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·       AJWA Edible Oils

·       Edible Oils

·       Staunton Olive Oil Company

·       River Road Olive Oil

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·       Burke Oil

·       PuriFry Ireland

·       GF Oils

·       Newforge Vegetable Oil

Frylite Ltd

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M50 motorways in Dublin

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Primary areas to focus in Dublin for marketing

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Primary areas to focus in Dublin for marketing

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·       Black Rock

·       Glengarry

·       Artaine

·       Baggotrath

·       Ballsbridge

·       Clonskeagh

·       Dublin City

·       Irishtown

·       Merrion

·       Sandymount

·       Williamstown

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·       Low cholesterol

·       protect from heart diseases

·       Healthy life

·       sharp mind

·       good taste

·       Makes fit and smart

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Household women
Old age people

Children

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300000 GBP

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·       Questionnaire

·       Interviews

·       Observations

·       Opinions about competitor’s products

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·       Contains Large Amounts of Antioxidants

·       Rich in Healthy Monounsaturated Fats (Hu, 2003)

·       Anti-Inflammatory Properties

·       Helps in Preventing heart Strokes (Covas et al., 2006)

·       Reduces Obesity

·       Reduce the Risk of Type 2 Diabetes

·       Antioxidants in Olive Oil Have Anti-Cancer Properties

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Olive Oil treading
Imports

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John (CEO)
Smith (CFO)
Scott (sales)
Calum (Distributor)