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Alex Jimenez
Hour 5

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The ad focuses on the consumer need to preserve valuable belonging, advertising safety vaults as a way to do so while the customer is away on vacation and has no power to protect their home.

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As opposed to other car ads that flaunt flashy vehicles or next level tech, Volvo advertises a safer vehicle, targeting the consumer need to be protected while driving.

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The cigarette company advertises that their product is scientifically proven to be healthier than other options, appealing to the consumer desire to improve/preserve their health.

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Timex plays into the consumer desire for a durable product that will not cause them any hassle in the future, claiming that the watch is tough enough for any activity.

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The ad promises that Goodrich tires prevent blowouts and last 3 times longer, playing into the consumer desire for a durable product that will prevent future issues as well as the want to stay safe and secure on the road.

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Gillette claims that their razor is so safe a baby could use one without danger, advertising a safe and hassle-less shaving experience to consumers.

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The Allstate mayhem campaign targeted consumer fear of unexpected life tragedies that threatened their well-being, offering better insurance as a solution to make their life easier.