# data[].attributes.body
Shanghai Tang was founded by David Tang in 1994 and has been the pioneering international luxury lifestyle brand from HongKong.

It was bought by Italian textile businessman Alessandro Bastagli on 30th June 2017, who started to expand its online sales channels to meet the demands of a new generation of shoppers.

# data[].attributes.body
The luxury market consumer market are mainly made up of 3 age group:
The baby boomers (1946-1964)

Generation X (1965-1976)
Generation Y (1977-2000)

# data[].attributes.body
The luxury market grew by 5% to an estimated €1.2 trillion globally in 2017.

# data[].attributes.body
Average annual growth rate of 12% from 2009-2012 and it is expected.
premium luxury brands is expected to have 6% annual growth rate from 2016-2020 .

# data[].attributes.body
Financial year
ended 03-31-2017
Sales : €10,647 million Operating profit: €1,764 million Net profit: €1, 210 million

# data[].attributes.body
1)  Staying Competitive & innovative
2) Seamless experience across all consumer touch points
3) Fostering Brand loyalty
4) Investing in and delivering on personalisation promises

# data[].attributes.body
Shanghai Tang has 32 boutiques, primarily in Asia, but also has a presence in London and Miami.

# data[].attributes.body
Luxury Fashion House which their design are inspired by Chinese culture and handcraft combined with Western styles
- Vivien Tam
- Shiatzy Chen