# data[].attributes.body
Aliotta, C 2013, ‘Evoke emotion through typography’, Joogpot, viewed 11 July 2019, <http://joogpot.eu/knowledge/16-webdesign/57-evoke-emotion-through-typography>.

AFLWomen's 2019, This
is GenW. This is AFLW. 2019. AFL, video, YouTube, 25
January 2019, Viewed 15 July 2019, <https://youtu.be/ZBoeFI1Z--A>.

ABC news 2018, ‘Heywire:
Darliah’, ABC News, 26
August, viewed 24 July 2019, < https://www.abc.net.au/news/2018-08-26/heywire:-darliah/10166672>.

Collins, B 2019, 'July 6, 1947: The
amazing day that kick-started a passion for women's footy', AFL, 2 August, viewed 16 August 2019, <https://www.afl.com.au/news/2019-08-02/july-6-1947-the-amazing-day-that-kickstarted-a-passion-for-womens-footy>

Hore, M 2019, 'Future of Footy',
Heraldsun, 6 August, p.5.

Idler, S 2012, ‘15 Practical tips how
to use typography for emotional design’, blog post, CX
insights, 6 December,
viewed 11 July 2019, <https://usabilla.com/blog/15-practical-tips-how-to-use-typography-for-emotional-web-design/>

Lofgren, L 2019, ‘The physcolgy of
Color’, blog post, Quicksprout, 17 April, viewed 11 July 2019, <https://www.quicksprout.com/psychology-of-color/>

Navarro, M 2016, Brunswick
Renegades Women Football, video, YouTube, 9
September, viewed 23 August 2019, <https://youtu.be/rk5763bOiZ0>.

Tissot, B, Happy Rock, online, Bensound

West Brunswick Amateur Football Club
2019, West
Brunswick is Great, video, YouTube, 3
March, viewed 17 July 2019, <https://youtu.be/bfESx0-rBO8>.

Youth Girls 2019,
2014 AFL Victoria TAC Youth Girls Academy Launch, video, YouTube 25 September, viewed 24 July 2019,
<https://www.youtube.com/watch?v=1zLct8SdtpI>.

Image gallery

Renegade supporters Claire and Dannie (Author’s own work, 2019 unpublished)

The Renegades celebrating after a win (Author’s own work, 2019 unpublished)

Supporters watching the Renegades (Author’s own work, 2019 unpublished)

The Renegades Reserves team (Author’s own work, 2019 unpublished)

The Renegades at a social event (Author’s own work, 2019 unpublished)

Video references

Goode, E 2019, Join the Brunswick Renegades, video, YouTube, 18 August, viewed 23 August 2019, < https://youtu.be/LFBfCVIBRqY >.

Video footage of the Brunswick Renegades playing AFL (Author’s own work, 2019 unpublished)

The Brunswick Renegades Reserves team (Author’s own work 2019, unpublished).

The Brunswick Renegades cheering (Author’s own work 2019, unpublished).

The Brunswick Renegades Premier team walking (Author’s own work 2019, unpublished).

The Brunswick Renegades standing in a line (Author’s own work 2019, unpublished).

Brunswick Renegade kicking the ball v1 (Author’s own work 2019, unpublished).

Brunswick Renegade kicking the ball v2 (Author’s own work 2019, unpublished).

Brunswick Renegade kicking the ball v3 (Author’s own work 2019, unpublished).

Happy rock by Bensound, https://www.bensound.com/royalty-free-music/track/happy-rock. Licensed under a CC BY ND license, https://creativecommons.org/licenses/by-nd/3.0/legalcode.

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After showing my video to players at the club, one player let me know that there was an old video made for the team in 2016 when the club was relativity new. I found the video on YouTube after a few searches. The video is similar to my promotional video in that it is a call to arms to join the Renegades for the 2017 season. The video is slower paced and has more footage of games. I think my video stands up as it is faster and drags you in within the first couple of seconds. I think my use of photos and video also helps to push the pace along.
It was great to see some old faces in the team but the Renegades have grown as a team and I think my video highlights how the club is forward thinking and inclusive and fun.

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Reactions from the Renegades on the video

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Reactions from the Renegades on the video

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I have finally figured out how to embed my video into my website! I had embedded the video from youtube but it didn't seem to be the way that was expected for this assignment. It was a smaller size and it just linked straight to youtube.
I ended up downloading 3 versions of the website template to practise with and took a few days experimenting with video codec and size etc, and I have finally cracked the code. Now my video sits within the website with a title image that plays the movie once played. I am so happy I have finally managed to make it work!!

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I have been trying to update my website and finding CSS difficult to understand. Learning HTML was ok and I believe I got the basics pretty quickly. Learning CSS is proving a little more difficult.  Learning how to edit the over arching codes and then having to edit individual codes for specific pages/ sections proved time consuming. Every time I seem to edit one thing, I seem to mess up something else. I have been spending nights trying to figure out how it works and I found the online sources very useful. I also found the most useful website of w3schools. It gives great hints on how CSS works.

I have enjoyed learning CSS and I am glad I have managed it for this assignment but I think I will need to experiment more.

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July 6, 1947: The amazing day that kick-started a passion for women's footy

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July 6, 1947: The amazing day that kick-started a passion for women's footy

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Collins, B 2019, 'July 6, 1947: The amazing day that kick-started a passion for women's footy', AFL, 2 August, viewed 16 August 2019, <https://www.afl.com.au/news/2019-08-02/july-6-1947-the-amazing-day-that-kickstarted-a-passion-for-womens-footy>

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Ben Collins tells the little-known story of an all-women's round-robin football competition played at the Lake Oval way back in 1947. Rare vision from the exhibition matches, played to raise funds for the people of war-ravaged Britain, has been remastered and coloured through the AFL's partnership with Samsung QLED 8K.
WANTED: FEMALE FOOTBALLERS.

In June 1947, South Melbourne Football Club advertised for women who'd be keen to play a game at the Swans' Lake Oval headquarters the next month.

As an added benefit, their efforts would raise money for the Red Cross 'Food for Britain' appeal that was delivering desperately-needed resources for a ravaged England, which was still recovering from World War II and was now at the mercy of catastrophic floods.
A crowd of over 20,000 turned up to Lake Oval to watch the game

To that stage, women's football had been played only sporadically around the country over the previous 30 years, and usually only for charity, such were the prevailing community attitudes. So prospective female footballers jumped at this rare opportunity to play on a League ground.

The Swans were inundated with phone calls and letters from hundreds of women, comprising "long girls, short girls, fat girls, thin girls and every possible combination", the South Melbourne Record newspaper noted.

It was deemed noteworthy that some applicants were married women, including a "Mrs C. Curtin", the wife of St Kilda player Jack Curtin (who made his only two League appearances in the fortnight preceding the Lake Oval fundraiser).

Many of the women owned their own football boots and often competed against men. A standout in this category was 15-year-old schoolgirl Gladys Phillips, who was nominated by the men's social team she played with. It was claimed she used her "shoulders and hips like a man", could "go through a pack like Jack Dyer" and could roost a football 35 metres. A talented sporting all-rounder, Phillips would later represent Australia in both cricket and softball.

South Melbourne official Frank Hay told The Herald: "I had enough (applicants) to start a women's competition."

Now there's an idea - and it should have only been reinforced by what followed.

With so many female players offering their services, the Swans discarded their initial plan to stage a single game - instead, they would host a lightning premiership.

To gain maximum exposure, South Melbourne scheduled the event for a Sunday - July 6, 1947 - and enlisted three other clubs - St Kilda, Carlton and Footscray - each of which, along with the Swans, would be represented by a women's team.

In a sign of the less enlightened times, The Argus ran the headline WHAT WOULD GRANDMA SAY? "FOOTY" GIRLS IN ACTION, under which it suggested "girls (would) invade men's sport". (An accompanying photograph showed Footscray player Mary Livingstone having a kick. AFLW boss Nicole Livingstone is unaware of a family link.)

Meanwhile, the local South Melbourne Record, in its preview of the occasion, asked readers: IS FOOTBALL A "SISSY" GAME, AFTER ALL?

This view wasn't shared by Bill 'Bull' Adams, the coach of the Swans' men's team, who was so impressed by the South girls' training form that he joked he'd recruit some of them for the League team. Adams would umpire on the day.

The organisers were also overwhelmed by the community response to the event, which attracted a "tremendous" estimated crowd of 25,000. Only one men's game drew more spectators that season and that was a bitter showdown between 1945 'Bloodbath' Grand Final adversaries South Melbourne and Carlton.

And the crowd was treated to "an excellent day's entertainment".

Football was the main event but it certainly wasn't the only attraction, with the program featuring marching bands, sprint and middle-distance races for League players, a professional 5 1/2 mile (8.85km) race, a novelty race for radio announcers, a long-distance kicking competition and a challenge for League players to kick a football into a baby's bathtub from 45 metres (perhaps due to heavy conditions, the closest anyone came to the bub's tub was 1.5 metres).

Among the participants were drawcards such as Essendon's superstar pair Dick Reynolds and Bill Hutchison, along with Melbourne spearhead Fred Fanning, who just eight weeks later would kick the still-standing League record of 18 goals.

As for the women's footy, the Swans gained bragging rights over their "lakeside rivals" St Kilda in the first game with a 7.4 (46) to 1.1 (7) victory, which might have led some to suspect the home team had saved the cream of the playing talent for itself.

Footscray also won easily against Carlton - 2.6 (18) to nil - to advance to the final against South Melbourne.

The play-off, which the papers said was played at a surprisingly high standard given the limited preparation, ended in a draw at 2.4 (16) apiece.

As is evident in footage remastered and colourised by Samsung, the skills and decision-making were a little shoddy - at times players kicked the wrong way and at others they failed to make contact with the ball at all, to the amusement of the crowd - but the players were enthusiastic and willing. So willing, in fact, that five players hit the deck after a collision.

At the final siren, "thousands of cheering, shouting and laughing spectators held up the programme when they swarmed into the arena in a wild rush to congratulate the women".

All in attendance deserved congratulations given they added to the Food For Britain appeal coffers by £650, which in today's money is about $45,000. No wonder it was trumpeted as a "splendid return".

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July 6, 1947: The amazing day that kick-started a passion for women's footy - AFL.com.au

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Ben Collins tells the little-known story of an all-women's round-robin football competition played at the Lake Oval way back in 1947. Rare vision from the exhibition matches, played to raise funds for the people of war-ravaged Britain, has been remastered and coloured through the AFL's partnership with Samsung QLED 8K.

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Happy rock by Bensound, https://www.bensound.com/royalty-free-music/track/happy-rock. Licensed under a CC BY ND license, https://creativecommons.org/licenses/by-nd/3.0/legalcode.

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I am trying to match my website the the active website by the Brunswick Football Club. The Brunswick Football club capitalises the text in the navigation bar so I have matched the style in my website.

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From the sound of women cheering, the image materialises into the Renegades running out onto the football oval through a sea of supporters. The supporters are shown watching the game while also volunteering around the club. Still photographs cut across the scene showcasing the Renegades reserve team, the Renegades cheering in the clubroom and the team walking off the field.

Male Narration: The Renegades can be summed up by the three f’s; that’s footy, friendship and fun.

Female Narration: The Renegades means opportunity.

I wouldn’t be where I am right now, and I wouldn’t have the network that I have right now if I hadn’t joined the Renegades.

The Renegades are awesome.

Still images cut across the scene once more showcasing the Renegades players kicking through difficult situations.  The image cuts to footage of the players taking difficult marks and kicking difficult goals.  A player bumps an opposition player off the ball and the coach is showing standing on the sidelines. The sound of women cheering increases and the Renegades are shown singing the team song in the clubrooms. Join the Brunswick Renegades. Brunswickfootball.org.au/women/renegades/.

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New treatment

The screen is black.  Slowly we hear the roar of women cheering escalating to full volume.

The image cuts in and we see the Brunswick Renegades (Renegades) running out of the club rooms onto the field. The supporters have created a wall and are cheering. The captain leads the charge while smiling and clapping.

We cut to supporters watching the game from the sidelines and volunteering for the goal boundary. We see the Renegades milling about the oval, happy after a win and blowing kisses to past players and supporters. Everyone is happy after winning a tough game.

Still images then flash up on screen showcasing the Renegades, the team and the players getting around each other and celebrating. The audio kicks in and we hear four examples of what the Renegades mean to the players and the assistant coach.

Footage of the game cuts across the screen showcasing the Renegades taking tough marks, kicking impossible goals and landing well placed tackles. The cheering from the start of the video kicks in and gradually increases until the image matches the audio and we see the Renegades jumping in a circle singing the team song. The scene fades to black and the title screen appears; stating ‘Join the Brunswick Renegades – brunswickfootball.org.au/women/renegades/.

End

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I have finished editing! I really enjoyed this process and and enjoyed making a story out of the footage captured. I have kept the mood upbeat and I believe it captures the audiences attention and instils a sense of fun within the audience.

I have had to change my treatment due to the footage I had and the way i wanted to tell the story. I decided to focus on the team as a whole rather then individual players as I want to portray a team environment and I want to show the players all getting along well with each other. The treatment isn't too different from version 1 but there are slight differences in the layout of the video.

I also had some trouble getting our non-binary players to speak to the camera as they felt uncomfortable doing so. As a result I have our assistant coach Ned speak and a few other women players. They still talk about what the club means to them and I am grateful for them stepping up.

The next step is to show players and the video and see what they think about it and whether it captures there attention.

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Talent release forms signed by Renegades players and supporters for vox pops 

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Talent release forms signed by Renegades players and supporters for vox pops 

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This week I started editing my promotional video. I have been looking forward to this since I decided on the topic for this assignment and am excited to see the video take shape.

So far I have developed a story to match the treatment although I have missed a few key shots that I had included in my treatment. I filmed a live game so the footage differs slightly from the footage noted in version 1 of my treatment.

I am going to use fast cuts to keep the audience engaged and keep the story moving. I want the video to feel engaging so people will want to join the club.

Sound
I have found copyright free music file via bensound.com.au and have imported this to play as track 1 under the video. The soundtrack is an upbeat 'rock' style which makes you feel engaged and motivated. I have also incorporated sound from the footage of the Renegades cheering to instantly draw the attention of the audience at the beginning of the video. This is meant to advertise to the audience what the tone of the video is.

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Football article in Tuesdays Herald Sun
Hore, M 2019, 'Future of Footy', Heraldsun, 6 August, p.5.

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Video example - Kimberly women's football league 

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Video example - Kimberly women's football league 

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ABC news 2018, ‘Heywire: Darliah’, ABC News, 26 August, viewed 24 July 2019, < https://www.abc.net.au/news/2018-08-26/heywire:-darliah/10166672>.
The Heywire video focuses on a teenage AFL star Darliah Killer as she tells the audience what it is about her team that she loves and how the community has gotten around the club. This video helped me to understand what football means to players and how a community can change and support a football club.

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Darliah Killer is a star player for the mighty Looma Lady Eagles in the Kimberley women's football league.

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Youth Girls 2019, 2014 AFL Victoria TAC Youth Girls Academy Launch, video, YouTube 25 September, viewed 24 July 2019, <https://www.youtube.com/watch?v=1zLct8SdtpI>.

This video helped me to identify different ways to film a football club. The target audience is different to mine in relation to age, but the video captures a similar message and filming style that I would like to use for my video.

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2014 AFL Victoria TAC Youth Girls Academy Launch

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The team played their last home game of the home and away season on the weekend and I used this as a perfect opportunity to film. I printed out talent release forms and went to the oval early to capture the players rocking up. I had a few players express interest in being in the video and I filmed short vox pops with them before the game started. I want to use this sound in the video to highlight why players have chosen to play for the Brunswick Renegades and what the team means to them. I recorded footage of the game which I can use as overlay to the vox pops. Having the treatment written early really helped me to identify what images to capture and I was able to target specific shots. I want to make sure that every image in my video is my own work for this assignment and I believe I will be able to do so with the amount of images captured on the weekend.

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This week I developed the treatment for my promotional video. Researching promotional football videos really helped me to find a focus for my video, as it enabled me to develop a story line which until now I haven't been able to piece together. Seeing what has been done previously and worked well allowed me to develop a point of difference for my video.

I want the treatment to make my audience feel pride in the Brunswick Renegades. I am writing in a lighthearted tone to help the audience feel a sense of fun and with the overlay footage, I want to demonstrate to successful and competitive team.

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This week I started looking for examples of promotional videos for football clubs in a hope to get an idea of what works well. I struggled to find examples of women football clubs using a broad YouTube search as most of the videos were about the men's professional AFL. This highlights to me that women football clubs are still evolving and haven't yet developed a strong online presence.

I expanded my search field to focus on some of the teams in my league. This yielded better results and I was able to find the promotional video for the West Brunswick Football Club. The video has players speaking directly to camera explaining what the club means to them with overlay of both the men's and women's teams competing. The music and upbeat feel of the video really highlighted to me that the team is inclusive and a fun team to get involved in. I think the video succeeds in showcasing the positive community in the West Brunswick Football Club. I will focus on instilling the same sense of community and fun in my promotional video.

The West Brunswick Football Club targets a similar the same as the Brunswick Renegades so I have to develop a video with a point of difference to convince players to join the Brunswick Renegades. My video will stand out as I will use images that showcases the Brunswick Renegades supporting each other and performing well on the field.

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West Brunswick Amateur Football Club 2019, West Brunswick is Great, video, YouTube, 3 March, viewed 17 July 2019, <https://youtu.be/bfESx0-rBO8>.

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AFLWomen's 2019, This is GenW. This is AFLW. 2019. AFL, video, YouTube, 25 January 2019, Viewed 15 July 2019, <https://youtu.be/ZBoeFI1Z--A>.

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This is GenW. This is AFLW. | 2019 | AFL

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It's everyone who contributes to the game - players and supporters - getting behind a movement that stands for change and inclusion. For more AFLW videos: https://www.youtube.com/AFLWomens For the 2019 AFLW fixture: https://womens.afl/matches/2019

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Join the Brunswick Renegades

The title screen is black while the sound of a siren is faintly heard. The screen brightens and we see Josie from behind wearing the Brunswick Renegade training jumper with a bag over her shoulder walking in to the club rooms. We then see a group of 10 players out on the oval kicking footballs to each other. They are all in the Brunswick Renegade colours and performing a hand pass drill with ease. Each player is laughing a having a good time. The coach then walks out onto the oval to instruct the players on what positions they are playing for the day. Several players walk up to the coach and we see that each player is unique by size, skin colour and gender identification.

Several photographs appear on screen, blocking out the training. The photos depict the Renegades playing AFL against other women’s teams. In each photo the Renegade player is seen to be performing well and we see a team that is competitive.  The audio begins and we hear 3 examples of why the Brunswick Renegades are a good team to join and why current players have joined such an inclusive team.

Finally, the image returns to the coach in the change rooms. The coach says the last encouraging words and the players all cheer, ready to get out onto the field and defend their title. The Captain looks to the coach, smiles and begins the run out of the club rooms. The players are happy and joyful as they run onto the oval and the spectators cheer the team on. Once on the field, the Renegades all put their hands into a circle and start to cheer “Ra Ra Ra Renegades”. They slap each other on the back and move into their positions on the field.  The screen fades to black and a title fades in to focus, ‘Join the Brunswick Renegades. http://brunswickfootball.org.au/women/renegades/’. End.

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I have decided on the below colours as they match the Brunswick Football Club colours. The Clubs website has a lot of purple and green headings with black and white text. The colour of the jumpers that player wear are green and purple. This will enable my website to create a sense of conformity with the Brunswick Football Club.

I have also chosen to have my headings in capitals as it is in line with the Brunswick Football Club website.

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How does your target audience feel about your product before they’ve seen your video?

My target audience are keen to get involved with women’s AFL but curious to know about the Brunswick Renegades and how the team performs, gets along and the culture.

How do you want them to feel after they’ve seen your video?

I want the target audience to feel a sense of acceptance and community after the video. I want the audience to feel as though they would love to join the Renegades.

What tone/s or emotion/s will you need to convey to convince your audience of your promotional message?

I will need to focus on positive emotions throughout my video. I will also highlight a small sense of fighting spirit as the Renegades want to be a competitive club. I want the audience to feel that they can have confidence in the Renegades and that the team is friendly and welcoming.

Which colours best represent these emotions? Why?

The colours that best represent the emotions I am trying to portray are orange for confidence and friendliness in the team. I have to take into account the club logo and complement it with a colour pallet. The logo is a green and purple griffin, with the colours representing peace/growth and creative/wise.

Which fonts best represent these emotions? Why?

When researching the Brunswick Football Club, I have noticed that they use a Sans typeface. I will match this within my promotional video and website to develop a sense of conformity.

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Stronach, M, Maxwell, H & Pearce, S 2019, ‘Indigenous Australian women promoting health through sport’, Sport Management Review, vol. 22, no. 1, pp. 5–20.

Stronach, Maxwell and Pearce argue that empowering indigenous women to play sport is imperative to developing healthy diverse role models to lead the community (Stronach, Maxwell & Pearce 2019). This peer reviewed journal article is relevant to my research topic as it highlights a community that can benefit from engaging with a community football team. Creating a safe space for the indigenous community to engage with sport has many benefits to the individuals, and the wider community. The recent appointment of indigenous woman Tanya Hosch into the board of the Australian Football league proves that the community is taking engagement seriously. Women play sport for several reasons and sport has the capacity to provide certain incentives such as the elation of winning, the pleasure of group activities and healthy competing (Stronach, Maxwell & Pearce 2019, p. 6). These incentives are an important part of the Brunswick Football Club agenda and it will be great to include these in the promotional video to advertise to other communities.

Burton, LJ 2015, ‘Underrepresentation of women in sport leadership: A review of research’, Sport Management Review, vol. 18, no. 2, pp. 155–165.

Burton argues that women still face challenges, such as discrimination, when seeking leadership positions in sport (Burton 2015). The author from the University of Connecticut highlights that sport organisations are based on a masculine conception of operating; men are considered powerful and therefore placed in higher positions whereas women are considered compliant and undertake more clerical work (Burton 2015, p. 158). This paper is important to my research as it highlights the stereotypes I must address when emphasising how important it is to have a female coach and how to encourage more females into leadership positions. The article has been peer reviewed and cited in 34 publications since 2015.

Bianchi, A 2017, ‘Transgender women in sport’, Journal of the Philosophy of Sport, vol. 44, no. 2, pp. 229–242.

Bianchi contends that transgender women should be able to sport in accordance with their gender identity (Bianchi 2017). One main argument for transgender women not playing in a women's sport is that they have a higher level of testosterone, which may make them perform to a higher standard than cisgender women (Bianchi 2017, p. 231). Research has suggested that having a high level of testosterone does not guarantee increased performance rather; it is how the body reacts to this testosterone increase (Bianchi 2017, p. 233). This research allowed me to identify different opinions in allowing transgender women to play in a woman’s sport, and how to make the competition fair by judging people on their ability and not their sex. Allowing transgender women to play with cisgender women is an important factor in creating a safe and accepting football club and this peer reviewed article enabled me to understand how clubs can become more accepting and what to address when promoting the Brunswick Football Club.

Berenbaum, E & Latimer-Cheung, AE 2014, ‘Examining the link between framed physical activity ads and behavior among women’, Journal of Sport & Exercise Psychology, vol. 36, no. 3, pp. 271–280.

Berenbaum and Latimer- Cheung discuss the impact that framed messages have when advertising the benefits of physical activity to women (Berenbaum & Latimer- Cheug 2014). Framed messaging is presenting information to a target audience in different ways, either emphasising the benefits (gain-framed) or costs (low framed) associated with engaging in a particular behaviour (Berenbaum & Latimer- Cheung 2014, p. 271). Gain framed messages produce greater amounts of attention, better recall and a positive attitude (Berenbaum & Latimer- Cheung 2014, p. 279). This enforces the importance of focusing on the benefit of joining; such as culture, physical exercise and friends, rather than presenting loss framed messages, such as the physical cost or mental cost for not joining. This article has been peer-reviewed and cited by 5 sources since publication.

Cunningham, G & Melton, E 2014, ‘Signals and Cues: LGBT Inclusive Advertising and Consumer Attraction’, Sport Marketing Quarterly, vol. 23, no. 1, pp. 37–46.

Cunningham and Melton conclude fitness clubs that promote LGBT inclusive language are perceived to be diverse and inclusive (Cunningham & Melton 2014). Sports clubs need to develop LGBT inclusive policies to improve organisational outcomes and to attract a more diverse customer base (Cunningham & Melton 2014, p. 44). This is an important factor in developing a women’s football club as having a strong gay community and promoting LGBT inclusive language is an indicator that a place is open to many diverse people (Cunningham & Melton 2014, p. 39). This research highlights the importance to develop inclusive language when creating my promotional video as the Brunswick Football Club promotes itself as an inclusive club and I would like to highlight this.

Willson, T, Gorman, E, Creagh, L, Magladry, M & Efthimiou, O 2018, ‘Framing the women’s AFL: contested spaces and emerging narratives of hope and opportunity for women in sport’, Sport in Society, vol. 21, no. 11, pp. 1704–1720.

Wilson et al. (2018) discusses the history and inclusion of females in AFLW and how the community still has a way to go in embracing females in typically male dominated sports. The female rate of participants registered to play Australian rules football has risen from 6500 in 2004, to over 9000 in 2018 (Wilson et al. 2018, p. 1711). An example of the AFL embracing female participants is the Auskick website, which features boys and girls playing against each other while the girl is shown to be larger and performing a more active movement than the boy (Wilson et al. 2018, p. 1714). This research has helped me to understand how the community and the AFL view female participation in the sport and the demographic of females wishing to join. This highlights to me that when creating my promotional video, I will need to include teen girls as well as they are the emerging AFLW stars and it is important to get them into the game young as they now can do so.

Aliotta, C 2013, ‘Evoke emotion through typography’, Joogpot, viewed 11 July 2019, <http://joogpot.eu/knowledge/16-webdesign/57-evoke-emotion-through-typography>

Chiara Aliotta explained the benefits of using typography to elicit different emotions in target audiences. I want to portray a sense of credibility on my website and this website has confirmed that I should only use 2 typefaces and should stick with a classic font.

Idler, S 2012, ‘15 Practical tips how to use typography for emotional design’, blog post, CX insights, 6 December, viewed 11 July 2019, <https://usabilla.com/blog/15-practical-tips-how-to-use-typography-for-emotional-web-design/>

Sabrina Idler (2012) identified several examples that showcased the benefits of using different typography. The blog helped me to understand that I can add my own personality into the website by the typography that I use. I would like to use a style that evokes a sense of unity between my video and website, to the Brunswick Football club website.

Lofgren, L 2019, ‘The physcolgy of Color’, blog post, Quicksprout, 17 April, viewed 11 July 2019, <https://www.quicksprout.com/psychology-of-color/>

Lars Lofgren (2019) enabled me to identify my target audience and what colour scheme would work well for promoting to women. Even though the Brunswick Football Club has a men’s division as well as a female team, the colour scheme is the same for clubs; purple and green. This indicates that it may be more designed for a female audience as more women enjoy the colour purple. This website also helped me to understand colour difference and brightness. I will be referring to this website throughout the development of my video and website as I found the information highly useful.

AFLWomen's 2019, This is GenW. This is AFLW. 2019. AFL, video, YouTube, 25 January 2019, Viewed 15 July 2019, <https://youtu.be/ZBoeFI1Z--A>.

This video is a good example on how to make a short sharp video that quickly draws the audience’s attention. The video explains, by visuals only, what sort of people get around the AFLW, be it women, girls, men and dads. This video helped me to understand how text can be used to explain what the video wants to say without voice over.

West Brunswick Amateur Football Club 2019, West Brunswick is Great, video, YouTube, 3 March, viewed 17 July 2019, <https://youtu.be/bfESx0-rBO8>.

This video produced by The West Brunswick Football Club is engaging and entertaining. I really like how they have used vox pops mixed with video footage of the teams playing to demonstrate the story of an inclusive club. The West Brunswick Football Club is direct competition to the Brunswick Renegades, due to location, so understanding what has been done and how to do it better is important to getting players to join up to the Brunswick Renegades.

Youth Girls 2019, 2014 AFL Victoria TAC Youth Girls Academy Launch, video, YouTube 25 September, viewed 24 July 2019, <https://www.youtube.com/watch?v=1zLct8SdtpI>.

This video helped me to identify different ways to film a football club, i.e. different camera angles, focus pulling and interviews. The target audience is different to mine in relation to age, but the video captures a similar message and filming style that I would like to use for my video.

ABC news 2018, ‘Heywire: Darliah’, ABC News, 26 August, viewed 24 July 2019, < https://www.abc.net.au/news/2018-08-26/heywire:-darliah/10166672>.

The Heywire video focuses on a teenage AFL star Darliah Killer as she tells the audience what it is about her team that she loves and how the community has gotten around the club. This video helped me to understand what football means to players and how a community can change and support a football club.

Hore, M 2019, 'Future of Footy', Heraldsun, 6 August, p.5.
The Future of Footy is a newspaper article for the mini legends. I have included this in my journal as it proves footy is for everyone.

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ABC News 2019, Tayla Harris, ABC News, 22 March, viewed 2 July 2019, <https://www.abc.net.au/news/2019-03-22/tayla-harris-1/10929374>

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This photo was at the centre of an online trolling storm in women's footy.

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Process
When I first read about the assignments for this subject, an idea for the promotional video instantly popped into my head. The topic was close to my heart and therefore something I believed I could execute well. I then read through all of the steps to the final assessment and I began to feel a little anxious about the task ahead of me.I decided I would take the activities week by week so the assessments didn't overwhelm me.

The week 1 activity, developing 80 promotional, ideas challenged me. I easily managed around 35 ideas and then struggled to develop more. I became distracted and started focusing on other things. I left the task and came back later that night to develop more. In hindsight, this helped to expand my thinking as I came back with fresh ideas and was able to find 80. This task really helped in understanding how to develop a strong idea and challenge your thought process. The exercise was a great way for me to push my creative brain.

Concept
I am making a promotional video for my football club, the Brunswick Renegades. I play in a woman's AFL league and this has been a great way for me to make friends, stay fit and develop great skills. Since the AFLW started in 2017, local communities are seeing a growth in women wanting to play AFL and clubs are expanding to include women's' teams. I want to develop a video to recruit new players for the 2020 season.

In my video I want to highlight how inclusive the Brunswick Renegades are, how we perform on the field and the benefits of playing football ( such as friendship, healthy competition, community engagement). I want to highlight that the club is a safe space for players and is inclusive to players who identify as non-binary.

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The target audience for my promotional video is women/non-binary people who wish to join a community football club.
I will highlight inclusiveness, community and family to capture the attention of my target audience.

Message: Come and join an inclusive football club that values respect and inclusiveness.

Age Range
As I am part of a football club and have experienced the types of people who become involved with women's football, my target age range is between 20-40 years old. After completing research relating to female inclusion into the AFLW, I will also target players between 16-20.

Gender
While I am promoting a women's football club, I note that there is a high percentage of non-binary players within the football community. I am promoting the Brunswick Renegades to both women and non-binary players.

Professional status
Football is a game for all. Within a community football club, there is a diverse range of players. My promotional video is targeting players from teachers, government workers, emergency respondents to students.  I have experience in a football club and in my team we have a wide variety of players and we use their abilities throughout the year ( from injuries on field to footy 101 training sessions).

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This week I reached out to the coach and president of the Brunswick Renegades and asked if there were any topics the club would like focused on in the video. The coach advised that I have widespread support from the club to create this video and anything created for the Brunswick Renegades needs to stay in line with the club's values:  respect & inclusiveness, striving for excellence, leadership, family & community, honesty, integrity and openness.

I also began developing my website this week. I was nervous about developing a website using HTML code as this is a new experience for me and code has always looked like another language. The resources within the UniSA portal really helped me to get an understanding of how to read HTML and how to use the basics to edit a web page. I really enjoyed reading about HTML and experimenting with my website on the different things it can do. I have also mastered how to embed a link into HTML with the inclusion of my padlet journal into the second tab of my website. I am feeling confident with my basic knowledge to create an interesting web page for this assignment and I am looking forward to experimenting further with HTML.

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What has the experience shown me  about my product?
I enjoyed crafting my mind map. It took me a while to let the ideas flow without censorship and the task took a while to complete. The mind map has helped me understand the positives of women playing football, and the negatives. There are many benefits of women football clubs such as community engagement, financial incentives and a safe space for women to create a strong friendships. There are also negative assumptions in the community such as women shouldn't play such a rough contact sport, women get injured and the types of women that play football.  The issue can divide the community and it has strengthened my resolve to make a video highlighting the benefits to squash the negative assumptions.

Was it difficult to explore the product so deeply?
I found it hard to think of my product from other perspectives. It felt uncomfortable to change my thought process from 'women can play football', to 'it's unsafe and women's bodies are not up for it'. I had to challenge my own assumptions to develop a contrasting narrative to the positives I experience every day. Although I don't necessarily believe the contrasting ideas, it did help me to understand that people from different backgrounds view women in football very differently. The overall experience enabled me to challenge my own beliefs and develop stronger examples for both sides of the argument.

Did it help me come up with new ideas for my product?
The exercise helped me to understand why it is important about to engage women in sport. I asked football friends to share some of their experiences they have come across when telling people they play AFL. This led to an emotional discussion about why they play and continue to push against the negative assumptions. I was able to develop more ideas for my mind map following this exercise, such as the benefit to community and the benefit to the person. I was also able to note down some of the negative assumptions that I was unable to think of myself. The overall experience helped me to develop a stronger understanding of my topic and enabled me to flesh out some of the ideas I have for my promotional video.

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Mind map

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1. Woman's football shoe brand.
2. Woman's football team.
3. Support woman in sport promotional video.
4. Join the Renegades AFL team.
5. Accepting people of all genders promotional video.
6. Come and join an accepting football team.
7. Challenges to join a woman's football league if you don't identify.
8. A fake record shop opening.
9. A new album launch and details for album.
10. The launch of a new theme park.
11. A fake flower shop that  identified a new flower.
12. A promotional video for a web series about to be developed.
13. A new video game promotional video.
14. A promotional video introducing characters of a web series.
15. A promo video for a new podcast talking about video games.
16. A movie podcast show.
17. A fancy new coffee mug that keeps coffee warm without a lid.
18. A new brand of tea that rejuvenates your skin.
19. A new cat bag to carry your cat around the streets.
20. A new cafe opening.
21. A promotional video for a theatre production.
22. A new infographic for releasing ABS statistics from the census.
23. New phone release from an up and coming brand.
24. A new TV/web show that follows real people around their homes.
25. A new brand of nail polish that changes colour every four days.
26. A new keyboard that can predict your writing style.
27. A health retreat that allows the followers to only drink air and eat clay.
28. New and improved socks that support your arch and stops the signs of planter fasciitis.
29. A new drink.
30. A photo frame that rotates through your photos via link to your smart phone.
31. A new brand of m&m's called bubblegum.
32. Noise free movie food.
33. Exercise tape that heels muscle wounds while on.
34. A new brand of exercise tape.
35. An up and coming band.
36. A promo video for a band album.
37. A dog and cat sitting company.
38. Social media influencer.
39. A new theatre make up brand.
40. A make up brand that comes off easily with water and is cruelty free.
41. Alcohol that you can create out of water and food.
42. A walking app for walks all around Victoria.
43. A bike app with all the bike rides around Victoria and where you can stay for free .
44. A brand of ice cream.
45. A defuser that injects a smell of your past holiday into your lounge room.
46. A camp ground in Victoria.
47. A washing powder that is very good at getting staines out.
48. A promotional video for a conference on accepting the transgender community.
49. A conference run by a female football group on accepting the gender diverse.
50. A new flower shop.
51. Creating an annual board game day and creating a video for the rules of game board day.
52. A pub trivia night.
53. A video promoting the inclusion of young girls into AFLW.
54. A video to sell a house.
55. A new cafe.
56. A fake exercise clothes. brand that it cruelty free and made out of recycled materials.
57. A website for artists to upload their work and promote their gallery shows.
58. A travel blog website
59. Releasing a fake exercise watch.
60. A tooth whitening brand - promo video of very happy smiles and teeth.
61. A promo video for an Etsy seller who sells cushions.
62. A cat shelter.
63. An exercise clothes brand.
64. A brand of pjs that can be used in both winter and summer by clipping on an extra layer to the chest area in winter.
65. A promotional video for a guitar school.
66. A promotional video for winter heat packs.
67. A sneaker brand.
68. A website/Facebook webpage that allows people to talk about popular podcasts or movies.
69. A website for movie bloggers.
70. A promotional video for a country Victorian town.
71. A promotional video for a budding cake maker
72. How do you get people involved in sport?
73. A new website for movie ratings and trailers.
74. A new kids' playground.
75. Light bulbs for your lounge room which can change colour and brightness by using an app on your phone.
76. The effects of negative media and the news and how it effects young people.
77. The growing trend of the influencer and how having a life online can impact your audience.
78. How the media can change peoples perceptions of celebrities while not based on any true facts.
79. Sports stars and their influence on fans - how can negative comments effect a society.
80. Travelling alone- how to keep safe and check in with friends and family (an app)