# data[].attributes.body
An example of making things too easy is exemplified in an interesting marketing catastrophe in the baking mix industry. In the 1980s, to help busy working women, several types of baking mixes were mass-marketed that only required that water is added. The advertising campaigns boasted quick and easy results – “just add water.” Sales immediately dropped. But when one additional step was added back in, “add an egg,” sales returned.

Why? Because when something is too easy, consumers are deprived of the pleasure of self-satisfaction from doing something – even if they do very little at all.

# data[].attributes.body
Charlotte

# data[].attributes.body
This refers to the relationship between texts

# data[].attributes.headline
Q6 - 1)	The rest of the article develops an account of the pleasures of new media in the light of the empirical research that Kerr, Kücklich and Brereton carried out. How do they variously characterise the pleasures of play (pp. 69-71); control and flow (pp. 71-73); immersion (pp. 73-74); performance and competition (pp. 74-76); narrative (pp. 76-77); and intertextuality (pp. 77-78)?

# data[].attributes.subject
Q6 - 1)	The rest of the article develops an account of the pleasures of new media in the light of the empirical research that Kerr, Kücklich and Brereton carried out. How do they variously characterise the pleasures of play (pp. 69-71); control and flow (pp. 71-73); immersion (pp. 73-74); performance and competition (pp. 74-76); narrative (pp. 76-77); and intertextuality (pp. 77-78)?

# data[].attributes.body
immersion (sophie) - importance of a media/text to be separated from space and time. "Contingent upon transformation and agency.

# data[].attributes.headline
question 5: Why does the article claim that ‘the old media concept of the “text” does not fully correspond with new media applications’ (p. 68), and what are the implications of this for an analysis of pleasure?

# data[].attributes.subject
question 5: Why does the article claim that ‘the old media concept of the “text” does not fully correspond with new media applications’ (p. 68), and what are the implications of this for an analysis of pleasure?

# data[].attributes.body
The article claims this because new media doesn’t allow the text to "fully correspond with the new media applications, which are often quite dynamic and fluid" because traditional texts used techniques such as 'rhetorical figures of speech' and allusions to engage their audiences, clearly differently from the ever-evolutioning modern experience and demands of pleasure. the implications for this analysis of pleasure leave th

# data[].attributes.headline
question 4 - The article contrasts political economy approaches to pleasure with cultural studies approaches to pleasure (pp. 65-66). What do these two approaches look like? 

# data[].attributes.subject
question 4 - The article contrasts political economy approaches to pleasure with cultural studies approaches to pleasure (pp. 65-66). What do these two approaches look like? 

# data[].attributes.body
One of the most popular examples of "Pleasure or Joy Marketing” is the “imlovinit” slogan used in all McDonalds advertisements and merchandise . Do to this slogan,  people have been classically conditioned to associate the feeling of pleasure and joy with the taste of a McDonalds meal.

# data[].attributes.headline
question 2- In the rest of the chapter, Couldry and Curran introduce the idea of ‘alternative media’ as a space within which power might be contested. What do you make of the examples they identify? 

# data[].attributes.subject
question 2- In the rest of the chapter, Couldry and Curran introduce the idea of ‘alternative media’ as a space within which power might be contested. What do you make of the examples they identify? 

# data[].attributes.body
1990s- popular protests against the conservative regime, which created new press and video productions outside the mainstream- (example)
conflict is used to increase access for media resources or distribution opportunities
-media power is part of what's at stake

# data[].attributes.body
the action or process of disputing or arguing.

# data[].attributes.headline
Alternative media = media production that challenges, at least implicitly, actual concentrations of media power, whatever form those concentrations may take in different locations. 

# data[].attributes.subject
Alternative media = media production that challenges, at least implicitly, actual concentrations of media power, whatever form those concentrations may take in different locations. 

# data[].attributes.body
generally looks at what power the media has to begin with, starting from influence over other big businesses and powers - i.e. public sector, cultural elites, bus businesses etc.

# data[].attributes.body
open to more than one interpretation; not having one obvious meaning.

-not clear or decided

# data[].attributes.body
The press or the profession of a journalism which is used in the US. They are described as they observe the political process playing a crucial role of the outcome political issues and candidates

# data[].attributes.body
A subsidy or government incentive is a form of financial aid or support extended to an economic sector generally with the aim of promoting economic and social policy.

# data[].attributes.headline
Paradox- when something has two meanings in contrast to each other

# data[].attributes.subject
Paradox- when something has two meanings in contrast to each other

# data[].attributes.body
charlotte