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Let me ask you a question. Are you periodically forced to buy a new laptop because the technology – hardware or software – in your current laptop is no longer supported even though it’s fully functional?

TRUE/FALSE:

The writer is asking this question because they think a functioning computer should be replaced.

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The warranty period is clearly not the actual expected lifetime of a product. But it does mean that if you don’t care for your device, you will be paying extra money for additional coverage in the best case scenario, or buying a new and more expensive device in the worst.

True/False:
1. Because of the warranty, if you take care for your device you will not necessarily need to pay extra money.
2. The newer the product is, the more expensive it is.
3. You have to care for your device just after the warranty period is over.
4. Sometimes, the warranty period can predict the lifetime of the product.

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גיל ששון, נועה ליקוורניק, ריטה אבו טריף

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גיל ששון, נועה ליקוורניק, ריטה אבו טריף

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When a large customer base moves towards a particular set of products, a company need not continue offering support for pre-existing products. Many people may not need the new product, but they sell in the name of technological ‘evolution’ even when this evolution is nothing more than feature enhancement.

True or False: Many people buy newer version devices in order to get features enhancements.

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"Using your older device constrains you because of the limited support for its hardware and software. And what happens when your old device runs into issues, even if they are minor ones? Since there’s no more support available for the hardware or the software, your options are to upgrade, or look for people with the skills to repair it.

An upgrade can be expensive and the people with the necessary skills may simply not exist. Technical repair skills have sadlybeen on the decline."

The writer supports the idea of upgrading an old device when it runs into minor issues rather than buying new one.
False/ true?

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The warranty period is clearly not the actual expected lifetime of a product. But it does mean that if you don’t care for your device, you will be paying extra money for additional coverage in the best case scenario, or buying a new and more expensive device in the worst.
(The expected lifetime of the product doesn’t relate to the time of the warranty period.True or False?)

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מייס כיוף , רובא עלי

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מייס כיוף , רובא עלי

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"Apple provides a one-year limited warranty and launches a new iPhone almost every year. After the initial warranty period, you need to purchase an additional warranty for extended coverage."

TRUE/FALSE:

When the initial warranty period is over (a one-year limited warranty), does the writer think that the consumers have a choice whether to buy the new launched product or to stay with the old one?

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"Newer versions of Windows appear every couple of years or so.
Once that happens, many applications, such as your favourite web browser, rush to support the new version."

True/False
Once you buy a computer, you can use the software installed on it forever

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While companies may claim that user expectations change market dynamics, it’s also true that many companies make tireless efforts through advertisements and promotions to influence user expectations. Some actually try to set user expectations.

The latter is typified in the idea that “customers don’t know what they want”, which is eschewed by many because of Steve Jobs. The goal of this idea is essentially to manoeuvre customers to satisfy a company’s goals.

True/False
The writer blames Steve Jobs for spreading the strategy of setting user's expectations.

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רומי חורש, מוחמד בכרי, לארין עבוד

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רומי חורש, מוחמד בכרי, לארין עבוד

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"Developing countries tend to have secondhand markets and thriving repair bazaars, such as Nehru Place and Gaffar Market in New Delhi, Harco Glodok in Jakarta and 25 de Marco in Sao Paolo "
--> is Developed countries tend to have secondhand markets that sell technology and repair bazaars?

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True or false:
1. All the people who buy new technological products buy them because of the new features.

2.When a large customer base moves towards a particular set of products, a company must continue offering support for pre-existing products.