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Dedicated to the women of Africa who are working towards equal rights in the working environment and want an equal wage as the men get.

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he contrast between the teal and the brown and orange would go too with just a slight white glow against  the African women art ( below).
you could have two of them on either side of the logo to make it more interesting and to make it sparkle with a little more colour. I think that the label should also be made of recycled card or a soft plastic that is easy to recycle but not too easy to rip.

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The contrast between the teal and the brown and orange would go too with just a slight white glow against  the African women art ( below).
you could have two of them on either side of the logo to make it more interesting and to make it sparkle with a little more colour. I think that the label should also be made of recycled card or a soft plastic that is easy to recycle but not too easy to rip.

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Teal and gold has always been a beautiful contrast to me and the colour of the Shea butter would  also blend in with the gold writing.
you would put cultural African patterns on the background in a graduated gold effect. the logo in gold and the fair trade logo contrasted with a white fading background in one of the corners.

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Recycled card would be perfect for a label to go on the wooden packaging ( below) as a business card or a gift card if buying it as a gift.
fair trade would make a big amount of money and create more followers to help the other developing countries.
The fact that the materials can be used again too and are more natural would mean a happier customer.

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This font to me looks quite cultural against the neutral colours and it contrasts well. the card used here is also recycled and can also BE recycled which I find interesting too.

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I thought this would have been nice on the back of the label or container to contrast the wooden containers and to make people aware of where it originates from and to try and make people appreciate it a little more.

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This is a photo of the women in a part of Africa who help each other to make the Shea butter to make a better wage.
they all have smiles on their faces which is suggesting that fair trade has given them an equality throughout life for them all.

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brown and blue to contrast the white/ cream colour of Shea butter.
Also a more natural looking background which is the whole point of the Yokumi product as it is all natural and is very good for your skin.

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I thought this would have looked cool on the label for the yokumi Shea butter.
I think the product should have some form of dedication to the women who work in Africa, trying to collect the nuts and taking the fat out of the shells to create the shea butter.
fair trade want to help all people but also create equal rights for women there too so they can join the equality and most of the women helped with making the Shea butter.
It also shows culture and where it originates from.  which is why I wanted to dedicate this product mostly to the women. to show that they are appreciated just as much as the male workers and we all want equal rights for women across the world. in most parts of Africa, women are the ones who work on the beauty products like Shea butter and work all day trying to shed the shell of the nut to get the the natural butter/ fat inside them.

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background for a selling point

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Advertisement for selling points

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facial brushes to go with the Shea butter. also made from wood which is environmentally friendly in most ways.

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More natural way to contain the Shea butter. Would make the buyer feel more confident in using it so they felt like it was not mass produced and it is good for the environment in most ways. reusable for many things once empty and can be used within the household to carry things like bobbles, money, beauty products and more.

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Another container.

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African workers putting pure Shea butter into containers.