. This type of advertising can be effective because it entices you in with all the different people directly talking to you.
https://www.youtube.com/watch?v=u41g7YtWCV8
A good example for this advertisement technique is Nat Wests bank advert. They use multiple people to sell there company.
Lots of different camera angles are used because of there being so much going on.
In that particular advert people have been paid as actors to talk well of the company just for the advert.

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The advantage to making unrealistic adverts is that you have more freedom when making the video as you don't have to make any restriction s to reality as it is meant to be out of the ordinary.
https://www.youtube.com/watch?v=YyLJMejwj5Y
A example of a unrealistic advert would be the skittles advert as everything the character touches turns to skittles. in order to display this  they had to use (cgi) computer-generated imagery. By doing this it is bringing humour to the advert. If you are making the audience laugh at the ad then you are increasing the play ability.

There have been various camera angles used to make the ad have different perspectives to the scene, this can make the advert less boring and bring different angles to the advert.

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The good thing about involving humour in a advert is that it'll keep your audience interested and enticed into the advert.
The best products to sell using humour tend to be those that consumers have to think the least about.

It makes the audience remember the advert if they find it funny , also it will gain more publicity and attention if the audience socialise with friends about the advert.The whole part of this type of advertisement is to try and make the audience laugh and entertain them.
https://www.youtube.com/watch?v=w9J_q2OUzis This is a example of a humorous advert.It uses good camera angles for the situation i hand , the ad starts of showing a elderly couple sitting down but they don't show where they are sitting down and as the advert goes on it reveals them to be on a rollercoaster . This advert is effective, it uses humour in a very smart way because not only does it just make the audience laugh it is also not forgetting to still promote its brand (Spec savers)

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There is a big advantage to having animation involved in your advert. This is because it can provide a cost-effective way to promote  services for your company/brand.
https://www.youtube.com/watch?v=bq5SGSCZe4E
This Sainsburys advert uses animation to bring in the viewers with a narrative that plays on the emotions of the viewer.
In this advert they use a tagline throughout "The greatest gift" and have a slogan at the end in text .

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Everyone has problems therefore this advert can be relatable for all. Some products can solve the problems.
An advert that presents a problem that is solvable is the famous advert "go compare".
https://www.youtube.com/watch?v=tZndHQtTHlI
The advert tells the viewer what is wrong and give a solution to the problem.

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The advantage to having a stand alone person in the advert means that its easier for the viewer to focus on that one person.
https://www.youtube.com/watch?v=O5LRBnRZqVs
Having celebrity's on your advert can bring alot of viewers, this is called celebrity endorsement , having a well-known person and using their social status or their fame to help promote a product.