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His website, social media accounts as well as his YouTube channel simultaneously promote his music. There are always links to other pages where you can find out more about Bieber or follow him. This increases awareness and interactivity.

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His social media pages such as Instagram often features pictures of him showing off his toned body and tattoos as well as selfies showing his new hair. He tends to post a lot of these kinds of photos which is very synergistic with his new album and reinforces his current image.

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His has a distinct American urban but simple fashion style consistent throughout his music videos and social media pages. His sneakers, from Kanye's Yeezy collection, are very on trend and tie in with his swag style and image.

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The front cover (left) shows a very toned Justin with tattoos and bling on his wrists. This signifies his new hip style and perhaps a more grown up look and music style widely connoted through many of his new music videos and social media pages such as Instagram. The album's cover art which features various abstract symbols was designed by Retna. It is synergistic with the artistic visuals seen in Bieber's earlier song Where Are U Now signifying the new look and vibe of his music.

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As you scroll down Bieber's home page you come to find his most recent hit songs.

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The purpose album is in a consistent black and white colour scheme which is consistent with his website's style. The album's back cover shows a prop used in one of Bieber's music videos.

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Justin released his album Purpose in November 2015 by Def Jam Recordings and School Boy Records. This album came after he released three hit singles "What do you mean", "Sorry" and "Love Yourself".