# data[].attributes.headline
Please look at this blog below on best Instagram accounts on houseplants. 

# data[].attributes.subject
Please look at this blog below on best Instagram accounts on houseplants. 

# data[].attributes.headline
Choose one Instagram account that captures your interest. Select three of their authentic posts - just dive in there and look at three real posts.

# data[].attributes.subject
Choose one Instagram account that captures your interest. Select three of their authentic posts - just dive in there and look at three real posts.

# data[].attributes.body
Don't spend too long looking for the "perfect" captions. Let's look at authentic examples as they are.

# data[].attributes.headline
Ask yourself: Who is their target audience? What is the purpose of their account? What is the purpose of this individual post?

# data[].attributes.subject
Ask yourself: Who is their target audience? What is the purpose of their account? What is the purpose of this individual post?

# data[].attributes.headline
Ask yourself: What lexico-grammatical features do you observe?

# data[].attributes.subject
Ask yourself: What lexico-grammatical features do you observe?

# data[].attributes.headline
Lexical fields? Formal, informal? Adjectives? Nominilization? Grammatical features (tenses used, questions, imperatives? personal pronouns?)

# data[].attributes.subject
Lexical fields? Formal, informal? Adjectives? Nominilization? Grammatical features (tenses used, questions, imperatives? personal pronouns?)

# data[].attributes.headline
What about rhetorical devices: repetition, alliteration, narrative/storytelling, figurative language (idioms, hyperbole, personification, metaphor/simile, profanity) 

# data[].attributes.subject
What about rhetorical devices: repetition, alliteration, narrative/storytelling, figurative language (idioms, hyperbole, personification, metaphor/simile, profanity) 

# data[].attributes.headline
Post your observations, with links to the Instagram caption, under your team column. Look at your colleagues' observations and posts and make comments.

# data[].attributes.subject
Post your observations, with links to the Instagram caption, under your team column. Look at your colleagues' observations and posts and make comments.

# data[].attributes.headline
You can use the Approaching Texts Grid (I think I gave you a hardcopy on the first day of class) to help guide you (I've also posted it in the second column on the right). You can also keep your eye out for rhetorical devices (see column  3 on the right).

# data[].attributes.subject
You can use the Approaching Texts Grid (I think I gave you a hardcopy on the first day of class) to help guide you (I've also posted it in the second column on the right). You can also keep your eye out for rhetorical devices (see column  3 on the right).

# data[].attributes.attachment_link.readable_text
A house truly isn't a home without some greenery sprinkled here and there. Houseplants completely liven up a space by bringing a touch of the great outdoors into the cozy indoors. Plants also have the ability to emphasize your interior tastes, no matter the decor style. Boho and eclectic homes can amp up the eclectic vibe with fern fronds, minimalist spaces can benefit from a snake plant or rubber tree to enliven a corner, and southwestern houses and desert dwellers can use cacti to carry out the feeling of their surroundings indoors.

Below, we've rounded up the 15 best houseplant Instagrams. From succulents to shrubs, these accounts know how to style their homes with the best plants. Whether you aspire to have a mini jungle in your space or are just looking for one or two leafy friends, you'll gain plenty of inspiration.

# data[].attributes.attachment_link.title
Leaf Through the 15 Best Instagram Accounts for Houseplants

# data[].attributes.attachment_link.description
A house truly isn't a home without some greenery sprinkled here and there. Houseplants completely liven up a space by bringing a touch of the great outdoors into the cozy indoors. Plants also have the ability to emphasize your interior tastes, no matter the decor style.

# data[].attributes.headline
You can use this checklist to help you see which lexico-grammatical features to observe:

# data[].attributes.subject
You can use this checklist to help you see which lexico-grammatical features to observe:

# data[].attributes.body
Check this list of possible rhetorical devices you might find in your posts.

# data[].attributes.attachment_link.title
Examples of Rhetorical Devices: 25 Techniques to Recognize

# data[].attributes.attachment_link.description
Browsing rhetorical devices examples can help you learn different ways to embolden your writing. Uncover what they look like and their impact with our list.

# data[].attributes.body
last post: rhetorical question, lexis implies strong personal relationship
post from April 12th: alliteration with [d] and [t]
post from march 21st: use of a phrase (hanging in there) and shortening (how bout u?) to convey spoken, informal language and imply familiarity

The goal seems to be to create a sense of "knowing" each other, a kind of community and friendship through the use of lexis commonly found in spoken language and in contexts of personal relationship. The target audience are probably people who may not have a big group of friends, rather introverted and "indoorsy" kind of people.

# data[].attributes.body
1) Who is their target audience? What is the purpose of their account?
I think their target audience are people with their own flats, most likely in the city, that are longing to create their own natural place in their apartment as they can just "dream" about it in urban environments.

Purpose of individual posts?
When scrolling through their posts, something that immediately caught my attention is the reoccurrance of the word "obsessed". Most of their captions consist of a question or a statement with this word. Other words that come up quite often are "dream" and "cozy" (e.g. post from March 22 2020) which lead to the conclusion that they are aiming at creative and artistic people that want to let out their creativity at home with the help of plants. Those will nurture the inhabitants' dreams and creativity in return.

# data[].attributes.body
Audience: Cactus and succulent lovers (mentioned in bio)
Purpose: entertain and unite people who are interested in succulents

Posts:
1) Summer is just around the corner! And what better gift for our succulents than a good sunbath?
metaphor/proverb: "Summer is just around the corner"
Rhetorical question: "what better gift...?"
Synthetic personalization through inclusive we: "our succulents"

2) A little baby prop for your daily dose of sweetness 😍⁠
Tag a friend to brighten their day too!⁠
Personalization of succulent: "baby prop"
Alliteration: "daily dose"
Imperative/involving the audience: "Tag a friend"
Metaphor: "to brighten their day"

3) Beautiful, isn't it?⁠
But...Do you know what would be better than a Sedum in a bunny pot? A super cute bunny succulent in a bunny pot!🐰😍⁠
⁠Visit the link in the description for more
Rhethorical questions: "Isn't it?", "Do you know what would be better...?"
Synthetic personalization through directly addressing audience: "Do you know...?"
Hyperbole: "super cute"

# data[].attributes.body
(examples taken from the pictures posted in the forum)

Target audience: hard to identify, possibly fellow plant lovers as she asks people plant related questions; uses a very familiar and rather informal lexis; according to the article we read it is millenials and gen z

Purpose: Entertainment, showing off plants (the background is usually blurred out with focus on the plants), communicating with fellow plant-lovers

Lexical field: rather informal, no jargon or botanical speech (some user stretching out the word loooove);  Imperative by asking followers to swipe (possibly for more pictures)

Rethorical Devices: Personifies plants ("they invite you to spell them"); personification by audience ("she is a beauty" when talking about plant); rehtorical question ("have i told you lately that i love you" the plant won't answer, it is a plant.); elipsis ("anyone know?" leaving out other important parts of sentence)

# data[].attributes.body
Latest post:

"Can't go wrong with a Fiddle in the middle"
6th post:
"In love with the Spotted Orchid 😍"
9th post:
"We love a good frame situation (bonus points for gallery walls) 👏"
Target audience: She does not specify, but assumably plant lovers, would not make much sense if the audience were non-plant-lovers
Purpose: To entertain, to advertise plants and urban gardening  (has a shop too), to grow (haha, like plants) a community
Rethorical devices:
- simple present tense
- a rhyme to appear funny,
- inclusive "we"
- personification of the plant: to be in love with one

# data[].attributes.body
Second latest post:
"Dining with your best buddies🌿🌵🌱"
Personification, plants as friends

Third latest post:
"Monday Muse"
Alliteration

5th latest post:
"Practical? Depends on how often you plan on going upstairs. Adorable? Definitely!"
Rhetorical question, people know the answer to 'adorable'.
Also parallelism, very common way of creating an assessment.

Through a common and friendly lexical field, these posts seem to target plant enthusiasts and people who want to reinforce their plant-loving attitude. It seems to be a huge family of people who share this one common hobby: plants.

# data[].attributes.body
2) Lexico-grammatical features
- Informal language
- direct addressing of 'you' to address the audience
- captions are often rhetorical questions or yes/no questions
- just short statements as captions that do not even build up a full sentence
- 'loaded' words used in captions: cozy, dream, obsessed, in love, etc.

# data[].attributes.body
Audience: plant and cats lovers (the cat was my motivation to choose this account)
purpose: educate about plants

Post 1:
Growing some veggies 🥬🍓
Finally it's the season! I'm so happy I received these @elho.world growing pots. I've planted some strawberry plants in the round grow planters, can't wait to eat them 😋 the big planter is a movable garden, which I really like! In a few weeks we can eat some lettuce and spinach 💚

it's advertising a shop where you can buy plants. the language is quite informal, but other than that I can't really make any lexical or textual features out because it is so short

Post 2:
Happy caturday!! 💚 I'm joining again with this collage for the hashtag #discovertheplantcommunity. This idea came from @urbanjungling to discover more pretty plant accounts. Time for a new collage, do you like it? 😻
it's a question, so synthetic personalization;

Post 3: I'm totally in the mood for propagation today! 🙌🏼 Christmas tree out, jars & cuttings instead. This begonia cutting is now in water for 2 months and check these roots 🤩 (my aunt gave me this cutting, that's even more fun)

it's informal language, but informative.

# data[].attributes.body
3) Rhetorical Devices
- metaphor: 'bohemian jungle corridor' (post from 6 days ago)
- Allusions and Intertextuality: 'DIY plant & aquarium wall' (post from April 8 2020)
- Allusion and Intertextuality: "I saw that my life was a vvast glowing empty page [..]" (post from March 29 2020)

# data[].attributes.body
Audience: (apparently) Millenials and Gen Z audience, photographers, people searching for inspiration
Purpose: entertainment, showcasing their photography skills and plants, revenue?

Post 1: ‚monstera monday‘
- alliteration

Post 2:  ‚slowly surely‘
- alliteration

Post 3: ‚succulent sunday‘
- alliteration

It is hard to analyse this instagram account‘s post since there are only 1-3 words in each caption 🤷🏻‍♂️

# data[].attributes.body
Post: Looove this combination
Audience: other users, the user who posted the Picture
Purpose: express emotion, encourage the poster
Lexis: slang (Looove) could be "Jargon" as well
Spelling: the word Looove is incorrectly written, which could be onomatopoeia (stretching the o in order to express hightend emotions)
other than that there isn't much to analyze as it is such a short post

# data[].attributes.body
- heavy use of emojis
- Imperative "Tag someome who'd love this too!" for commercial purposes (post from April 11, 2020)
- question for the audience "What dreams are made of. Do you agree?" to seek dialogue (post from April 1, 2020)
- Repetition of phrases and very emotive language "obsessed with", "forever in love with", "in love with", "garden goals", "kitchen goals" etc.
- heavy use of adjectives for descriptions "gorgeous cozy bedroom" (March 7, 2020)

# data[].attributes.body
Audience: houseplant enthusiasts (as mentioned in their bio)
Purpose: showing different kinds of house plants, entertaining

directly addressing audience (you)
informal language

personification: Quarantine friends! (post from April 8,2020)
metaphor: #philodendronmicans on her throne (post from 5 days ago)
emojis instead of words: let the (sun emoji) in (post from 6 days ago)
Imperative: Stay inside (post from April 13, 2020)

# data[].attributes.body
Audience:

- not clearly addressed

- probably Millennials and Gen Z audience

- For those looking for a sensitive approach to houseplant care (mentioned in bio)

Purpose:

- tips and tricks how to care for your house plants

- sharing insider knowledge about rare or trending plants

Language:

- containing specific botanical terms (e.g. latin names of plants)

- vivid language

- heavy use of hashtags

Rethorical Devices:

- Metaphors

- repetition

- personification of plants

- intertextuality

- Anaphors

# data[].attributes.body
Calla Lily (16th April): synthetic personification - "you"
second part reads like a "recipe ": "water it", "place it"

# data[].attributes.body
Target Audience: Plant enthusiasts.
Purpose: To share calming plant images with brief descriptions.
Lexical fields: Informal (cause instead of because), Use of emojis, Questions to create a diaolog with the followers.
Understatement: "Happy Friday. I have nothing insightful or important to say. I just want you to enjoy this colour"

# data[].attributes.body
audience: other users, millenials, Gen Z audience, fans of interior design (he is an interior designer) as well as plant lovers, people who have read his book.
Purpose: show a personal side of his life, express emotions, showing his art: interior design, advertise his newest products

Post 1: "I miss the warmth of this place. I hope you have a little warmth in yours"
Lexis: informal, motif of wamrth: metaphor, emotive lexis, parallelism,personal address of his audience

Post 2: "Wild at home. That's it. Thank you!"
ellipsis: sentence fragement, similar to spoken language

Post 3: Wild Exteriors? Yeah, that's a thing! And in Barcelona it's a BIG thing!"
similar to spoken language, informal, rhetorical question, BIG in caps: emphasis

His posts are all very similar and mostly he tries to post something personal or things that have touched him in a way. When he advertises his book for example his texts are much longer compared to when he only posts a picture of something personal - I found that interesting.

# data[].attributes.body
target audience: people interested in interior design and plants – it’s more about decorating than how to take care of plants

purpose: to give ideas for interior design with a focus on plants

lexico-grammatical features:
informal, literal language; some slang; usually either full sentences or just emojis

14/01
“A room for living.” (play on words – it's a picture of a  living room)

13/04
alliteration: “minimalist, maximalist."
advertisement for his own book: "The beauty of Joel Bernstein’s home as seen in Wild Interiors." slang: "That large nest fern tho.”

6 days ago
narrative/storytelling; interaction with audience: “This was a plant throne I created that would have been perfect for a time like now. I hope you’ve created your own at home.”

# data[].attributes.body
Audience: everyone who is interested in house plants, but since this topic is very poplar among Millennials and Gen Z, they are the main audience; But also everyone who wants to decorate his home – Hilton Carter is a plant and interior stylist (he uses Instagram to promote himself)

Purpose: to interest people in his work and probably get hired, to show his work to the world, but also to unite plant lovers

1) "There's light at the end of every tunnel. Like your plant, keep leaning towards the light."
picture of a "tunnel" made of trees, uses a popular saying in different context, personifies plants, like at the same level of people, we are to act like them, light is used with different connotations (word play)

2) "Warm vibes on a snowy morning"
Ellipsis, antiphrasis: warm and snowy, idea that pants make homes "warmer" as in cozier

3) "My version of Disney Land"
Disney Land described as "a beautiful place full of magic" – a room full of plants is ascribed this attributes -> compared to Disney Land

# data[].attributes.body
Target audience is not specified, but i suppose people who like plants
The purpose is to advertise/sell the plants and other items
Post 1:

Blooming plants make inside feel like spring, too

Referring to the current situation as we all should stay at home . Manipulating the reader to buy a plant to feel spring by using simile, Formal, Present simple

Post 2:

Can´t go wrong with a fiddle in the middle

Informal, Alliteration, Present simple

Post 3:

This plant´s corner got it all, from hanging plants to plant stands and shelves.

Formal, Enumeratio, Present simple