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White House responds to Jimmy Kimmel's health care monologue

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Shea Moisture is added to the list of bad ads.

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Another day, another brand under fire for an ad that many customers saw as tone-deaf.

Shea Moisture is fighting backlash on social media after the brand, a family-owned business with deep ties to the black community, launched a spot that opened with a black woman discussing the difficulties of dealing with her natural hair, but quickly transitioned to two white women -- a blonde and a redhead. One said she didn't "know what to do" with her hair and the other complained about dyeing it.

The intended message was, "Break free from hair hate," but loyal consumers found the juxtaposition was insensitive.

The company has apologized and said it's yanking the ad.

"We really f-ed this one up," Shea Moisture said in a Facebook post. "Please know that our intention was not -- and would never be -- to disrespect our community, and as such, we are pulling this piece immediately because it does not represent what we intended to communicate."

Richelieu Dennis, the company's founder and CEO, told CNNMoney that women of color continue to be the company's focus.

"Our job is to make sure that they understand that we're still here for them," Dennis said, noting that black women tend to have the "least amount of products in the marketplace for them."

Related: Pepsi and Kendall Jenner join the rogues' gallery of tone-deaf ads

Dennis, who came to the U.S. from Liberia for school but was unable to return home due to a civil war, partnered with his college roommate and his mother to launch Sundial in 1992.

The aim? To "address skin and hair care issues traditionally ignored by mass market companies," according to the company's website. Dennis drew "from deep traditions born out of his family's roots in Africa and passed down to him from his grandmother" to develop Sundial products.

But Sundial has recently looked to expand its customer base.

"There are other consumers that are also wanting natural products, and we're creating products for every hair type," Dennis said.

The company has also brought in another stakeholder -- Bain Capital obtained a minority position in 2015.

But an "overwhelming" amount of the capital brought in from that deal has gone to new products for women of color, Dennis said. The company has launched more than 30 products in the last 18 months for thick to curly natural hair.

The ad was part of a broader campaign that aims "to demonstrate the challenges that women have had and continue to have with the societal norms of beauty," he said. It was developed in partnership with digital ad firm VaynerMedia, according to Dennis.

The agency did not immediately reply to a request for comment.

Shea Moisture isn't the first company to get slammed for an ad campaign on social media in recent weeks.

Pepsi was forced to pull a commercial featuring Kendall Jenner after it was accused of using the Black Lives Matter movement to sell soda.

CNNMoney (New York) First published April 24, 2017: 8:49 PM ET

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Shea Moisture pulls an ad after getting hammered on social media

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Shea Moisture is fighting backlash on social media after the brand, a family-owned business with deep ties to the black community, launched a spot that opened with a black woman discussing the difficulties of dealing with her natural hair, but quickly transitioned to two white women -- a blonde and a redhead.

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College student killed at track field event

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Trump slaps first tariffs on Canadian lumber

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LIVE: Ivanka attends women's conference

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Ethan Roser Dies at 19 After Being Struck by Hammer During Track and Field Event

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Avery Antill - Police find 3 people shot to death inside home in Savannah

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Avery Antill - Police find 3 people shot to death inside home in Savannah

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A Wisconsin woman said she suffered second-degree burns on her arm after her Fitbit tracker exploded.

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The world wide trailer for the game will be dropped on Wednesday April 26th during a livestream at 10am PST revealing exactly what the next year of Call of Duty will look like.

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The official announcement on April 21st to confirm Call of Duty WWII sent the internet into a frenzy.
After three years of advanced movement games, the CoD series is heading back to its roots by creating a World War II shooter.

The information regarding CoD:WWII had already been leaked across the internet for over a month, but the confirmation was the news that everyone needed in order to look forward until the expected release in November 2017.
Read More:
The world wide trailer for the game will be dropped on Wednesday April 26th during a livestream at 10am PST (1pm EST, 6pm BST, 4am AEST), revealing exactly what the next year of Call of Duty will look like.

So should everyone be worried that developers Sledgehammer will fill the game with gimmicks and jetpacks? According to a number of videos released by the company after the announcement, the game will be as authentic as it gets.

Michael Condrey, the chief operating and development officer for Sledgehammer, released a video on Twitter to explain the team had been researching WWII for over 2 years. Alleviating fears we'd see a Battlefield 1 type of game where imagination meets reality.

pic.twitter.com/vS4NiIgRKh
- Sledgehammer Games (@SHGames) April 21, 2017

Those claims have also been backed up by a leaked game description and screenshots found of the game on the Call of Duty WWII website. ( Warning: Some low resolution images)
Read More: CWL GPL Group Red Final Placements/Results

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Sledgehammer Are Promising An Authentic World War II Shooter | Esports News & Videos | Dexerto

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The official announcement on April 21st to confirm Call of Duty WWII sent the internet into a frenzy. After three years of advanced movement games, the CoD series is heading back to its roots by creating a World War II shooter.

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US tells North Korea to cease 'destabilizing actions and rhetoric'

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international relations and national security

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US tells North Korea to cease 'destabilizing actions and rhetoric' | CNN Politics

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With tensions rising between the US and North Korea, the Pentagon on Sunday called for the isolated communist nation to avoid destabilizing the situation further.

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An Arkansas Volunteer firefighter comes to the rescue after a little girl falls out of the back of a bus.

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hugeiceburg towers over candida town

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College student killed at track and field event

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New Orleans to take down Confederate statues

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Popular actress Erin Moran, a mainstay on TV from the late '60s to the mid-'80s and best known for her kid-sister role in the sitcom "Happy Days," has died. She was 56.

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NFL schedule is released. Chiefs play opening night in New England on Thursday. followed by a league leading 6 prime time games

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College student killed at track and field event

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Jimmy Choo (the company) is now on sale

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NASA: Nearby ocean worlds could be best fit for life beyond earth.

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Frito-Lay is recalling two jalapeño-flavored potato chip products over fears of Salmonella contamination.

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Sean Hannity Accused of Sexually Harassing Fox News Contributor

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Mr. Kohl- Congress will try to avoid this little thing called a government shutdown. The federal government’s bank account officially dries up this weekend. And getting lawmakers to agree on a budget won’t be easy. 

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Mr. Kohl- Congress will try to avoid this little thing called a government shutdown. The federal government’s bank account officially dries up this weekend. And getting lawmakers to agree on a budget won’t be easy. 

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Congress returns Tuesday from its spring recess, facing yet another down-to-the-wire spate of deal making - and a White House anxious to claim its first major legislative win.

On Friday night, the funding measure lawmakers approved last year to keep the federal government running will expire. The timing leaves members of the House and Senate just four days to reach a new agreement to fund the government, or risk a partial shutdown of federal agencies on Saturday - the 100th day of Donald Trump's presidency.

Ever aware of the consequences, House Speaker Paul Ryan says passing a spending bill is his primary goal this week - even as the White House is urging the GOP to resuscitate last month's failed attempt to repeal and replace the Affordable Care Act and the president is making a fresh push on a tax overhaul.

"Wherever we land will be a product the president can and will support," said Ryan of the spending bill during a Saturday afternoon conference call with Republican lawmakers, according to a GOP aide.
Border Wall Funding Fight
A viable spending deal will require both Democratic support and President Trump's ultimate approval, setting a potential political landmine. The White House is signaling that it wants the bill to include new funding to build President Trump's proposed wall on the U.S.-Mexico border - though it's becoming less clear how far they are willing to push the issue.

Department of Homeland Security Secretary John Kelly says Trump "will be insistent."

"I think it goes without saying that the president has been pretty straightforward about his desire and the need for a border wall, so I would suspect that he'll do the right thing for sure, but I would suspect that he'll be insistent for funding," Kelly said in an interview Sunday on CNN's State of the Union.

White House chief of staff Reince Priebus echoed that sentiment, appearing Sunday on NBC's Meet the Press. Preibus said he believes the spending bill will include "something satisfactory" regarding the funding for the border wall. He left some wiggle room for funds to be provided for border security instead of specifically for a wall.

Priebus also declined to say that Trump would veto a bill that didn't include wall funding.

Democrats have for weeks warned against such "poison pill" additions to the spending bill and say they will not support allocating money for Trump's pet project. Senate Democratic leader Chuck Schumer basically told the president to butt out on Sunday.

"We'd ask him to let us do our work, not throw in some last-minute poison pills that could undo it and we could get this done," Schumer told reporters.
GOP Revives Health Care Push
Meanwhile, Ryan says he's encouraged by the GOP's efforts toward writing a new healthcare bill - one aimed at bridging the gaps between centrist Republicans and hardline conservative members of the House Freedom Caucus.

The White House pushed for a vote this week to allow Republicans to move ahead with a tax overhaul and other priorities. But Ryan - having learned the lesson of last month's failed attempt - told Republican lawmakers on Saturday's conference call there will be a vote on a new health care bill only when enough support exists to pass it.

President Trump is driving a hard bargain in trying to force Democrats to the negotiating table. Posting on Twitter Sunday, he appeared to renew his threat to withhold payments owed to health insurance companies under the Affordable Care Act. Such a move would force it to collapse.

ObamaCare is in serious trouble. The Dems need big money to keep it going - otherwise it dies far sooner than anyone would have thought.
- Donald J. Trump (@realDonaldTrump) April 23, 2017

But Trump also said in recent days that it didn't much matter whether another health care vote took place before or after his first 100 days were up. "No particular rush. But we'll see what happens," Trump told reporters last week.
Adding A Tax Overhaul To The Agenda
Add to the already packed and complicated congressional agenda this - overhauling the country's tax code.

Congress is taking steps to get the ball rolling on tax legislation. The chief tax-writing committee in the House is set to hold hearings this week on the Republicans' import tax proposal known as the "border adjustment tax."

President Trump says he'll make a "big" tax announcement on Wednesday.

Big TAX REFORM AND TAX REDUCTION will be announced next Wednesday.
- Donald J. Trump (@realDonaldTrump) April 22, 2017

Trump told The Associated Press his plan will cut taxes for both individuals and businesses, but it's expected to be more of a broad outline than a specific plan.

As for the timeline, the administration now says it aims to overhaul the country's tax code by late 2017. Treasury Secretary Steven Mnuchin initially set a goal of getting tax reform passed by August. That deadline has slipped on account of the delay caused by the GOP's failed health care bill.

Democrats, on the other hand, say tax reform won't move forward without the president first making his tax returns public - to make clear how he might benefit from the proposed legislation.

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Congress Focused On Averting Government Shutdown, But Trump Wants More

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Congress returns Tuesday from its spring recess, facing yet another down-to-the-wire spate of deal making - and a White House anxious to claim its first major legislative win. On Friday night, the funding measure lawmakers approved last year to keep the federal government running will expire.