# data[].attributes.body
A credible speaker focus's their attention towards the audience by looking into the camera, also uses hand gestures. The speaker does not make it awkward by staring the entire time. (Glancing away).

# data[].attributes.body
The speaker uses true statements and statistics to persuade the audience and provide knowledge.

# data[].attributes.body
A speakers appearance is very important for credibility.
. Facial expression
. Hygiene
. A lot of Tattoos can lower credibility

# data[].attributes.headline
Professor Stephen Hawking (dude in computer chair)

# data[].attributes.subject
Professor Stephen Hawking (dude in computer chair)

# data[].attributes.body
. Imagery
. Illustrative information
. Facts
. Sciency terminology
.Tier two vocabulary
(Dr. Mr. Professor. Scientist)

# data[].attributes.body
. No fallacy (falseness)
. Parallel
. Leegit
. Logical, relevent

# data[].attributes.body
.Tuxedo
.Khakis
.Button up shirt
.Dickie's pant's

# data[].attributes.body
.Loud voice & excitement
.Talking for a long period time
.Passion, emotion, . . . . . .Subjective information
.Confident