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Social Media. Social media plays a big part in the role of Interactive Media. Multi billionaire companies are involved such as

- Facebook ( Mark Zuckerberg. share owners > Eduardo Saverin, Andrew mcCollum, Dustin Moskovitz, Chris Hughes.

- Twitter

Jack Dorsey, Noah Glass, Biz Stone, Evan Williams

- Instagram Kevin Systrom, Mike Krieger (Burbn, Inc.)
This is a quote from Zuckerberg: When I made Facebook two years ago my goal was to help people understand what was going on in their world a little better. I wanted to create an environment where people could share whatever information they wanted, but also have control over whom they shared that information with. I think a lot of the success we've seen is because of these basic principles.

- Youtube was founded by Chad Hurley, Steve Chen and Jawed Karim, who were all early employees of PayPal.

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Virtual reality. From sims to games like Grand theft auto there has been a lot of change. Not only has the graphics changed the whole aspect of virtual reality has changed. Its not longer button operated anymore, Latest technology allows its user to step inside the game itself. This is called 4DX. The equipment used is highly advanced and allows the user to see the computer generated world as if it was real life. This particular piece of equipment is like glasses, instead its a big box on your head. The idea of this is so that you can't see anything but the game itself. The motions used are quite advanced. The virtual reality kit uses a 360 camera aspect. Wherever you look the rift follows, so if you was to look around your room it would seem as if you was looking around as your character in a particular game. This kit also uses touch motion pads and an ear piece, this gives you the senses on touch and sound. Because this is so advanced a decent kit would cost you about $600 american dollars. They are still yet to release this to the public so you can only pre-order at the moment.

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xbox is also a good example as there are two different types of interactive medias. You have the social side and the interaction between you and the commands you give the console. You can socialise with people over the internet on the xbox. You also have the interaction where you can give the xbox commands.

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Ebay is a website where you interact with other people online by auctioning items, there is also a social side to it where you can speak to customers directly.