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Advertising may in fact lead to a downfall of the business should the business spend too much money on advertising instead of allocating the resources towards improving their product or service.

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The key to a successful business is not advertising. Advertising allows a company to gain recognititon and initial publicity among customers. This is useful to kick-start a business and for it to gain popularity. Though advertising is indeed beneficial because it helps to boost the business, it is not all-important compared to another factor like

Incomplete

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Even though advertising is essential in achieving a successful business, having sufficient experience is imperative because without it, advertising may not be effective enough to succeed.
// Even though advertising is essential in achieving a successful business, having competent group of staffs who have sufficient set of skills and experience in handling the different aspects of advertising such as administrative work is imperative because without them, advertising may fall short and in the end, become ineffective.

Ms Deepa: Sufficient experience of ???

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Although advertising reaches out to more potential customers, the natute of the product may not fulfill the needs of consumers that are highly educated nowadays thus does not necessarily attract the audience of advertising

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Advertising is key to a successful business as through advertising, businesses are able to reach out to a greater audience.

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The key to a successful business is not advertising as it is not the main factor that keeps the business going. Instead, the business entrepreuner himself has to be passionate about his work as it drives one to continue persevering on to attain success despite any hardships along the way.

Ms Deepa: Does Ameera do the comparison between advertising and passion? or does she deal with passion alone?

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Advestising is not the key to a sucessful business as there are other factors like passion that will help keep the business going. Advertising will only be a temporary solution to get the attention of the consumers.

Does Wan Sim compare the two factors or does she deal with it independently?

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Advertisement is the key to a successful business as there are many other businesses that might offer similar services, so advertisement is a way to outperform your opponents and attract more consumers and a larger audience.

Good Chee Chung!

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In a competitive socirty where every entreprenuer out there enters the business world with the motive of being able to sustain, advertising is an important factor to achieve this motive because it entices consumers to the business.

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Although advertisement allow the buisness to reach out to more people, if the product does not live up to the standard set by the public, the public will still not purchase the product.

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Advertising is the key to success in business since ultimately businesses are the producers and advertising is able to make them known to the consumers, which would then attract consumers to them.
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Advertising is not the key to a successful business because they might not be accurate as there are other mediums that highly educated consumers can use to find more credible information about a business

Ms Deepa: Why do you believe that businesses will portray themselves accurately in other mediums? is there a missing link?

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Advertising only helps to bring the initial publicity to a business, but to sustain it, the quality of products sold by the business matters.

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The key to a successful business is not advertising because advertising only allows a business to kickstart, instead it is the quality of the products that is the key to sustain a business, hence making it successful.
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The success of the business does not depend on advertisement. Though advertisements can effectively expose the business to the public. It does not guarantee the successfulness of the business as advertisements must be professionally crafted in order to reach out to the audience to use their services.

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Many people are constantly exposed to advertisements hence for firms to attract customers, advertisements are key

(90% of all marketers indicated that their social media efforts have generated more exposure for their businesses. (Social Media Examiner, 2015)

(More than half of marketers who've been using social media for at least two years report it helped them improve sales. (Social Media Examiner, 2015)
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Advertisement is the key to a successful business as people nowadays are very influenced by the outlook, appearance and popularity of goods or services hence advertisements of businesses would create the basic attractive impressions of their products and would be the reason that attracts consumers to purchase that product based on their impressions, increasing demand and hence improving businesses to an optimal level.

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even if the advertisement is very good, if the product is mediocre, the hype about the advertised product will just die down after a period of time. the company won't be able to prosper and be sustainable due to the decreasing interest and investment in the product.

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Advertising is the key to a successful

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Advertising is the key to a successful business as mostly the members of the public are exposed to advertising on the different platforms in their everyday lives such as social media or even hard copy.

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the key to a successful business is advertising because by advertising, it allows one to reach a wider scope of audience and thus there is a higher chance of attracting people to the business. since the main purpose to setting up a business is to attract customers to buy one's products, advertising helps achieve the aim of informing people of the presence of the business.

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Advertising is the key to a successful business because it allows the public / target audience  to get to know about the existence of the business creating potential profit so that the business can thrive .

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The key to a successful business is not advertising. Advertising allows a company to gain recognititon and initial publicity among customers. This is useful to kick-start a business and for it to gain popularity. Though advertising is indeed beneficial because it helps to boost the business, it is not all-important compared to another factor like

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No advertising is not the key to a successful business. One of the important things is having a CEO who is street smart and is able to decide which investments are worth and is able to plan carefully for the company's future.

Ms Deepa: Are you making the comparison or dealing with the 2 factors separately?

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Advertisement is widely available and any advertisements can appear almost anywhere; in the internet, on notice boards in the public, banners on buildings and many more. Hence through advertising, one is able to reach out to potential consumers almost anywhere, to keep the consumers informed of the goods being advertised, hence would increase the sales of the goods. Therefore, advertisement is a key factor in successful business
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Advertising is just a small part of what makes up a business and is therefore not the key to a successful business

TOO SIMPLE