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With so much negativity online, anti-bullying charity has set up Champions Against Bullying a new automated account to put some love back into the game.

And it's doing so one delightfully uplifting, and personally directed, tweet at a time.

Hello. I am the NiceBot. I want to make the world a nicer place, one tweet at a time. Follow my journey, and have a nice day. #TheNiceBot
- The NiceBot (@TheNiceBot) October 1, 2015

The NiceBot is pumping out a friendly tweet to a random user every 36 seconds. So far, some 8,800 messages have been sent.

The tweets ask users whether they are astronauts because they're "out-of-this-world" and tell them their smiles make the world a happier place.

@shaafiiaa Are you an astronaut? Because you are out-of-this-world. #TheNiceBot
- The NiceBot (@TheNiceBot) November 15, 2015

@thgforzayn You make my circuits tingle with happiness. #TheNiceBot
- The NiceBot (@TheNiceBot) November 15, 2015

The tweets may be slightly cheesy.

But Deutsch creative director Jeff Vinick, who teamed up with Champions Against Bullying for the project, said he hoped people would respond favorably to the positive spambot.

He dubbed it "the Mars Rover of kindness."

"While spam is normally thought of as something negative, we figured that if the message was simple and positive enough, people would respond favorably - and maybe even be tempted to spread some niceness themselves," he told AdWeek.

@michaelgif You should be pictured in the dictionary under delightful. #TheNiceBot
- The NiceBot (@TheNiceBot) November 15, 2015

@dallasufoco Your smile makes the world happier. #TheNiceBot
- The NiceBot (@TheNiceBot) November 15, 2015

The NiceBot ultimately aims to reach every single one of Twitter's 300 million users.

You may be waiting for your uplifting note for some time, however, as AdWeek points out that it will take the bot some 342 years to get to everyone.

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This SpamBot Is Saying Nice Things To EVERYONE On Twitter

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With so much negativity online, anti-bullying charity has set up Champions Against Bullying a new automated account to put some love back into the game. And it's doing so one delightfully uplifting, and personally directed, tweet at a time. Hello. I am the NiceBot.

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Cultural social media obsession blinds both stars and fans to reality.

Eighteen-year-old Essena O'Neill had a great body, beautiful clothes and hundreds of thousands of fans.

She had it all - but only on Instagram.

" Social media, especially how I used it, isn't real," the Australian teen wrote on photo-sharing social media site Instagram last week.

O'Neill, who is now calling for people to get off social media for a week, has overhauled her Instagram presence, deleting many photos and adding details to others. "Didn't pay for the dress ... the formal made me feel incredibly alone," she wrote on the photo of her wearing a striking white gown. On an image of her radiant face, she wrote, "I had acne here, this is a lot of makeup," and on a sexy bikini photo, she admitted, " Not real life - took over 100 in similar poses trying to make my stomach look good."

O'Neill, with her more than 600,000 Instagram followers and 260,000 YouTube followers, is not your typical teen.

But while her number of followers may have been atypical, her approach wasn't. A CNN study on teens' use of social media released last month found that "the heaviest social media users admitted to checking their social media feeds more than 100 times a day," and that "61% of teens said they wanted to see if their online posts are getting likes and comments."

But are we chasing the best life when we chase social media accolades? Consider the tragic story of Madison Holleran, a 19-year-old track star who committed suicide an hour after posting on Instagram a beautiful photo of Philadelphia's Rittenhouse Square at twilight.

"She seemed acutely aware that the life she was curating online was distinctly different from the one she was actually living," wrote Kate Fagan on ESPN.com. "Yet she could not apply that same logic when she looked at the projected lives of others."

Holleran's isn't an isolated case. A 2011 Utah Valley University study found that among undergrads studied, "those spending more time on Facebook each week agreed more that others were happier and had better lives."

That suggests O'Neill's story - and those of other social media stars - is doubly tragic, hurting both the star and the fans.

But perhaps the tide is shifting. Twitter is struggling, with its number of U.S. users stagnant at about 66 million for months. Actress Kate Winslet recently told The (London) Sunday Times that she restricts her children's access to social media, saying, "It has a huge impact on young women's self-esteem because all they ever do is design themselves for people to like them." O'Neill confirms that, writing: "I was ... terrified no one would value me for myself."

What a waste of the potential of social media, a tool that could allow connections to flourish by making it easier for geographic and time differences to be spanned.

In contrast to O'Neill's story is a viral Facebook post about a man who emailed boudoir photographer Victoria Haltom to complain about the photographs she took of his wife. According to photographer's post, the man complained that by airbrushing away his wife's stretch marks, wrinkles and cellulite, the photographer obliterated the evidence of the man's children and the couple's shared lives together.

POLICING THE USA: A look at race, justice, media

Of course, if his wife's unedited photos had been posted online, she would have likely been mocked or ignored, not greeted with thousands of likes. But her husband's reaction shows the truth about human relationships: with knowledge, with intimacy, with shared lives comes a kind of vision, understanding and genuine love that "filters" better than any Instagram option.

No, you can't have that kind of relationship with millions of fans. But who wouldn't trade 15 minutes of fame for decades of genuine relationships?

As O'Neill said in a video released after her story went viral, "Nothing is perfect about spending every single day making your life look perfect online."

Katrina Trinko, a member of USA TODAY's Board of Contributors, is managing editor for The Daily Signal. Her views do not represent The Heritage Foundation, her employer.
In addition to its own editorials, USA TODAY publishes diverse opinions from outside writers, including our Board of Contributors.To read more columns like this, go to the Opinion front page.
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Cultural social media obsession blinds both stars and fans to reality. Eighteen-year-old Essena O'Neill had a great body, beautiful clothes and hundreds of thousands of fans. She had it all - but only on Instagram. " Social media, especially how I used it, isn't real," the Australian teen wrote on photo-sharing social media site Instagram last week.

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Hallo, hallo? testing, testing