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They are saying that us on our smart devices are more sleepy and more lazy then the other generations. Also we arent likely to change politics but we are able fix fix other problems. The problems that are likely to fix are the problem that the other generation had left before us.

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Forget the Baby Boomers, Generation X, and the Millennials. The latest generation to come under the media microscope is "Generation Z." Typical of mainstream coverage of Generation Z is a recent Washington Post opinion piece telling us, "Millennials disrupted the system. Gen Z is here to fix the mess."

I'm not so sure. Generation Z is the population cohort born from the mid-1990s to 2010,estimated to be larger than surviving Baby Boomers and comprising about a quarter of the population. Generation X is loosely defined as those born between 1965 and 1980. Millennials, next in line, are part of the 1981-1996 population tier. These designations, though, are flexible, overlapping, and sometimes contradictory.

On the basis of what information we have, however, Generation Z isn't likely to "fix" any political "mess." A recent Harvard poll of young Americans between the ages of 18 and 29 found that, while three quarters of them claimed to be registered to vote, a massive 70 percent said they were "not politically engaged or politically active." As for prospects of a Generation Z-led "Blue Wave" in this November's midterm elections, even billionaire liberal activist Tom Steyer, who has committed $31 million to turn out the youth vote, concedes that recent history isn't on his side. In the last midterms (2014), only 15 percent of eligible 18- to 20-year-olds bothered to vote. When it comes to politics, Generation Z may be Generation Zzzz.

While Democratic politicians and left-wing activists still hope to exploit recent school shootings to energize this apathetic voting bloc, their efforts to date haven't been successful. Despite the use of cadres of paid organizers and free transport, the much-heralded "March for Our Lives" in Washington, D.C., on March 24 failed to live up to its own expectations. Organizers set a goal of half a million and afterwards claimed a turnout of 850,000. CBS News reported, however, that a digital imaging analysis using aerial photos revealed that the real peak attendance was only about 202,796.

And consider the findings of Professor Dana R. Fisher of the University of Maryland's Sociology Department. She headed a research team that attended the rally and interviewed a statistical sampling of marchers. Her findings? Less than 10 percent of the crowd was under 18, while "the average age of the adults participating was higher than at any other event that I have studied since the Resistance began after Donald Trump's Inauguration." And since only 16 percent of marchers identified themselves as "moderates," many more of them may have been aging Bernie Sanders fans rather than newly engaged members of Gen Z.

Part of the reason could be that the Z cohort is not all that into organized group activities and has spent too much time glued to electronic devices and too little time interacting with fellow humans. A Cigna Health study released this past May found that Generation Z represented the loneliest cohort of Americans. Interestingly, Americans over 72-including members of the so-called "Greatest Generation"-were the least lonely, despite the infirmities of age and the toll of mortality. Washington Times reporter Laura Kelly explains that the Americans of Generation Z have displayed "key social behavior patterns...predictive of increased feelings of loneliness." She adds that these include "less frequent and meaningful in-person interactions; spending less time with family and the feeling of having poor social skills or relationships."

Sadly, this could help explain much of the causation behind recent school shootings, almost always carried out by Generation Z killers targeting Generation Z victims. The same social deficiencies that make Generation Z lonely may, at a more chronic level, be one of the driving factors behind Generation Z mass killings, many if not most of which have been perpetrated by people from broken homes, often identified as alienated and potentially dangerous long before they turned violent. All of which leads us to the question of how Generation Z got to what most would agree is a rather bad place.

What's different now? It certainly isn't large classroom size, a favorite excuse used by the education lobby. In the public school classes I attended throughout the 1950s, there were always more than 30 students per class, and yet school discipline was never a problem. Why? For one thing, there were few if any feral students. From kindergarten on up, students entered the classroom with a modicum of self-control and basic social skills acquired at the hands of parents and siblings in stable families living in civilized neighborhoods.

Religion still played a positive role in most families, and divorce was a relative rarity, as was illegitimacy. Drug use was virtually unknown, and the pop culture as purveyed by Hollywood, television, and the music industry avoided the obscene, the morbid, the treasonous, and the blasphemous. Another big difference was the fact that most of the money was still in adult hands. Teen and pre-teen spending was only beginning to pick up with postwar affluence. The grown-ups were still in charge.

Less and less so today. We may have reached the point anticipated in the old Noël Coward song that asked, "What's going to happen to the children when there aren't any more grownups?"

The answer, for better or worse, may be Generation Z.
Aram Bakshian Jr. is a former aide to presidents Nixon, Ford, and Reagan. His writings on politics, history, gastronomy, and the arts have been widely published in the United States and abroad.

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Forget the Baby Boomers, Generation X, and the Millennials. The latest generation to come under the media microscope is "Generation Z." Typical of mainstream coverage of Generation Z is a recent Washington Post opinion piece telling us, "Millennials disrupted the system. Gen Z is here to fix the mess."

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The tendencies of gen z are as follows there is more diversity and we are tech savvy. Us as gen z have a lot more opportunities to find work and resources.Gen z is the new generation and we tend to do a lot of things differently.

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Generation Z is the demographic cohort following Generation Y -- which is more popularly known as the Millennial Generation. The dates given for Generation Z range from the mid-1990s through the second decade of this century, although precise years vary according to the source. Entry-level employees in many industries today belong to Gen Z.

Like the Millennial generation, Generation Z is comfortable with new technologies because they have grown up in an Internet-connected learning environment from birth. Many younger members of the cohort played with computer tablets when they were toddlers and do not remember a world without smart phones. As of 2015, 77 percent aged 12-to-17 in the United States owned an Apple or Android cell phone. Not surprisingly, texting is the cohort's preferred communication mode, followed by social media interaction.

At over two billion individuals, Generation Z is the most populous generational cohort of all time and retailers are finding it challenging to capture their increasing spending power. Much of the trouble retailers are experiencing has to do with keeping pace with the rate at which new social media habits are emerging and affecting how this generation shops. Older Gen Z members are willing to give vendors personal information, but they expect transparency for how that information will be used.

Other characteristics of Generation Z as a cohort within the U.S., in contrast with earlier generations:

Less traditional (nuclear) family backgrounds, more single-parent, same-sex parent and blended families.

More likely to have friends from various ethnic, religious and racial groups.

More adverse to risk than Millennials or Baby Boomers.

Less confident in the current economic system.

More inclined to become a small business owner.

More religious.

More likely to spend as much time online as offline.

More likely to watch entertainment over a phone than a television.

More likely to shop online than any other generation.

In the workplace, Generation Z expects greater flexibility and the capacity to work remotely, collaboratively and seamlessly across various computing devices. Making a meaningful contribution to the world is also important to the cohort. Gen Z individuals expect to have their input welcomed and respected, and are less tolerant of authoritarian environments such as a hierarchical corporate culture.

Generation X was named to represent an unknown factor, and Y and Z were selected as the letters following X. other names suggested for the cohort include iGeneration (iGen), Zoomers (a play on Baby Boomers) and Digital Natives.

Watch Thomas Koulopoulos' presentation on Gen Z where he predicts the future of behavior and technology:

Continue Reading About Generation Z

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What is Generation Z? - Definition from WhatIs.com

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Generation Z is the demographic cohort following Generation Y -- which is more popularly known as the Millennial Generation. The dates given for Generation Z range from the mid-1990s through the second decade of this century, although precise years vary according to the source. Entry-level employees in many industries today belong to Gen Z.

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There was a recent survey and that survey came out to that about 1/2 of the population fell lonely in the us. We seem to isolated from the real world because of our smart devices. it also say that one out of five have nobody to talk to.

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CLOSE

The loneliness of Generation Z reflects not just rising social media use but a broader decline in interactions with neighbors, co-workers and church friends.

At a time when we're supposedly more connected than ever, there are an awful lot of lonely people.

"Nearly half of Americans report sometimes or always feeling alone or left out," according to a new survey from health company Cigna. One out of five Americans has no person they can talk to.

And the loneliest generation? That would be Generation Z, defined in this survey as those 18 to 22. Their average loneliness score is nearly 10 points higher than the least lonely generation - the Greatest Generation, those 72 and older.

While it's tempting to blame Gen Z's reliance on smartphones and social media, the data don't bear that out: The survey didn't find a significant difference in loneliness levels between those who used social media often or infrequently.

More: Aziz Ansari lesson: Women should feel free to hurt the guy's feelings

More: Why Ruth Bader Ginsburg is right that Millennials are key to #MeToo

Given the worrying consequences, the loneliness of Gen Z - and other generations - should be taken seriously. In fact, Cigna, citing a 2010 Brigham Young University study, says "loneliness has the same impact on mortality as smoking 15 cigarettes a day, making it even more dangerous than obesity."

One initiative to encourage Gen Z should be #WalkUpNotOut, a movement that urged high school students to reach out to students perceived as socially isolated after the tragic high school shooting in Parkland, Fla. Regardless of your position on gun control, it can only help to have students focus on being kind and welcoming to each other, particularly when the pervasiveness of social media has made it increasingly easy to bully both on and off campuses.

Plus, this encourages face-to-face interaction - and the Cigna survey found a huge difference in average loneliness scores between those who had daily meaningful in-person encounters and those who didn't. (Astonishingly, one of five Americans surveyed reported having such encounters less frequently than once a week.)

It's also important for Gen Z - and other Americans - to take "social capital" seriously. Thanks to the erosion of neighborhood communities, the fracturing of many families and the decline in church attendance, there are fewer and fewer opportunities for finding new friends or developing meaningful relationships. And that puts even more pressure on students. Imagine being unhappy at school and having no other community to turn to.

According to a 2017 report prepared for Sen. Mike Lee, R-Utah, several factors show the decline in our interaction with each other:

► Monthly church attendance fell from the early 1970s to the present, with 50% to 57% attending in the past compared with 42% to 44% now.

► In 1974, a third of Americans spent time socially with their neighbors several times a week. Now, only 19% do.

► We're also spending less time schmoozing with our co-workers, going from an average of 2.5 hours a week in the mid 1970s to just under an hour in 2012.

► Families are also becoming smaller, and the percentage of children raised by a single parent or no parent has doubled, from 15% to 31%.

More: Liberals need to close the Millennials funding gap
POLICING THE USA: A look at race, justice, media
Given these declining numbers, it makes sense that more Americans are falling through the cracks, losing ways to get to know other people.

And if Gen Z is using phones instead of in-person interactions, that could be contributing to these young adults' loneliness. In an Atlantic article last year, psychology professor Jean Twenge highlighted how teens were less interested in driving and getting out of the house than past generations.

Describing one unnamed 13-year-old, Twenge wrote: "She spent much of her summer keeping up with friends, but nearly all of it was over text or Snapchat. 'I've been on my phone more than I've been with actual people,' she said. 'My bed has, like, an imprint of my body.' "

That's not healthy - and if these are the habits Gen Z is developing in these crucial years, it doesn't bode well for this generation becoming less lonely in the future.

The American writer Flannery O'Connor, a Catholic, was fond of a prayer that included these lines, "Raphael, lead us toward those we are waiting for, those who are waiting for us: Raphael, Angel of happy meeting, lead us by the hand toward those we are looking for."

You don't need to be religious to realize that we both need - and are needed by - others, and that our own lives grow in meaning through many of our interactions with others.

It's easy to toss out opinions on Facebook or on bumper stickers, but at the end of the day, one of the most powerful things many of us may do to change the world could be our "hello" to someone, our reaching out to that person who seems in danger of being on the fringe, making eye contact and sharing a smile with a homeless person even if we don't have change. Let's look up from our phones a little more often - and start acknowledging the people right in front of us.

Katrina Trinko, a member of USA TODAY's Board of Contributors, is managing editor for The Daily Signal. Her views do not necessarily represent The Heritage Foundation, her employer. Follow her on Twitter: @KatrinaTrinko

Read or Share this story: https://usat.ly/2I9a6wO

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Gen Z is the loneliest generation, and it's not just because of social media

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CLOSE The loneliness of Generation Z reflects not just rising social media use but a broader decline in interactions with neighbors, co-workers and church friends. At a time when we're supposedly more connected than ever, there are an awful lot of lonely people.

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In this article there there is mainly facts and intimation what a person from gen z should know. One of these are what gen z is most likely to do and the answer was from survey and it was watch Netflix.
Another was about what we should before we turn 26 and that was about health insurance.

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Gen z is on the rise ad we have entrepreneurs in the making. There is any people on our side willing to support us i what we need to start. We have many ideas that change the future for the better.

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The latest news, videos, and discussion topics on Generation Z

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There is a lot of things ht our generation is trying to do. We have the help of many companies and organizations. Our generation had ideas we want to test.

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What is the name for the generation born after Millennials: Gen Z, iGen, Centennials, or something else?

Generation names often change as a generation comes of age and different characteristics or events come to define them. Often, what a generation is called early on is not what ends up sticking. For example, Generation Y morphed into Millennials, yet it's the exact same generation. At The Center for Generational Kinetics, we call the generation after Millennials "Gen Z or iGen." This corresponds with our research defining them as cloud natives rather than digital natives; their world is "iEverything," with a lowercase "i." Other popular names for this fast-emerging generation are Generation Z and Centennials. It will be interesting to see which name sticks as the generation emerges.
Get the latest Generation Z national research statistics and findings here: GenHQ.com/Gen-Z

What are the birth years for Gen Z and iGen (aka "the generation after Millennials")?

At The Center, we define the birth years for iGen as being 1996 to the present. The reason that Gen Z definitively starts at 1996-and not 2000, as many people (often non-researchers) claim-is that the last, most important defining moment for Millennials was September 11, 2001. Those born from 1996 onward do not remember September 11, 2001. If you don't remember 9/11, then you are NOT a Millennial, but a member of the generation after Millennials: iGen or Gen Z. Yes, we are pretty passionate about this answer, because the question is so often answered incorrectly.

How large is Gen Z (aka iGen or Centennials)?

There are currently over 23 million Gen Z in the United States. Within the next five years, they will become the fastest-growing generation in both the workplace and the marketplace.

What are the most defining characteristics of the Gen Z generation?

As Gen Z members are still largely kids and adolescents, many of their adult characteristics are yet to be vetted. Early indications are that they are increasingly self-aware, self-reliant, innovative and goal-oriented. They also appear to be more pragmatic than their Millennial predecessors, but we'll have to wait and see if that plays out as they become employees, consumers, investors and voters.

One key difference from Millennials: Most members of iGen or Gen Z don't remember a time before social media. As a result, they tend to live much more of their entire lives-from interacting with friends and family to making major purchases-online and via their smartphones. This could have profound implications for everything from their relationships and how they learn to virtual reality training and problem-solving.

What are three things about Gen Z and iGen that most people don't know?

Gen Z are highly educated. It's likely that a larger percentage of Gen Z will attend and graduate from college than any previous generation, including the Millennials. Gen Z is also adept at web-based research and often self-educates with online sources such as YouTube and Pinterest. They can learn complex things like how to upgrade your computer's operating system the same way they can learn how to bake a vegan apple pie: one video at a time. They still possess general knowledge about traditional research methods, but they have come of age placing a priority on how fast you can find the right information rather than on whether or not you know the right information.

Gen Z wants to make a difference in the world. A large portion of the generation would prefer to have a job that makes a positive impact in some way, and a large portion of them volunteer. However, it's unclear what impact school-based volunteer requirements are having on volunteer rates among iGen. What we do know is that an overwhelming majority of iGen and Gen Z are eco-conscious and concerned about humanity's impact on the environment. We also know that iGen wants to make a decent living with a stable employer. This practical aspect of financial prudence and wanting to help people could lead to longer-term differentiation from Millennials.

Gen Z are more diverse than Millennials. This is a big deal and is often overlooked. The tremendous diversity that Gen Z brings as employees, consumers and entrepreneurs will have a profound impact across generations and cultures. Brands and employers will have to learn how to see the world through the diverse eyes of Gen Z if they want to win their loyalty.

Which mobile apps does iGen favor most?

While Millennials and Gen Z still favor Facebook in terms of total usage, Gen Z views Facebook as being for "older generations." As Gen Z gets more digital freedom, they appear to prefer more peer-to-peer social media and messaging apps, such as Snapchat, Vine and Instagram. They might even have an anonymous or fake Instagram account so they can share their experiences without fear of online reputation repercussions. In fact, a recent study showed that nearly 25% of 13- to 17-year-olds left Facebook this year! This shows a trend toward apps that are more instantaneous, use less personal information and are more visually appealing to users.

What will iGen and Gen Z be like as employees in the workplace?

To say that this generation will be hooked to their smartphones at work is an understatement. Gen Z's future supervisors and managers will have to know that leaving their cell phone at home-or even leaving it in a drawer-is simply not an option for this new generation. One area that we're exploring at The Center for Generational Kinetics is whether or not iGen's pragmatism carries over into how they approach work. Will they accept lower-paying jobs to get a foothold in a career or hold out hoping for something better to come along? One thing we do know is that teenage summer employment is at historically low rates, so early job experience is not taking shape for iGen the way it once did-even compared to Millennials.

What are some of the defining moments of the Gen Z generation?

Given that iGen and Gen Z are about age 20 and under, their defining moments are still happening! Key things that we know have affected them as a generation include the Great Recession impacting their parents, student loan debt becoming a crisis in America, the Affordable Care Act becoming law, growing up with an African-American US president, gay marriage becoming legal, medical marijuana becoming legal in many states and the fact that there have "always" been twentysomething entrepreneurs who are billionaires. In addition, social media has always existed for them, Baby Boomers are their grandparents rather than their parents, and they think Millennials are old.

The parents of Gen Z and iGen are primarily Generation X and Millennials. This marks a huge shift in the behaviors we expect to see as iGen grows up. While Baby Boomers were known for being helicopter parents and raising their kids with an approach often summarized as "We want it to be easier for our kids than it was for us," we believe Generation X and Millennials will raise their kids with more of a "Figure it out" approach. Of course, only time will reveal the true parenting approaches of Generation X and Millennials, but we are confident that the outcome will be very different than what Millennials experienced from their Baby Boomer parents. We also know that Baby Boomer grandparents will likely do everything they can to continue to make life easier for their iGen grandkids!

Will Gen Z really be that different from Millennials and Gen Y?

Yes! Gen Z is being raised differently than Millennials were, which should have some pronounced effects on their views and approach to being employees, customers and citizens. Gen Z also has a different experience with technology than Millennials, which will affect every area of their life-from healthcare and dating to education and shopping. What is most interesting is that what worked for Millennials does not seem to be working as well with iGen, and this creates tremendous challenges and opportunities for organizations of all sizes and in all industries. The key differentiator between failure and success is getting accurate data about iGen early so leaders can adapt. The Center specializes in iGen research that provides marketers, executives and employers with new strategies and research-based tactics to make the most of this emerging generation.

The differences and similarities between iGen and Millennials will be expressed over time, but the one thing we know is that we'll have more data on iGen than on any generation in history!

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Learn About Gen Z (aka Generation Z) on GEN HQ

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What is the name for the generation born after Millennials: Gen Z, iGen, Centennials, or something else? Generation names often change as a generation comes of age and different characteristics or events come to define them. Often, what a generation is called early on is not what ends up sticking.

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Generation Z tends to be the new and improved tech savvy kind. We use a lot of devices that seem like they were out of a fiction book about 30 years ago. Many gen z are teenagers and we like to use devices like x box and playstations.

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Just when many companies are finally starting to understand millennials, a new generation is starting to emerge. Generation Z-people who were born from 1995 onwards-is making its presence known as people from this generation are starting to enter the workforce and earning their own income.

Marketers and market researchers still have a lot of work to do to deepen their understanding of this generation. Here are five infographics that paint a picture of the Gen Z landscape.

1.Their media consumption habits differ from previous generations-even millennials.

In 2015, Vision Critical conducted an exclusive study that exposes the changing media consumption habits of younger consumers. While Gen Z follows millennials closely, these two generations are not entirely identical when it comes to the social media networks they visit, the devices they use and how much TV content they consume.

Some notable stats about the Generation Z characteristics from the infographic:

On average, Gen Z uses their smartphones 15.4 hours per week-more than any other type of device.

Gen Z consume 13.2 hours of TV content per week-significantly less than boomers and Gen X.

There has been a 41 percent increase in the use of ad-blocking software in the past 12 months.

2. They prefer cool products over cool experiences.

Many studies have suggested that millennials are looking for great experiences, not great products. But the same is not necessarily true for Gen Z. This infographic from Deep Focus shows that Gen Z's expectations from the brands they buy from differ from what millennials are looking for.

3. Entrepreneurial and tech-savvy are two Generation Z characteristics.

What makes the Gen Z employee tick? The infographic below, produced by NextGeneration Recruitment, outlines the differences between Gen Z, Gen Y and Gen X, and highlights why employers should continue to build their understanding of each group.

4. They respond to edgy campaigns.

Traditional marketing doesn't work for Gen Z. Marketers need to embrace technology and new ways of storytelling. According to an infographic from Upfront Analytics, Gen Z customers respond to edgy and visual marketing tactics. Videos-especially short ones like those created via the social network Vine-work particularly well with young customers.

5. They want to co-create culture-and they do.

In 2015, the market research firm Wildness conducted a study on 12 to 24 year olds in the U.S. The company's top conclusion? This "post-internet generation" doesn't simply consume entertainment-they help create and shape it.

From the infographic:
What we've uncovered in our research is that this is a generation of CCs (Culture Creators) that are redefining entertainment, consumption, the workplace and marketing. The CCs are empowered, connected, empathetic self-starters that want to stand out and make a difference in the world. They have created a new Cultural Currency that values uniqueness, authenticity, creativity, shareability and recognition. What's different for this generation is not as simple as the internet or technology. Technology is an important component, but what's changed is this generation's relationship with culture.
The study revealed that 80 percent of Gen Z say finding themselves creatively is important. Over 25 percent post original video on a weekly basis, while 65 percent enjoy creating and sharing content on social media.
Conclusion
These infographics reiterate the need to engage with and understand Gen Z -an increasingly important group of customers who will help to shape the future. As Gen Zs enter the workforce and their purchasing power increases, companies can't afford to act within conventional assumptions or generational frameworks. A deeper understanding of Gen Z customers-one that is rooted in continuous, two-way dialogue -is required to deliver products, services and experiences that this elusive and evolving generation is looking for.

If you liked this article, you might like:

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Generation Z characteristics: 5 infographics on the Gen Z lifestyle

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Just when many companies are finally starting to understand millennials, a new generation is starting to emerge. Generation Z-people who were born from 1995 onwards-is making its presence known as people from this generation are starting to enter the workforce and earning their own income.

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Gen z is a loud generation by that i mean we speak our mind and say what we believe in. Fr example any Gen Z teenagers are protest against gun laws and want they to be more strict. The reason why there was protest was for the recent mass hooting that happens across the USA

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Generation Z is the youngest American generation.

In many ways, it reflects and amplifies the millennial generation that came before it.

It's the most diverse and inclusive generation yet.

Millennials are old news.

Generation Z is up next.

Gen Z was born between 1998 and 2016, meaning the oldest members are just 19.

That means they're the teenagers entering college, soon to join the workforce and spark their own round of why-young-people-are-the-worst think pieces on the internet.

But who are they, really? What can we expect from them? A new report from boutique research firm 747 insights, in partnership with consumer research platform Collaborata, sheds some light on the up-and-coming generation.

The study, called " Generation Nation," surveyed over 4,000 Americans from their late teens to their early 70s to find out how they feel about everything from work to friendships to brands, and analyzed their responses.

Michael Wood, a principal at 747 Insights, told Business Insider he's heard Gen Z called "millennials on steroids" because the generation tends to exhibit similar opinions and beliefs to the one before it - just more.

"In many ways, generational change is like the seasons," he said. "The changes are very gradual, and if we're looking at society as a whole, it's this millennial mindset that has influenced Gen X and the older generations, but also definitely has had a strong influence on Gen Z."

One of the standout findings of this report, he said, was the lack of patriotism among Gen Z. "I think it has strong implications for how supportive they're going to be with government moving forward," he said. "They may be even interested in going a different route altogether, one that does a better job of embracing their acceptance and their belief in being inclusive."

Wood also thinks the findings have strong implications for marketing. Gen Z "may not be as willing to accept those pro-America brands as perhaps previous generations did," he said. "Or think about something like the military - maybe they won't necessarily respond to the same messages in terms of recruiting. I think this is a generation we're going to see really demand things being done differently."

Scroll down to learn more about what we can expect from tomorrow's generation:

According to the research, there are three primary factors that influence a generation: age, societal norms, and technology.

Gen Z doesn't know a time without the internet, and it shows. They favor streaming content in snack-sized bites, like that offered through Youtube, and consume it mostly on their phones and computers. They largely eschew TV shows and movies, and are unused to live programming with advertising.

747 Insights also points out that because Gen Z has little experience consuming traditional broadcast news, it may be more susceptible to "fake news" than the generations that precede it.

When presented with the statement "I have one or more friends who are of a different race than me," here are the percentages of respondents who agreed, by generation:

* 81% Gen Z
* 69% Millennials
* 67% Gen X
* 71% Baby Boomers

As far as dating people of a different race, 35% of Gen Zers (who are age 19 at most) said they have; that's more than any other generation than millennials, 43% of whom said they have.

This may be because Gen Z is the most racially diverse generation in America. The Census Bureau found that 48% of Gen Z is non-Caucasian. The next most-diverse generation is the millennials, 44% of whom are non-Caucasian.

Members of Gen Z are also the most likely to say they have friends of a different sexual orientation (59%, versus 53% of millennials and smaller percentages of the older generations).

When asked which issues they support, Gen Z respondents stood out in two areas: marrying someone of a different race, and marriage equality.

On the issues of Social Security, healthcare for all, and protecting the environment, the percentage of Gen Zers in favor was roughly in line with those of other generations (although Boomers are especially concerned about Social Security).

But for marrying someone of a different race, 77% of Gen Zers were in favor - the next-highest generation was millennials, at 66%. For marriage equality, 66% favored - again, the next-highest generation was millennials, trailing them at 58%.

Less than half (48%) of Gen Z respondents agreed with the statement "My parents followed through with discipline if I broke the rules," and only 26% said they got parental help with homework.

Compare that to the 59% of millennials and 67% of Gen Xers who could trust their parents would follow through with discipline. More than 40% of older generations said they got homework help from their parents.

There's a key way in which Gen Z differs from millennials: optimism.

More Gen Zers than anyone else (68%) feel the US is headed in the wrong direction, and fewer Gen Zers than anyone else (32%) feel the country is headed in the right direction.

When asked how "things are going in the US," 44% said they were "worried" - similar to every generation but millennials, who were the least-worried at 39% - and 21% said they were "scared" - more than any other generation.

Only 12% said they were "optimistic." At least 23% of other generations felt that way.

Plus, 71% said they see their lives getting more challenging in the future, 10 more percentage points than the next group trailing them.

Executive Editor, Personal Finance Insider

Libby Kane, CFEI, is the Executive Editor for * * * * * Personal Finance Insider also rates, explains, and recommends financial products and services, whether that's the Outside of personal finance, she's written about everything from Personal Finance Insider, Insider's personal finance section that incorporates affiliate and commerce partnerships into the news, insights, and advice about money Insider readers already know and love. She holds the Certified Financial Education Instructor (CFEI) certification issued by the National Financial Educators Council. For 2021 and 2022, she is a member of the Insider Committe, a cross-team focus group working on making Insider an even better place to work. Previously at Insider, she oversaw teams including Strategy, Careers, and Executive Life. Her team at Insider has tackled projects including: Women of Means, a series about women taking control of their finances Inside the Racial Wealth Gap, an exploration of the causes, effects, and potential solutions of the racial wealth gap in the US (finalist, Drum Award, "Editorial Campaign of the Year," 2021) Strings Attached, a series of essays from people who have left insulated communities and how that journey affected their relationship with money Master Your Money, a year-long guide for millennials on how to take control of their finances (first runner up, Drum Award, "Best Use of Social Media," 2022) The Road to Home, a comprehensive guide to buying your first house (silver award winner, National Association of Real Estate Editors, "Best Multi-Platform Package or Series - Real Estate," 2022) In September 2016, she helped launch Insider Netherlands in Amsterdam. best travel credit card, the best investment apps, or the why Chinese children are so good at math to the business of dogs to hard truths about adulthood. best homeowners insurance companies. She's always interested in research, charts, and people: new and interesting research, compelling charts and other visuals, and people who are willing to share the details of their impressive financial accomplishments and strategies. Before joining the company in March 2014, she was the associate editor at LearnVest, covering personal and behavioral finance. If you have something to share, please reach out to lkane@insider.com. Learn more about how Personal Finance Insider chooses, rates, and covers financial products and services "Sign up to get Personal Finance Insider's free email newsletter in your inbox "

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Meet Generation Z, the 'millennials on steroids' who could lead the charge for change in the US

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Generation Z is the youngest American generation. In many ways, it reflects and amplifies the millennial generation that came before it. It's the most diverse and inclusive generation yet. Millennials are old news. Generation Z is up next. Gen Z was born between 1998 and 2016, meaning the oldest members are just 19.

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Gen z is on a mission to change the world for the better. We see his happen before out eyes and we want to see a change in the future for the better. There was alot if mistakes that the millennial's let for us to fix and we are trying to fix them.

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After years of headlines about Millennials, a new group of young people is poised to make their mark on the world: meet Generation Z.

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we as a generation are fixing what the other generations had left for us. Gen z and the millennial have had a battle for a while now about certain topics like gun control. The gen z population are mainly teenager and we are able to speak out on social media.

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Eight pivotal differences between Millennials and Generation Z that will impact organizational structure, workplace communications, employee training, and more.

The next generation hungry to enter the workplace is Generation Z. According to the U.S. Census Bureau, Generation Z (the post-Millennial generation) makes up 25 percent of the population. ( Read this to learn more about Generation Z.)

Sixty-two percent of Generation Z anticipate challenges working with Baby Boomers and Generation X; only 5 percent anticipate challenges working with Millennials.

Companies with a firm understanding of the expectations and preferences of the emerging generations will be well-equipped to attract the next generation of talent, maximize their potential, alleviate the inevitable cross-generational challenges, and capitalize on cognitive diversity through a generationally diverse workforce.

Generation Z Versus Millennials: The 8 Differences You Need to Know
1. Realistic Versus Optimistic
Seventy-seven percent of Generation Z expect to work harder than previous generations.

Millennials became optimistic, thanks to their encouraging Baby Boomer parents and growing up in a time of prosperity and opportunity. Generation Z will be realistic, thanks to their skeptical and straight-shooting Generation X parents and growing up in a recession. According to Pew Charitable Trusts, during the Great Recession, the median net worth of Generation Z's parents fell by nearly 45 percent.
2. Independent Versus Collaborative
Expand to continue reading ↓

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Generation Z Versus Millennials: The 8 Differences You Need to Know

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Eight pivotal differences between Millennials and Generation Z that will impact organizational structure, workplace communications, employee training, and more.

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Kid is this generation are prone to click on ads that appeal to them. Juuls are taking the world by storm and many teenagers are just buying them because they are so easy to get . By using leering word children of this generation were more subjective to bying a juul

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Juul is under federal investigation for marketing its discreet, flash-drive-resembling e-cigarette product to youth. Credit Credit Jason Henry for The New York Times

The e-cigarette company says it never sought teenage users, but the F.D.A. is investigating whether Juul intentionally marketed its devices to youth.

Juul is under federal investigation for marketing its discreet, flash-drive-resembling e-cigarette product to youth. Credit Credit Jason Henry for The New York Times

SAN FRANCISCO - The leaders of a small start-up, PAX Labs, gathered at a board meeting in early 2015 to review the marketing strategy for its sleek new electronic cigarette, called Juul. They watched video clips of hip young people, posed flirtatiously holding Juuls. And they talked about the name of the gadget, meant to suggest an object of beauty and to catch on as a verb - as in "to Juul."

While the campaign wasn't targeted specifically at teenagers, a former senior manager said that he and others in the company were well aware it could appeal to them. After Juuls went on sale in June 2015, he said, the company quickly realized that teenagers were, in fact, using them because they posted images of themselves vaping Juuls on social media.

The former manager said the company was careful to make sure the models in its original campaign were at least 21, but it wasn't until late 2016 or January 2017 that the company said it decided the models in all Juul ads should be over age 35 - to be "better aligned" with a mission of focusing on adult smokers. Only in June of this year did the company again change its policy, this time to using only real people who had switched from cigarettes to Juul.

The company recently modified the names of its flavors - using creme instead of crème brûlée and cucumber instead of cool cucumber. Juul said it "heard the criticism" that teenagers might be attracted to the flavors and "responded by simplifying the names and losing the descriptors."

The sales campaigns for Juuls - now hugely popular with teenagers across the nation - are at the heart of a federal investigation into whether the company intentionally marketed its devices to youth. The attorney general of Massachusetts, also investigating the company, contends that Juul has been luring teenagers to try the product and has introduced many to nicotine. Her investigation will examine Juul's efforts to audit its own website and other online retailers that sell its products to see how effective they are at preventing minors from accessing Juul or Juul-compatible products. (Federal law prohibits sales of e-cigarettes to anyone under 18.)

"From our perspective, this is not about getting adults to stop smoking," the Massachusetts attorney general, Maura Healey, said in an interview. "This is about getting kids to start vaping, and make money and have them as customers for life."

And Cult Collective, the marketing company that created the 2015 campaign, "Vaporized," claims on its website that the work "created ridiculous enthusiasm" for the campaign hashtag, part of a larger advertising effort that included music event sponsorships and retail marketing. A spokesman for Cult Collective declined to comment.

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Examples of Juul's advertising from 2015. The company's current marketing is far more sober-looking, with a less colorful, more adult design.

The company, now called Juul Labs, denies that it ever sought to attract teenagers. James Monsees, one of the company's co-founders, said selling Juuls to youth was "antithetical to the company's mission."

The original sales campaign was aimed at persuading adult smokers in their 20s and 30s to try an alternative to cigarettes, but it "failed to gain traction on social media and failed to gain sales" and was abandoned after five months, in the fall of 2015, said a company spokesman, Matt David.

Mr. David said sales didn't take off until 2017, after Juul had improved its sales and distribution expertise, and, by then, had a more sober online marketing campaign.

The former Juul manager, who spoke to The New York Times on the condition that his name not be used, saying he worried about facing the ire of the company, said that within months of Juul's 2015 introduction, it became evident that teenagers were either buying Juuls online or finding others who made the purchases for them. Some people bought more Juul kits on the company's website than they could individually use - sometimes 10 or more devices.

"First, they just knew it was being bought for resale," said the former senior manager, who was briefed on the company's business strategy. "Then, when they saw the social media, in fall and winter of 2015, they suspected it was teens."

The Food and Drug Administration announced it was investigating Juul's marketing efforts in April. Juuls and other e-cigarettes are regulated by the F.D.A. as tobacco products because nicotine derives from tobacco leaves. E-cigarette users inhale far fewer toxins than do smokers of traditional cigarettes. The nicotine inhaled while vaping is less a concern for adults than these toxins, but it remains a serious health issue for teenagers, whose brains are still developing.

The Juul story highlights a central dilemma in public health. Cigarettes remain the leading cause of preventable death in the United States, killing more than 480,000 people a year. But will it be possible to get people who are addicted to cigarettes to switch to e-cigarettes, which are less harmful, without enticing a new generation or non-smokers to try them?

Juul, in a letter responding to the F.D.A.'s demand for documents, said it had converted one million smokers to Juul, but the company data is drawn from self-reported surveys on its website and is unverifiable.
[Here's how schools are dealing with the rise in popularity of e-cigarettes.]
Dr. Scott Gottlieb, who heads the F.D.A., declined to comment on the agency's investigation of Juul. But he has long been hopeful that e-cigarettes or other similar devices, properly regulated, will prove a safer alternative to smoking and help people quit the deadly habit. Before becoming F.D.A. commissioner, he served on the board of directors of Kure, a retailer that sells e-cigarette products.

"Two-thirds of adult smokers have stated they want to quit," he said. "They know it's hard, and they've probably tried many times to quit. We must recognize the potential for innovation to lead to less harmful products."
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But Eric Lindblom, a former F.D.A. tobacco official who heads the tobacco control program at Georgetown Law, said Juul's internal concerns about teenage use demonstrate they are in some ways "no different than the cigarette industry."

"They are going to maximize their sales and profits any way they can," he said. "They are going to do that within the law, but they are going to press the gray areas as much as they can."

Over the last three years, Juul has had a meteoric rise. It has become the dominant seller of e-cigarettes, now controlling a remarkable 72 percent of the market, according to Nielsen data. In July, the company completed a round of fund-raising for $1.2 billion, putting it in rarefied air. From a virtual standing-start in 2015, it is now valued by investors at $16 billion.

Across the country, Juuls have become so popular that "Juuling" has indeed become a verb, and officials from several state governments have sent alerts to schools warning them about the problem.

A survey of adolescent drug use last year found that 11 percent of 12th graders, 8.2 percent of 10th graders and 3.5 percent of eighth graders had vaped nicotine in the previous 30 days.

Juul's other co-founder, Adam Bowen, said that he was aware early on of the risks e-cigarettes posed to teenagers, and that the company had tried to make the gadgets "as adult-oriented as possible," purposely choosing not to use cartoon characters or candy names for its flavors.

The F.D.A. has ordered Juul to turn over the company's research and marketing documents, including focus group data and toxicology reports, to determine whether it intentionally courted the youth market.

The day after receiving the F.D.A. letter, Juul announced it would spend $30 million to combat underage vaping and recruited Tom Miller, the attorney general of Iowa, who helped lead the multistate 1998 master settlement with tobacco companies, to run an advisory board to counsel Juul on its efforts. Mr. Miller said recommendations might include more controls on social media marketing and better surveillance of retail outlets, but the ultimate decision on how to spend the money remains with Juul.

Mr. Miller says he sees huge potential in e-cigarettes. He believes Juul and other e-cigarette companies have already helped lower the adult smoking rate to 13.9 percent in 2017 from 16.8 percent in 2014. "The only plausible explanation is e-cigarettes," he said.

A report from Citigroup, citing Nielsen data, said that sales of traditional cigarettes dropped 6 percent in the first quarter of this year and "it's impossible to say what has caused the change for sure but the most obvious case is Juul."

Juul recently deleted months of social media posts, including ones with images of cool-looking young people vaping Juuls. This spring it made major changes to its website, which had prominently displayed a Juul surrounded by luscious-looking images of fruit and the words "Mango, it's back." The site is now a more sober-looking affair, featuring video of adults vaping with a tagline "For smokers. By design." Across the top of the page, visitors are invited to "learn about our youth prevention efforts."

Mr. Bowen, 42, and Mr. Monsees, 38, the company's founders, met in 2003 in a graduate product-design program at Stanford University, bonding over brainstorming sessions and cigarettes. Both had been smokers since their teens, and both have since quit; Mr. Monsees regularly uses a Juul.

The culmination of the program was a masters thesis, and both had struggled to find a worthy subject. In 2004, about six months before the thesis was due, they got to talking about their smoking habits and, within days, were excitedly sending emails back and forth about developing an alternative to cigarettes.

Big tobacco companies were experimenting with e-cigarettes, but there was no real market for them until around 2010, when NJoy, an Arizona company, became the industry's first darling. By 2013, e-cigarettes were a $1.7-billion-a-year business, still only a small fraction of the $90 billion cigarette business.

But then NJoy gambled on an e-cigarette that looked virtually identical to a cigarette. It was a mistake, said Craig Weiss, the chief executive who pushed the so-called cigalike strategy and now consults for Juul. As NJoy's fortuned flagged, he said he realized that people didn't want a product that looked so much like a cigarette that it still left them with the stigma of being a smoker. NJoy filed for Chapter 11 bankruptcy in 2016, later re-emerging.

Juul initially developed a product in 2010 that looked like a fountain pen and distributed it in specialty vape shops. Its sales grew to a modest $30 million by 2015.

Then the company found its current design, a sleek stick that looks like a flash drive, and largely stumbled onto a new way of delivering nicotine: it mixes nicotine with a chemical called benzoic acid. The result is that when Juul users inhale, they get a very quick and powerful burst of nicotine. This gives smokers a more cigarette-like experience, but medical researchers say it also makes the product more addictive for youth.

The company launched its new product in June 2015, with starter kits costing $35, and packs of four nicotine refill cartridges selling for $16 - each roughly the equivalent of the cost of a pack of cigarettes. According to Nielsen, sales in the first month were roughly $1,500 and reached over $1 million that December. It began a steady climb, and then experienced explosive growth in the beginning of 2017, with sales rising 627 percent in the four weeks ending June 17, 2017, according to Nielsen and Wells Fargo Securities.

The company said that toward the end of 2016 and around the beginning of 2017, it changed its social marketing campaign and guidelines to require all models to be over the age of 35.

In the last two months, Juul has removed the flavor focus and now uses only "real people" who have used Juul to switch from smoking cigarettes, the company said.

Matt Myers, president of the Campaign for Tobacco-Free Kids, said that he was prepared to be a fan of a product like Juul if it is responsibly marketed and shown to help adults quit smoking. But he cited a Centers for Disease Control and Prevention report that in 2017 2.1 million high schoolers and middle schoolers used e-cigarettes - "and the reports about high school students using Juul are rampant," he said.

Mr. Myers observed that Juul "delivers nicotine so much better than any comparable product on the market," and so its popularity means that "both the hopes of the e-cig fans, and fears of those concerned about e-cigs and kids, rise exponentially."

On Jan. 23, The Boulder Daily Camera published a front-page story about the growing concerns of local educators in Colorado about student use of Juuls.

Five days later, Carrie Yantzer, the principal at Nederland Middle-Senior High School, received an email that immediately struck her as suspicious. The writer introduced himself as Bruce Harter, a former educator working with Juul to develop an anti-vaping curriculum for schools.

[Here's why public health experts believe vaping may lure teenagers into smoking.]
"I read about the challenges you're having with Juul," Mr. Harter wrote. He offered a free, three-hour curriculum provided by Juul to discourage teens from using e-cigarettes by teaching them about their brains and giving them mindfulness exercises.

"What we've found from focus groups with teenage Juul users is that young people don't understand the dangers of nicotine addiction," the letter read. "They sometimes feel 'pushed' by friends to use e-cigarettes. We also found that they don't have operative ways to deal with stress and the emotional ups and downs of their lives right now."

Ms. Yantzer was angry. "It sounded preposterous," she said, and the company "deceptive."

She wasn't the only school administrator to get such a letter. The Boulder school district and, ultimately, the state of Colorado condemned the offer as a brand-building exercise that was tone-deaf at the very least.

"The way we see this is a fox guarding the henhouse," said Alison Reidmohr, tobacco communications specialist for the Colorado Department of Public Health. "A company that stands to profit from, and currently profit off, youth using a product can't be trusted to prevent use of this product."

Ashley Gould, Juul's chief administrative officer, said the company, because it has not built management around former tobacco-industry employees, was unaware the tactic had been used by cigarette companies. However, Juul's board of directors includes experienced investors, including Nicholas Pritzker, a billionaire whose family controlled one of the country's largest chewing tobacco companies, Conwood, which was acquired in 2006 by Reynolds American for $3.5 billion.

For its part, Juul said it was still deciding what to do with that school program. Ms. Gould said the company did not realize the curriculum would offend or that the idea harked to a tactic big tobacco companies used decades ago. "We didn't know," she said. "We should've known."

Juul has a new innovation in the works, a Bluetooth-enabled version of its e-cigarette that it hopes could push more smokers to switch without risking youth uptake. Mr. Monsees called it a "smart" e-cigarette.

The Bluetooth-equipped Juul might provide a way for adult vapers to measure their nicotine use. It also might discourage teen use by disabling the device unless it's in the presence of its adult buyer, perhaps by linking it to the buyer's cellphone. The solution would still require effective controls on sales to minors at brick-and-mortar stores and online retail outlets.

Juul officials contend their ability to offer such innovations is hamstrung by regulatory policies. The company is building a high-powered operation in Washington to help it navigate such issues. It's run by Tevi Troy, a political strategist who worked with Dr. Gottlieb, the F.D.A. commissioner, at the Department of Health and Human Services under President George W. Bush and who wrote an opinion article with him for The Wall Street Journal.

The company has also hired Jim Esquea, who was an assistant secretary at the health department during the Obama administration, and Gerald Masoudi, a former F.D.A. chief counsel.

The company is also ratcheting up its lobbying efforts. It has reported spending $450,000 on lobbying so far in 2018 - substantially more than the $120,000 reported spent for all of 2017. It also recently started a political action committee, although no donations have yet been reported. In June, Kevin Burns, Juul's chief executive, gave $50,000 to the Republican congressional leadership fund.

The centerpiece of Dr. Gottlieb's tobacco control strategy is a plan that would potentially greatly benefit e-cigarette companies, including Juul. It would require tobacco companies to reduce nicotine levels in traditional cigarettes so much that they were no longer addictive. The proposal is still in the early discussion phase, with the tobacco industry strongly opposed. But it would potentially make Juul, a potent nicotine delivery device, far more appealing to smokers.

Mr. Monsees, a Juul co-founder, says he believes that e-cigarettes are a key to reducing smoking, and can be profitable without sales to teenagers.

"Yes, I want to make money," he said. "I'm on the board with a fiduciary duty that obligates me to make money."

But he added, "The best investor return in the long term comes from more adults turning away from combustible cigarettes."

Alexandra Yoon-Hendricks contributed reporting from Washington.

A version of this article appears in print on , on Page A1 of the New York edition with the headline: Investigators Ask if Vaping Ads Tried to Hook Teenagers for Life. Order Reprints | Today's Paper | Subscribe

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Did Juul Lure Teenagers and Get 'Customers for Life'?

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The e-cigarette company says it never sought teenage users, but the F.D.A. is investigating whether Juul intentionally marketed its devices to youth. Juul is under federal investigation for marketing its discreet, flash-drive-resembling e-cigarette product to youth.

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The iGen Shift: Colleges Are Changing to Reach the Next Generation

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The iGen Shift: Colleges Are Changing to Reach the Next Generation

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They change the way we use technology for college. Many new schools are requiring that you a have a I pad or something of that kind. That is one way the collages are trying to implement tech to school.

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These terrible teenage years is mainly about the times of being a teenager at a time like this. For many the teenage years can the be the most difficult for other it can be the best. The articles says there is issur

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Thinking about the lives of young people today and what they need most.

By Kathleen O'Brien

Ms. O'Brien is a staff editor for the Opinion section.

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Elsie Fisher as Kayla in the film "Eighth Grade." Credit Credit Josh Ethan Johnson/A24

I watched the superb movie "Eighth Grade" this week, a film about the awkward inner life of a girl about to finish middle school. Her agonies made me squirm and recall my own emotional roller coaster at that age. The mom in me wanted to let her know that everything would be O.K.

So this weekend I wanted to share some favorite recent pieces on the fraught teen years. Several I found revolved around the anxiety many teens feel. What can adults do to understand what they are going through? What should we remember as we try to guide them through rough times? These might be a starting point for answers.

Other writers were grappling with issues like racial bias and the cultural forces that contribute to school shootings. All I could think was that our young people deserve a better world than the one we're leaving them - and I hope we can create it. One of my favorites in this collection argues for lowering the voting age to 16. A little power at the ballot box could go a long way.

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Credit Anna Parini

Teenagers are struggling with anxiety more than any other problem, perhaps more than ever before, the psychologist Tracy Dennis-Tiwary writes. There's a good chance that it is anxiety that is driving teenagers (and the rest of us) to escape into screens as a way to flee fears.

There is a darker side to adolescence that, until recently, was poorly understood: a surge during teenage years in anxiety and fearfulness, the psychiatrist Richard A. Friedman writes. Largely because of a quirk of brain development, adolescents, on average, have a harder time learning how not to be afraid than either children or adults.

Also from Laurence Steinberg: We lament the delayed entry of young people into adulthood. But prolonged adolescence, in the right circumstances, is actually a good thing. It fosters novelty-seeking and the acquisition of new skills.

Josephine Sittenfeld, a photographer, was sorting through her high school bedroom and created this poignant photo essay about what she discovered. "My takeaways from a weekend visiting my former self? I was boy-crazy. I worked really hard in school. I yearned for a bigger, more exciting life."

After the March for Our Lives rally, the historian Jon Grinspan wrote about times that young Americans changed the country's politics, even in periods of bleak partisan divide. Will they do it again?

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Opinion | Weekend Reads: Those Terrible Teenage Years

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Thinking about the lives of young people today and what they need most. By Kathleen O'Brien Ms. O'Brien is a staff editor for the Opinion section. I watched the superb movie "Eighth Grade" this week, a film about the awkward inner life of a girl about to finish middle school.

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Gen z is a technology generation and we know what we want and the what they would do anything to get it. There is way to get the attention of gen z is to convince them to the work force. There was a survey th took that test.

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Organizations of all shapes and sizes are facing a newfound imperative to effectively recruit the up-and-coming talent pool knows as Generation Z (Gen Z). Companies are quickly realizing that Gen Z (the pre-teens and teens born roughly between 1996 and 2010) constitute a rare and distinct breed of employee. This demographic has unique values, priorities, and work outlooks as compared to Millennials. The question at hand--how do organizations effectively recruit this new modern-minded worker, estimated to represent 75% of the workforce by 2030?
Commit to a Social Ethos
Gen Z cares about our society and planet. They want to make their mark, in part, by making our society better than past generations have managed to do. According to a 2017 survey by Cone Communications, 94% of Gen Z believes companies ought to address social and environmental issues (as compared to only 87% of Millennials, and only 86% of the general population). In fact, according to a 2015 research report from Robert Half Inc, 30% of Gen Z are willing to take a 10-20% pay cut if it means they are able to work towards a mission they care about.

To attract Gen Z, companies must emphasize corporate social responsibility (CSR). This tends to entail a shift in priorities in terms of developing and promoting a CSR strategy. Recognizing that this mission-critical, companies such as IBM, Google, Johnson & Johnson, and Netflix have already doubled down on their CSR programs. Google, for example, allows its workers to devote up to 20 hours of work time to volunteer efforts each year and awards $50 grants to nonprofit organizations for every five hours that a Googler spends volunteering for a particular organization.
Develop Mental Health Support Systems
Gen Z grew up tethered to tech gadgets and to social media. They've spent more time glued to their screens and less time outdoors socializing and developing a social support system than their Millennial predecessors. Although more research needs to be carried out on the subject, initial research points to the fact that Gen Z is more likely to experience depression and entertain suicidal thoughts compared to previous generations.

Gen Z will be partial to employers that offer strong mental support services to their employees. According to by Lovell Corporation, while Millennials are more likely to prioritize employability supports (education, training, and career support, for example), Gen Z is more likely to gravitate towards mental health support.

To recruit Gen Z, companies must develop well-oiled mental health support systems. Initiatives such as company-sponsored yoga classes or access to personal counseling sessions are excellent steps in the right direction. In my experience, many larger companies have experienced success by offering employees subscriptions to online therapy apps such as Talkspace and Breakthrough. Apps tend to be very effective in catering to the mobile-savvy Gen Z demographics.
Develop A Culture of Entrepreneurship
Another important difference between Gen Z and employees of previous generations is their bias towards engaging in entrepreneurial pursuits. suggests that, as a whole, Gen Z is much more creative and entrepreneurial-minded than past generations.

There are many reasons underpinning Gen Z's love of entrepreneurship. Thanks to the rise of MOOCs (produced by Coursera, Khan Academy, and others), Gen Z has realized the thrill of exploring new and unfamiliar areas, and of acquiring skills that will equip them to pursue their specific passions. As well, they've also grown up surrounded by entrepreneurial role models. To fuel the fire, those who have achieved entrepreneurial stardom (Mark Zuckerberg, Steve Jobs, Jeff Bezos, and the like) have also been conceptualized by the media as nothing short of "celebrities".

If organizations hope to be competitive in terms of attracting Gen Z talent, they must create environments that make possible the channeling of the entrepreneurial spirit within the confines of an organization they didn't create. It's no small task. A report from revealed that while 75% of large companies consider themselves to be entrepreneurial, 75% of entrepreneurs leave employers because they don't feel they have the opportunity to be entrepreneurial. Unless policies and practices change, this trend is destined to get much worse with the rise of Gen Z in the workplace.

There is hope. Companies like 3M, Dreamworks, and others are encouraging entrepreneurship. They, for example, permit employees to set aside a fixed percentage of on-the-job time to pursue ideas and endeavors that are unrelated to their primary jobs. Even smaller-scale initiatives such as company-wide "Hackathons" can move waters.

The valuable members of Gen Z are starting to shed their baby faces. They'll soon dominate the workforce. Companies must be prepared. The first mover advantage will be a prerequisite for success.

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What's Your Strategy For Attracting Generation Z?

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Organizations of all shapes and sizes are facing a newfound imperative to effectively recruit the up-and-coming talent pool knows as Generation Z (Gen Z). Companies are quickly realizing that Gen Z (the pre-teens and teens born roughly between 1996 and 2010) constitute a rare and distinct breed of employee.