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Tesco use this technique by purposely putting bakeries at the back to draw attention to customers by the warming fresh baking smell that flows round all the aisles. This allows customers to follow the fresh smell around the whole shop so they have to look down all the aisles before getting to the bakery which means they are more encourages to look at all the products therefore more likely to spend more money which means more profit for Tesco.

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Topshop segment their products by season so that when its comes to winter and customers are looking for warmer clothing like hats scarves and coats customers can find exactly what they are looking for which means Topshop will have more sales. Also by selling certain products in certain seasons the clothing will have a better chance of sale as it will be more in demand.

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Topshop segment their products by promotion so it makes it clearer to customers which are the best deals for example all the sale clothing is on rails in the entrance so as soon as customers come into he store Topshop are already offering sales which encourages customers to purchase products. When their is promotions like buy" 1 pair of jeans and get the second half price". Topshop will make it clear of this specific promotion buy having big signs explaining their promotion which draws attention and catches customers eyes.

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Topshop segment their products by event so when customers are looking for a specially themed outfit for an event it is easier for them. For example Topshop sell festival themed clothing during the summer season for when events like Leeds fest, Glastonbury and cream fields take place. This allows Topshop to have more  sales as they are selling products which are exactly what customers are looking for therefore better meeting the wants and needs of a customer.

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Topshop segment their products by
-event
-promotion
-season

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Topshop us this technique to sell less expensive products near the till in the hope that customers will impulse buy them e.g. sweets.

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Topshop have sales racks with all of the leftover products from the previous season hanging from it. They have big bright tags highlighting the discounted prices on these products to entire customers.

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Topshop use blocking to create themes in their shop and to make it look more appealing to customers to draw them in. It also  make individual products stand out more if they are presented using this technique and customers will be influenced to buy products that would not necessarily stand out to them otherwise.

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Tesco have the best deals on the corner of their aisles leading onto the power aisle. They draw the customers attention to these by using big brightly coloured signs with the offer that is on. This draws customers in to look at what other deals are available in that aisle.

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Tesco use this in order to create a feeling of individual shops within the store in each of the sections, for example the fish monger section is designed to look like an actual fish mongers. This creates the idea that Tesco take time in creating the store layout which makes the products seem more exclusive as they aren't all bundled together.

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Tesco use vertical displays of popular products as it puts them more easily in a customers line of sight. On the other hand they use horizontal display for less popular products. This benefits Tesco as the more a product stands out the more likely it is to catch  customers attention therefore they are more likely to purchase products.

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Tesco use stock facings to make their products more appealing to customers in order for them to catch their attention. By making the shelves look fuller and neater it encourages customers to buy them as the stock looks more appealing rather than the shelves locking empty and dull which can be off-putting to customers.

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Tesco would put big brands and best sellers at eye level to entice customer shoppers, they would also put children's products on lower shelves at their eye level so they will see these products and pester their parents to buy the products.