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The work environment at JD as well as sports direct and Under armour has all been questioned. This however can be seen as an opportunity for JD sports to improve theirs which would improve their brand.

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under armour tells employees journal report on culture was 'tough to read'  - cnn

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Under Armour: New report on the company's culture was 'tough to read'

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Under Armour is telling employees that it will fix the company's culture after a report in The Wall Street Journal revealed a practice that had allowed employees to charge strip club visits to their corporate cards.

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American sports such as NBA and NFL are becoming increasingly more popular in the UK as both brands market their sports well due to collaborations with influencers and current trends. An example of this is the NFL partnering with Fortnite, which has at least 8.3 million active users a day. The NFL has also agreed 6 games in the UK in 2019 which illustrates that there is a demand for this sport.

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London will host four NFL games in 2019 with two to be played at Tottenham's new stadium and two at Wembley.

Spurs' new 62,000-seat arena was in line to host the fixture between Seattle Seahawks and Oakland Raiders in October but has yet to open.

Wembley, which staged three sold-out NFL games in recent weeks, will host the remaining two games next year.

"London is the world's sporting capital," said Mayor of London Sadiq Khan.

"Hosting NFL matches here is fantastic for fans of American football in the UK as well as supporters from all over Europe."

Next year's fixtures will bring the total number of NFL games played in London to 28 since the first match in 2007.

Only three of the NFL's 32 teams have not played in the city.

Sports minister Tracey Crouch said: "The League brings an incredible Super Bowl-style atmosphere to the UK, with fans sporting jerseys from a range of NFL teams packing out Wembley this autumn in record numbers.

"I am sure the two games at Tottenham next year will also be a huge success as the UK will once again show its passion and enthusiasm for this fantastic sport."

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NFL: Wembley and Tottenham's new stadium to host two games in 2019

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London will host four NFL games in 2019 with two to be played at Tottenham's new stadium and two at Wembley. Spurs' new 62,000-seat arena was in line to host the fixture between Seattle Seahawks and Oakland Raiders in October but has yet to open.

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Anthony Joshua featuring in JD's 2018 christmas advert

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Anthony Joshua featuring in JD's 2018 christmas advert

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From November the first JD sports released their christmas campaign for 2018. It features athletes, musicians and social media stars such as Jesse Lingard, Anthony Joshua, Maya Jama, Bugzy and Ella Eyra.

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In a recent study by Which, JD sports, along with competitor Sports Direct, was voted one of the worst retail websites in 2018. This should be a major concern for JD sports as consumers constantly look for convenience and first impressions on a website are key. What JD sports need to do is make their website less complicated and make it easier for the consumer to ask questions and interact with JD and they also need to give value to the consumer by making the website more personal for them. This study however, was made before JD launched their 2018 christmas campaign. JD have updated their website to feature this campaign and have also allowed consumers the ability to chose their favourite celebrity from the campaign and see what specific products they wore for the advert.

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In contrast, LizEarle.com was crowned the best online shop by our panel of more than 10,000 Which? members. The specialist skincare site earned a customer score of 94%.

In June and July 2018, we asked our survey respondents to tell us about their online shopping experiences over the past six months. For each retailer they had shopped with, they told us how satisfied they were with their experience and whether or not they would recommend it to a friend. We use these responses to calculate a customer score for each website.
For the full rankings, head to our guide to the best and worst online shops.
The top 10 best online shops

Liz Earle's outstanding 94% score meant it pipped runners-up RicherSounds.com, Rohan.co.uk, SeasaltCornwall.co.uk and WexPhotoVideo.com to the top spot - each scored 93%.

It's no surprise that these five front-runners are all specialist shops. Wex Photo Video sells camera equipment, Seasalt is a clothes shop and Rohan sells outdoor kit. Richer Sounds, which was named Which? 2018 Retailer of the Year, specialises in audio-visual tech.

In general, customers look for high-quality goods, helpful and knowledgeable customer services staff, and good value for money. For online shoppers, timely and convenient delivery are particularly important.

Other top-scorers include JohnLewis.com, men's clothing retailer Charles Tyrwhitt (CTShirts.com), and book-selling sites TheBookPeople.co.uk and Wordery.com.

We also ranked the websites for how people rate them within their specific product categories. Find out which online shops are best for DIY and decorating, electricals and appliances, and beauty and personal care in our guide to shops and websites rated.
Shopping in the sales? Read our Black Friday guide for our tips and advice
The bottom 10 worst online shops

Sitting at the bottom of this year's rankings is Homebase.co.uk. The ailing DIY retailer rebranded some of its stores to be called Bunnings last year, during a brief period of ownership by Australian firm Wesfarmers. In May 2018, it was bought for £1 by Hilco. In August, it confirmed that it would close 42 stores over 16 months.

In joint-116th place are SportsDirect.com and clothing store DorothyPerkins.com, with customer scores of 61%.

Big brands B&Q (DIY.com) and WHSmith also landed at the bottom of the table, with 62% and 63% respectively. Other lower-scoring brands include Littlewoods, Made.com and JD Sports.
Can I return this? Read up on your online shopping rights
What makes a great online shop?

Online shopping might be all about convenience, but shoppers still expect a high standard of service.

Harry Rose, Which? editor, said: 'The online shops with the happiest customers tend to be the ones that offer a personal service, quality items, and deliver quickly and conveniently.'

'Where the big players are lacking, either with poor service or confusing websites, smaller more specialised online retailers have seized the opportunity to make their mark and give shoppers exactly what they want.'

Websites that are quick and easy to use, with friendly customer service and a smooth returns process are likely to encourage customers back time and again. Whether it's at small, independent stores or online behemoths such as Amazon and eBay, a slick, personalised experience is key to getting it right online.

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Homebase rated the worst retail website for 2018 - Which? News

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In contrast, LizEarle.com was crowned the best online shop by our panel of more than 10,000 Which? members. The specialist skincare site earned a customer score of 94%. In June and July 2018, we asked our survey respondents to tell us about their online shopping experiences over the past six months.

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Adverting has increased on social media and is expected to rapidly increase as brands realise the power of social media. In 2018 ad spending on social media amounted to $67.971m .

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Social Media Advertising - worldwide | Statista Market Forecast

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worldwide: Revenue in the Social Media Advertising segment amounts to US$67,971m in 2018. Social Media advertising includes all ad revenue generated by social networks or business networks such as Facebook, Twitter or LinkedIn.

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Under Armour and sports direct are the main competitors for JD sports. Despite recent negative articles on both competitors, they still remain large brands with sports direct expected to have a gross profit of 1.335 billion pounds. Under armour have made collaborations recently with celebrities such as Dwayne 'The Rock' Johnson who has a huge global reach. Their website is also easier to navigate through than JD's which such be a concern for them.

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A consumer trend that has grown rapidly since the turn of the decade and in the last few years has been use of on social media sites such as Instagram, Facebook and YouTube. Influencer marketing has also become more popular as brands realise that through this type of marketing, they can grow their brand over the long term because you are positioning your brand alongside an influencer that already has a large audience and that audience values the opinions of the influencer. This has become a KSF for businesses and JD need to prioritise this type of advertising over traditional methods such as TV advertising.

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This article examines best practice in influencer marketing, including how to identify the right influencers, how to approach them and how to measure the effectiveness of the campaign.

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JD sports have had many complaints about treatment of staff. They have a 0 hour contract policy which means that What is worse is that it has been compared with rivals Sports Direct which is known to have a terrible work environment. JD need to understand this is a KSF as a good working environment provides employee and customer satisfaction and improves JD's brand long term. JD have to minimise this weakness by making employee satisfaction more of a priority.

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C hannel 4 conducted an undercover investigation into a JD Sports' warehouse in Rochdale, revealing conditions "twice as bad as Sports Direct."

In the latest working conditions scandal to hit a major retailer, the second this week, an undercover investigation set to be shown tonight a 7pm on Channel 4 News revealed conditions "worse than prison".

The expose shows workers under strict surveillance, coming under a three strike rule before losing their jobs, job insecurity and intimidation.

Ian Wright, who led the charge against Sports Direct has responded to the reports saying he was "disgusted" by the findings, and has called on the country's largest sportswear retailer to explain themselves in front of MPs.

The warehouse in Rochdale currently employs 1500 staff and operates 24 hours a day every day of the week.

New workers are employed through Assist Recruitment, which has been working with JD Sports for 12 years. The zero hours contracts pay minimum wage and allow the agency to terminate employment instantly without notice.

One supervisor at the location boasted to the undercover reporter of sacking someone for sitting down during a shift.
READ MORE: Amazon under attack from Scottish MSPs
JD Sports told Channel 4 News: "Our people are never 'sacked on the spot'. In any cases of serious misconduct, thorough investigations take place.

"We take the overall treatment and wellbeing of our employees very seriously and we are extremely disappointed to be faced with allegations of line managers behaving in an offensive and bullying manner."

Similar to the now infamous practices at Sport's Direct, workers must undergo rigorous security checks which they are told to arrive early to work for, they are however not paid for this time. This means in some cases they are paid less than minimum wage.

Ian Wright commented: "I would like to see JD Sports in front of us. But what really worries me if i'm honest, this is getting to be a longer and longer list.

"The number of company bosses that have to explain their actions and explain their working practices, and explain why they use agencies that exploit, that abuse, is really getting longer. And we really have to deal with that."
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JD Sports' warehouse "twice as bad as Sports Direct" - Retail Gazette

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Channel 4 conducted an undercover investigation into a JD Sports' warehouse in Rochdale, revealing conditions "twice as bad as Sports Direct." In the latest working conditions scandal to hit a major retailer, the second this week, an undercover investigation set to be shown tonight a 7pm on Channel 4 News revealed conditions "worse than prison".

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The retail market is often dynamic as new online competition emerges as well as the ever changing habits of consumers.

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Online retail spending in the UK 2011-2017 | Statistic

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This statistic displays online retail spending in the United Kingdom (UK) from 2011 to 2017. In 2017, online retail sales were up 12.1 percent on average year on year (YoY) and amounted to approximately 149 billion British pounds.