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starbucks:
-Started at a small scale
-its main story that lead to success
-the way that its employees are treated
_ its crisis when focusing on money instead of employees
- successful project

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What makes businesses successful
Starbucks: an example:
- Bring coffee worldwide
from European to US
- Run companies for good purposes
pay employees more to make their lives better
- Treat customers indidually
customize each cup of coffee
Get failure
pay attention to profits

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Success of a company
- Starbucks met a lot of difficulties when trying to bring European coffee to US
-Howard Schultz brings his company to success
- Care about the role of employee and make their lives better
- Share profit with partner
-Persistence pays off
-Do good thing instead of business purposes.

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Founder: Howard Schultz: bring Eu coffee to US, financial problems as can't find investors for 2 main reasons: the uncertain prospect and his plan to use cpn do good thing.
- Employees-partners, shared profit, and are paid higher--> persistence paid off
- Please customers by providing every taste they wwnt
- Failure: + moving away from original vision, he gave up his position, them came back and

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-the founder of  Star bucks: strong motivation to bring the eur coffee to the us
-difficulty: investor-new concept
do good things-unusual
-employees-partner-respect
-customize for clients-indivudually

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Star buck's business stardegies for success and some hardship during the selling journey :
+ Schultz not only focused on making profits but also prioritised doing good things such as viewing employees as partnersnand treating customers as unique individuals
+ But in 2000, Schultz resigned from the CEO position , star buck faced some obstacles as moving away from his original vision
+ Schultz came back in 2008, the company flourished again , making their products more sustainable

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- Starbucks started as a small shop
- The founder wanted to bring out the European cf culture to the USA
- He aimed at his employees more than the profits
- When finding investors : kinda difficult
- Starbucks focuses on their employees and pays them much better.
- It was a failure when the comp decided to focus on investing money than employees, it was far more than the original in 2000
- back to 2008, the comp started some franchises and boosted community services, made it sustainable environmentally.

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Starbucks:
Howard Schultz has motivation to bring EU coffee to the USA.
Difficulty at first:
Fancy coffee-> not get money back
good thing-> unusual for business
_ to overcome difficulty:
- treat the employees fairly
- deal with customers individually
Schultz resigned from the CEO->Starbucks faced obstacles
Schultz came back-> the company flourish again

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- Howaed Schultz: bring european coffee culture to US
- 2 difficulties to find investors
+ not understand why they pay for fancy coffee
+ use company to do good things
- Employee-> partner in Starbucks:
+ Share profits-> higher wage and receive stocks
- They are still persistent, confident about his idea and treat them value
- Failure: crisis in 2000, focus on make much money as possible

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Starbuck:
Howard schultz: Stro ng motivation, wanted to bring coffee culture to the US
It was difficult for him to find investor
fancy cup of coffee=> people may not willing to pay money for it
do good things instead of making profit
treat employees equaly

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Starbucks:
- founder: strong motivation
+Difficulties: - little money, find investors( didn't understand fancy of coffee; understand his whole idea)
- focus on money-> failure
- In Startbucks, employees= partners-> share profits with partners.
- treat customers individually( one person= one cup, name on cup)
- failure experience:+ 2000: b/c move from employees to money
+ 2008: set plan, make Starbucks successful
=>

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- Howard Schultz has strong motivation to bring coffee to the US
-> established Starbuck
- There are some uncertainties of investors:
+ people won't pay extra for a cup of coffee
+ HS want to use his company to do good things -> this will lead to failure
- Their success:
+ valuing employees: partners, share profit, receive stocks, pay more to make their life better.
+ treating customers: handwrite their names, leave them customize their drinks
- Failure: HS give up his position
-> some problems: the company make as much money as they can
- Conclusion:
to be succeed like Starbuck: make the customer feel strong value, and act responsibly.

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Topic: What we can learn from Howard Schultz's Starbucks success
-Difficulties in finding investor while bringing Eu coffee-> Us
+people not understand why pay for fancy coffee
+ His "company to do good" direction but not for $$
- Persistence + Confident -> he make it
How? ->
+ focus on "partner" or employee, pay high salary, give them stock, keep them happy
+treat customer as an individual, hand written name,
---> bring company success
- another example why he was right, when he steps down as ceo and the company swift  the focus to profit--> com failed
- he as a ceo again help company do better again by focusing on what he value and believed in: Nurture nature and human

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one of 4 annual innovation: starbucks
founder: Howard Schultz, strong motivation to bring Europian coffee to the US
difficult in early times: investor, focus on money-> fail
share profits with partners
persistence and confidence
succeed as its value to customers
give up positions as CEO 1st time in 2000
=> make customers feel good and strong value.

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Starbucks
- found by Howard Schultz
2 main reasons cause collapse; people dont understand why they have to pay extra money for fancy cup, making money _> fail
- difficult in finding investors
- employees is equal to partners
- treat customers individually
2000: some problems
decided to give up his position
when he left  company has some problems

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A man who started Starbucks successfully:
- Howard Schultz bring Europe coffee to US
- have difficulties in finding sponsors:
+ why ppl fancy coffee?
+ using company to do good thing
- concentrate on making money>> fail
- treat customers equally

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Starbucks
Howard Schultz - strongly motivated to bring EU cafe to US
Difficulties in finding investors:
- ppl : not understand why pay extra for a fancy cup
- not using company to make profits
Valuing employees:
- their importance
- success is best when it share
- higher wage + stocks to partners
Give employees better life by paying means
Treat customers singlely
- hand writing cup

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PRESENTATION OF A SUCCESS STORY: STARBUCKS
* Howard Schultz *
- Strong motivation to bring European culture coffee to US
- difficulties in finding investors because:
+ why anyone pay extra for a fancy cup?
+ using company to do good things instead of making profits
- valuing employees:
+ show how important they are
+ "success is best when its share"
+ wage higher + give stocks for the "partners"
- pay employees more means give them better life which is hard to except for some ppl but he was consistent
- treat customers individually: hand writing cup, create their own recipes.
- when he leave the company there were major problems: ppl focused on making money so he comeback and maintain their principle till now (environmentally friendly)

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starbucks:
main story
how they succeeded
lessons that can lead to your success
2 reasons:
fancy cups are bought with doubts
using company to do good things
focus only on money---> fail
they valuing their partners( employees)
share profit with partners
Howard Schultz is persistent and confident about his ideas, treat costumers valuable
The failure: persistent CEO, 2000, problems caused by company----> moved to company where cares about employees.

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Starbucks
- strong motivation
-  short of money => needed a investor but it's difficult
- do good things
- focus only on money => fail
- show employees (partners) how important they are
- partners share the company's profit, higher wages
- individually customized coffee cups
- failure Starbucks had to face
- Schultz quit twice

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Starbucks
Founder: Howard Schultz
start small
motivation: bring euro coffee cult to us
investors hesitant
do good thing: value staffs & customers, share profit
face failure
Howard quit -> problems -> sales down, close -> come back -> plan -> save the comp.
make people feel good

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a success story
- Howard Schultz: strong motivation to bring European coffee to the US but it's difficult to find investor.
- do good things
- just focus on money --> failure

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- Starbucks has strong motivation but need money to fulfill their dream--> call for invest
1. Why investors didn't agree to help them?
- Fancy coffee: pp are not willing to pay a large amount of money
- Concentrate on the aids they can give the society: money is more important for those businessman
2. What led to the success of Starbucks?
- treat their employees as partner and share profits to them
- treat customers as individual (name on cups)
- Schultz's persistency when facing with disagreements
3.

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Tố Uyên
Success' StarBuck
- start with a small company
- with strong motivation to bring Eu coffee to US
- focus more money- fail
Traits make Starbuck becomes succeed:
- consider employee as partner, share profit with partner
- make bigger profit instead of pay less salary
- treat customer indiviually( 1 person, 1 card)

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Starbucks:
- founder: Howard Schultz -> strong motivation to bring the coffee culture of European countries to the US.
- quite difficult to find investors:
+ why anyone would pay extra for the fancy cup of coffee
+ using companies to do good things -> unusual for the main focus of businesses
- Value employees:
+ employes have the same equal as partners.
+

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Starbucks:
- founder: Howard Schultz: strong motivation to bring Eu coffee to US
- difficulties in the early times: investor
+ fancy coffee? -> may not get money back
+ do good thing -> not usual for business purposes
- people working at Starbucks: partners not employees, shared profit, pay more to them -> better life
-->disagreement -> still persistent
- Schultz left CEO position 2 times: crisis

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Howard wanted European coffee -> US
Investors didn't like him because he's nice, people don't like to pay more for coffee
He succeed because: Partners(employees) get paid more
Treated customers nicely
When hit quit job -> company bad
When he returned -> company good again

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-Starbucks started out small.
-Show talks about how Howard Schultz bring his company to success
-Howard was eagered to bring European coffee to US but had difficulty finding sponsorship
-Large Incs. do not invest in his business since they doubt its prospect of success and also Howard prefering goodwill over profit
-Employees at Starbucks are treated highly as partners who share the company's profit
-Young Howard insist on putting more attention to employees' welfare
Stabucks succeed as it truly, values its customer, prioritize their interest.
- However, the business got into trouble for straying away from its founder's ideal- which only sorted out when Howard returned and launched environmental campaigns to ease publicity.
->Lesson: build a firm sense of trust in your customer if you are merchandising.

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Starbucks
Howard Schultz have strong motivation
1)fancy coffee
2)to do good things

it was difficult to find investors 1) don't understand extra fancy coffee
2) only focus money

1.share profit with employees
2.persistence
3.treat customer individually