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JIGSAW planing in the future
Fashion retailer Jigsaw is currently undergoing a five-year turnaround plan, with international store openings lined up in Saudi Arabia, the US and Amsterdam. Its focus is also to make the customer journey as seamless as possible, looking closely at the difference between in-store and online sales.

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JIGSAW invested  in above-the-line advertising to promote its brand.
which is aimed at gaining favour with younger women, and reinvigorating the brand's positioning.
https://www.essentialretail.com/news/560153a5f065f-jigsaw-focusing-on-the-little-pieces-for-multichannel-success/

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According to JIGSAW website (2018) Product designs are timeless, independent-minded and fun. We prefer not to slavishly follow fashion trends; instead we cherish the opportunity to make something beautiful, meaningful and lasting that you can wear for years. Product categories include womenswear, menswear, childrenswear and Accessories.
https://www.jigsaw-online.com/content/about-jigsaw

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Brand stores offer 20% discount on some products at special festivals. Normally, there is no discount on new products, nor do they participate in student discounts. The discount display cards are placed directly in the conspicuous discount area.

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Store teams enjoy high benefits, adequate holidays, high employee discounts and professional training

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Each store is individually designed to be sympathetic to its surroundings and its own existing architecture.

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Mission:  everyone should feel empowered to embrace their own style, be true to themselves, and not slavishly follow the fashion world.

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Ethic of style + true

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Treat the staff well

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Coincide with its corporate culture

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help young people health problems

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It is personal service but this set seems it just a deco.

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Just for accessories and this discounts is consistent with online marketing activities.

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According to the recent campaign, it indicates globalization and supporting feminism for example, it collaborated with female artist to share her story as a woman and as she said Gender, color, fashion, capital cannot affect your inspiration”. Innovation = Kodake women

https://www.youtube.com/watch?v=XVtf6_63qLk

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It looks simple and natural but there are rich colors. It gives you a sense you are close nature with soft and peaceful music

https://www.youtube.com/watch?v=rGq_e9ysrgY

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Jigsaw is a brand with strong British Heritage, with a focus on timeless clothing that is trendy and fun. The company seeks to provide quality products at affordable prices. Their campaigns have shown how they support beautiful minds across the world to create aesthetic products. Also, the company has a strong emphasis on ethical and responsible sourcing of products.