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As opposed to McDonald's order number approach, Starbucks asks each customer for their name.

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Starbucks is more than just a coffee joint..

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Starbucks is more than just a coffee joint..

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It's where people go and study, read, hang out, or work.

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The fast food chain should stick to what they know and leave the coffee to the experts.

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Their 'thing' is good-tasting, quality coffee, of course they would bring in the BIG money!

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Their 'thing' is good-tasting, quality coffee, of course they would bring in the BIG money!

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Starbucks brought in $6.3 Billion in revenue in 2018

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Starbucks Reports Q4 and Full Year Fiscal 2018 Results

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Q4 Consolidated Net Revenues Up 11% to Record $6.3 Billion Q4 Comparable Store Sales Up 3% Globally Driven by 4% Growth in the U.S. China Comparable Store Sales Up 1% in Q4, Improved from -2% Reported in Q3 GAAP EPS of $0.56; Non-GAAP EPS of $0.62, Up 13% Year-Over-Year Active Starbucks Rewards TM Membership in the U.S.

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Not bad for a burger spot, but not as good as Starbucks $6.8 billion...

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Not bad for a burger spot, but not as good as Starbucks $6.8 billion...

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McDonald's had $5.14 billion in revenue in 2018

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McDonald's on Monday reported better-than-expected first-quarter earnings, as menu price increases fueled higher check averages in the U.S.

Although McDonald's has been luring customers with a number of value deals, the larger tickets prove diners aren't just looking for cheap eats.

Global same-store sales were also strong, rising 5.5 percent and topping estimates of 3.7 percent, as the number of customers coming through the door rose 0.8 percent.

Shares of the burger giant jumped more than 5 percent Monday, on pace for its best day in over a year.

"We continued to build upon the broad-based momentum of our business, marking 11 consecutive quarters of positive comparable sales and our fifth consecutive quarter of positive guest counts," CEO Steve Easterbrook said in a statement. "More customers are recognising that we are becoming a better McDonald's."

Here's how the company performed:

Earnings: $1.79 per share, adjusted, vs. $1.67 per share expected in a Thomson Reuters survey of analysts

Revenue: $5.14 billion vs. $4.98 billion expected by Thomson Reuters

Same-store sales: 2.9 percent increase in the U.S., in line with estimates from StreetAccount

McDonald's has been deeply discounting its menu in the last few quarters, offering soft drinks for $1, McCafe beverages for $2 and a McPick 2 promotion, which allows customers to a mix-and-match two items for $5. In addition, it launched a new dollar menu at the beginning of the year, which contains a number of items for $1, $2 and $3 each.

Same-store sales in the U.S. grew 2.9 percent, in line with StreetAccount expectations.

Sales in the quarter were bolstered by customers opting for McDonald's premium products, its pricier Signature Recipe Burgers, and an increase in the number of items ordered at one time, particularly from its Dollar Menu, Chief Financial Officer Kevin Ozan said during the company's earnings call Monday.

In fact, people who use the $1 $2 $3 Dollar Menu purchased more items than people who do not order from it, he said.

A number of franchisees raised red flags last quarter, saying they expected the Dollar Menu and other promotions to drive checks lower and reduce their ability to control menu prices.

However, those worries were "overblown," Morningstar analyst R.J. Hottovy said on CNBC's " Squawk Box" on Monday.

"A lot of the other things they've been doing like delivery, mobile order and some of the other product innovations are really connecting," he said.

Hottovy expects growth to continue, but McDonald's will face more challenging comparisons as the year progresses.

McDonald's is lapping tougher comparisons this quarter and that will continue throughout 2018.

Neil Saunders, managing director of GlobalData Retail, said the company will need to continue to offer new promotions and menu items to keep consumers interested.

"Diners now see the value options as a permanent fixture and are no longer as excited or stimulated by them. Indeed, some diners initially attracted by the deals are visiting far less often. This is also one of the reasons why cannibalization between McPick 2 and the main menu has dropped back slightly," Saunders said, citing research that his firm has done.

International sales were strong, particularly in the U.K. and Germany. Many of these locations already have kiosks, mobile ordering and delivery, initiatives that McDonald's is rolling out in the U.S., and are performing well, Hottovy said.

"It sets the stage for a pretty nice comp tailwind for the rest of the year," he said.

It's been more than a year since the company's executives touted several big changes that the chain would be making to win back the more than 500 million visits it lost since 2012. This included innovating its menu, renovating its stores, offering mobile and kiosk ordering and partnering with UberEats to test delivery.

In the last quarter, Chief Financial Officer Kevin Ozan said the company planned to invest $2.4 billion of capital in 2018 toward its store renovations, which feature a modern design, kiosks and table service. Ozan said McDonald's planned to open 1,000 new stores and bring its total number of renovated restaurants to 4,000.

"This quarter once again demonstrated the global strength of the McDonald's brand and the momentum the brand is enjoying," Peter Saleh, analyst at BTIG, wrote in a research note Monday. "We believe McDonald's investment in [its new restaurant design], coupled with its new value platform and food quality initiatives will help the concept recover its 500 million lost transactions, recapturing nearly $2.7 billion in lost sales."

In the quarter ended March 31, the company said net income rose to $1.38 billion, or $1.72 per share, up from $1.21 billion, or $1.47 per share, a year earlier.

Excluding items, the company earned $1.79 per share, better than the $1.67 per share analysts in a Thomson Reuters survey had expected.

The company's revenue fell 9 percent to $5.14 billion, compared with the $5.67 billion last year. Wall Street had expected revenue to be $4.98 billion, according to Thomson Reuters estimates.

McDonald's blamed the decline in revenues on its refranchising efforts, which have been in the works for several years. The company has had a long-term goal of having 95 percent of its restaurants owned by franchisees. At the end of 2017, McDonald's was 92 percent franchised.

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McDonald's shares soar as menu price increases fuel earnings beat

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McDonald's on Monday reported better-than-expected first-quarter earnings, as menu price increases fueled higher check averages in the U.S. Although McDonald's has been luring customers with a number of value deals, the larger tickets prove diners aren't just looking for cheap eats.

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It may cost a little more, but we all know its better than McDonalds'!

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It may cost a little more, but we all know its better than McDonalds'!

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Starbucks has QUALITY coffee

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$1 for premium roast? Where are they getting those beans? The trash can?

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People love their coffee so much they have created location specific merchandise for it 

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People love their coffee so much they have created location specific merchandise for it 

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SEATTLE; June 8, 2009 -Starbucks Coffee Company (Nasdaq: SBUX) has been voted as No. 1 Best Coffee in the Fast Food and Quick Refreshment categories and as the No. 1 Most Popular Quick Refreshment Chain in Zagat's 2009 Survey of National Chain Restaurants released today. More than 6,100 surveyors participated in Zagat's online survey.

Besides having the best coffee among all quick service chains in the list, including Dunkin' Donuts, McDonald's Peet's Coffee & Tea and The Coffee Bean & Tea Leaf, Starbucks was voted as the Most Popular among the 28 chains included in the Quick Refreshment category.

"We're honored that Zagat's coffee drinkers have selected Starbucks as the best tasting coffee in our country," said Cliff Burrows, president, Starbucks Coffee U.S. "We take pride in offering coffees from around the world that reflect both their unique characteristics and our commitment to seeking out the best beans, and we want to thank our customers, coffee buyers, roasters and baristas who all had a hand in making us the favorite coffee that we are today."

Zagat conducts industry surveys all year round to identify the best restaurants in numerous categories, as selected by consumers. Zagat Survey is the world's leading provider of consumer survey-based information and is considered one of the most trusted sources for information on where to eat, drink, stay and play. As with all Zagat surveys, participants in the Survey of National Chain Restaurants are everyday consumers who have a strong interest in the topics covered.

In order to ensure the highest quality for all of Starbucks® coffee offerings, Starbucks coffee buyers taste more than 250,000 cups of coffee yearly, selecting only the world's highest quality arabica beans. Starbucks is proud to offer both single-origin coffees that reflect the uniqueness of their origins, as well as blends with distinct complexities, aromas and depth. A heritage of roasting expertise also allows Starbucks to craft a variety of roast intensities to match any taste. But, it's about more than just coffee. Baristas are at the heart of the Starbucks Experience, applying their expertise and connecting with customers each day.

"Each year, our survey provides an insight into what real customers experience and enjoy," said Tim Zagat, founder of the Zagat Survey. "As a leader in the coffee industry, this also affirms Starbucks as a customer favorite."

In other categories, including overall experience and providing healthy options, Starbucks, ranked No. 8 and No. 9 respectively, acknowledges that it has room for improvement.

"We recognize that the Starbucks Experience must extend past providing a great cup of coffee," Burrows continued. "We continually look for ways to improve the in-store experience for our customers, which includes a clean and comfortable setting, a perfectly made hand-crafted beverage, and delicious food options that are worthy of our coffee and made from quality ingredients. Stay tuned as we will have exciting news to share in the coming weeks about new healthier food options."

More information about Starbucks in the 2009 Zagat Survey can be found at ZAGAT.com/fastfood or news.starbucks.com. About Zagat Survey, LLC
Known as the "burgundy bible," Zagat Survey is the world's most trusted source for information about where to eat, drink, stay and play around the globe, and as such has become a symbol of quality. Zagat Survey rates and reviews airlines, restaurants, hotels, nightlife, movies, music, golf, resorts, shopping, spas and a range of other entertainment categories in more than 100 countries. It has been lauded as the "most up-to-date, comprehensive and reliable guides ever published" and as "a necessity second only to a valid credit card." Zagat content is available in print, on the web, on the mobile web, iPhone, BlackBerry and on TV. For more information, visit ZAGAT.com.

About Starbucks
Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting the highest quality arabicacoffee in the world. Today, with stores around the globe, the company is the premier roaster and retailer of specialty coffee in the world. Through our unwavering commitment to excellence and our guiding principles, we bring the unique Starbucks Experience to life for every customer through every cup. To share in the experience, please visit us in our stores or online at www.starbucks.com.

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Starbucks Voted Best Coffee by Zagat Survey - Starbucks Stories

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SEATTLE; June 8, 2009 -Starbucks Coffee Company (Nasdaq: SBUX) has been voted as No. 1 Best Coffee in the Fast Food and Quick Refreshment categories and as the No. 1 Most Popular Quick Refreshment Chain in Zagat's 2009 Survey of National Chain Restaurants released today. More than 6,100 surveyors participated in Zagat's online survey.

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Woman Burned by McDonald's Hot Coffee, Then the News Media | Retro Report | The New York Times

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SEATTLE, September 06, 2011 - Starbucks Coffee Company (NASDAQ:SBUX)has been voted as No. 1 Best Coffee among Fast Food and Quick Refreshment chains and the No. 1 Most Popular Quick Refreshment Chain in Zagat's 2011 Survey of National Chain Restaurants released today. More than 6,000 surveyors participated in Zagat's online survey, and this is the third year surveyors have awarded Starbucks the top honor.

Besides being chosen as the best coffee among all quick service chains on the list, including Peet's Coffee & Tea, The Coffee Bean & Tea Leaf, Dunkin' Donuts and McDonald's, Starbucks was voted as the Most Popular among the 37 chains included in the Quick Refreshment category.

"We're honored that Zagat's coffee drinkers continue to select Starbucks as the finest coffee in the country," said Dub Hay, senior vice president, Global Coffee Authority. "For 40 years we've been sourcing and roasting the highest quality coffees and this recognition celebrates our commitment to bringing the Starbucks Experience to life for every customer, through every cup."

Zagat Survey is one of the world's most trusted sources for consumer generated, leisure-based survey information. With a worldwide network of over 375,000 surveyors, Zagat conducts surveys throughout the year, providing reliable and easy to use ratings and reviews. As with all Zagat surveys, participants in the National Chain Restaurant survey are frequent, knowledgeable consumers in each of the categories they rate.

For 40 years, Starbucks has delivered the highest quality coffees. Starbucks coffee buyers taste more than 250,000 cups of coffee yearly and only 3-percent of the coffee grown around the world is good enough to make it into a bag of Starbucks® coffee. Starbucks is proud to offer both single-origin coffees that reflect the uniqueness of their origins, as well as blends with distinct complexities, aromas and depth. A heritage of roasting expertise also allows Starbucks to craft a variety of roast intensities to match any taste. But, it's about more than just coffee. Baristas are at the heart of the Starbucks Experience, applying their expertise and connecting with customers each day.

More information about Starbucks in the 2011 Zagat Survey can be found at www.ZAGAT.com/fastfood or news.starbucks.com.
About Starbucks Corporation
Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting the highest-quality arabica coffee in the world. Today, with stores around the globe, the company is the premier roaster and retailer of specialty coffee in the world. Through our unwavering commitment to excellence and our guiding principles, we bring the unique Starbucks Experience to life for every customer through every cup. To share in the experience, please visit us in our stores or online at www.starbucks.com.

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Starbucks Voted Best Coffee by Zagat for Third Year in a Row - Starbucks Stories

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SEATTLE, September 06, 2011 - Starbucks Coffee Company (NASDAQ:SBUX)has been voted as No. 1 Best Coffee among Fast Food and Quick Refreshment chains and the No. 1 Most Popular Quick Refreshment Chain in Zagat's 2011 Survey of National Chain Restaurants released today.