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1. The bright gold and silver colour makes the brand feel grand.
2. The large board makes the brand feel big in the market.
3. The font size is uniform which shows stability.

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The 'Prada' words should be bigger in size to capture more attention.

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2 things that make the design successful

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2 things that make the design successful

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1. The letters are all the same height which gives the design a feeling of stability and balance.
2. As it is gold in colour, it makes the design feel exclusive and posh.

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How and why the object caught my attention

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How and why the object caught my attention

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The object is very bright in colour and gold and silver are used to give it a luxurious feel.

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Prada is a well-known brand and is iconic, thus I wanted to analyse the logo.

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It is very unique to see such a large object in a shopping mall. It caught my eye.

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2 things that make the design successful

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2 things that make the design successful

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1. The size of the design is very large which attracts attention.
2. The design is placed in the middle of the walkway. This makes it successful in catching people's eyes.

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The company landmark should be more obvious so that people will know where the shoe is from. In this case it is from Dr. Martens

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1. The colour is very vibrant, which attracts attention.
2. The shoe is very large in size, which makes it attractive
3.  The placement of the object is very odd.

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How and why the object caught my attention

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How and why the object caught my attention

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The object is yellow in colour, which is very bright and stands out. Also, the object is in the middle of the walkway which makes it eye-catching. It is a rare sight because it is large in size, and is often not seen in shopping malls.

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As the object does not resemble a candle, this may confuse people.

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2 things that made the design successful

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2 things that made the design successful

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1. The candle is very eye-catching due to its colour, thus it attracts people to take a look at the candle. When they realise that the candle is actually the earth, it will further peak their interest.
2. The candle looks aesthetically pleasing encouraging people to purchase it.

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1. The colour is a very striking colour and the colour combination is very dreamy, which peaked my interest in the object.
2. The shape of the candle is a cube, and the fact that it is earth makes it interesting because normally the earth is a round sphere.
3. The design of the candle also resembles a galaxy, which is very pretty.

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When I first saw this, I thought that this was a paper weight. However, after observing the product for a longer time, I realised that it was a candle. This candle was made very well.

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How and why the object caught my attention

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How and why the object caught my attention

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The object is in the shape of a cube, but is actually the earth. The earth is normally round in shape, but in this case is a cube. The object is actually a candle design, which I thought was very interesting.

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The handle could be put at the top instead of sideways, so that people can clearly see that the whole structure is actually a suitcase. Also, it would be to make sure that the structure will not topple easily.

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2 things that made the design successful

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2 things that made the design successful

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1. The handles sticking out at the side draws attention so it attracts people to look at it, which is the purpose of the advertisement board.
2. The luggage part of the suitcase, which is the middle of the board is used to display the information. Thus not only is the structure interesting-looking, it also displays information.

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1. The advertisement board has bright colours on it, making it visually attractive.
2. The advertisement board is very large in size, which is useful to attract people to look at it.
3. To make the structure stable and at equilibrium, a base is used to support the side part, so that the structure will not tilt to one side.

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At first, I did not realise that the advertisement board was a suitcase. I just thought that the object was very unique with things sticking out. After looking at it for a few seconds, I realised what it was.

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How and why the object caught my attention

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How and why the object caught my attention

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The object looks like a suitcase, which is a unique design. There is a handle and a strap attached to the side of the advertisement board. It is not something common that I would see in my everyday life. Thus, I found this design to be special.

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The top surface of the bow could be straight and flat. This is to make the seat more stable, as can be seen from the sketch beside.

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2 things that made the design successful

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2 things that made the design successful

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1. This product can be part of the mall decoration and make the mall look pretty, but it can also be used for people to sit and rest. In this case, I feel that the product has many uses out of it.
2. The design is placed in a tourist area, which draws a lot of attention. Thus, tourists who come to this area will be mesmerised by this structure. They will be curious as to what the structure is used for, which makes it successful.

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1. I've noticed that the bench has a chevron pattern, which is quite eye-catching.
2. Instead of having chair legs, the corners of the bows act as the supports of the structure, which makes the design stable.
3. The colours of the bow make it look very eye-catching. It is purple and white in colour, which are very contrasting colours. Thus, it captures attention.

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At first, I thought that this was merely a sculpture just for decoration. However, I realised that this is not just a sculpture, but it is a bench. People can sit on the bow to relax after shopping.

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How and why the object caught my attention

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How and why the object caught my attention

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The object's shape is very unique. The shape is unlike normal benches that we see in our everyday life. It is shaped like a bow and has a chevron pattern, which caught my eye. The contrasting purple and white makes the chair even more eye-catching.