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Habib Babalola
Student no 301102173

Apple is a prominent hardware and software company best known for its series of personal computers, the iPod and its innovative marketing strategies for its products. Introduced in 1984, the Macintosh was the first widely sold personal computer with a graphical user interface (GUI).

Qualities

Apples are extremely rich in important antioxidants, flavanoids, and dietary fiber. The phytonutrients and antioxidants in apples may help reduce the risk of developing cancer, hypertension, diabetes, and heart disease. This article provides a nutritional profile of the fruit and its possible health benefits

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Mukul Gulati - 301025051
Sukhmanpreet kaur - 301028522
Sukhmani Singh - 301019956
Amazon - Online Marketing
Two Dimensions of Quality
1.Features : Amazon is the largest online marketing site which avails different types of product from various parts of world to our doorsteps. More than thousands options are available on your device. the quality of goods provided is up to the mark and its delivered on the given date and time with the perfect packaging.
2. Aesthetic : Amazon is helping hand to those who are occupied in their busy schedule. By providing door to door service amazon helps their customer to save their time. Moreover, amazon has got everything that their customer might need on the daily basis.
Contribution to VCM
1. Technological Investment : company has made the best technical investment by establishing e-commerce all over the world. Company invests best in the demand and preference of their customers. Amazon is a market where a person could find everything they would need.
Employees : Employees of the company are provided with all the medical and dental facilities. Moreover, employees get paid holiday and days off. Also, special employee discount on any purchase.

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Yu Sun(300969473)

Menghan Li (301059697)

2 Dimensions of Quality

1.Aesthetics: The products are casual and inexpensive. They are well-designed.

2.Features: UNIQLO are focus on fabrics, sewing, and finishing, so the products are good in appearance, quality and functionality.

Contribution to VCM

1.Purchase of raw materials

Uniqlo apparel product concept is the main performance and young market so common and basic raw materials to purchase price low, give priority to, because of the raw material is low, so must have a strict production standards to increase the value of the product, so the Uniqlo is enjoyed by people because of its low price, and good quality, The low purchase cost of raw materials can make the enterprise earn a good income, and the money saved can be used in other aspects of the enterprise. I think this is a win-win situation.

2.Technology investment (Design)

Uniqlo's innovative design is popular with young people because its virtual business model saves companies a lot of money, so Uniqlo can invest a lot of money in design, which is a key part of the core value chain of an enterprise.

3.Processing production

It is also the embodiment of efficiency in the value chain to authorize outsourcing production to other small and medium-sized enterprises. The benefit of outsourcing production is to realize product value efficiently and cheaply

4.Sales

Uniqlo adopts the franchise operation mode to carry out mass sales. Opening different stores in different locations can attract different consumer groups and improve product awareness, which is also an invisible publicity for Uniqlo.

5.Market development

Uniqlo will adopt different promotion measures in different festivals to stimulate the market of the same industry and keep its products in the leading position.

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Yunlu Liu
301051827
Rupinder kaur
301052266
Yiwen Chen
300981486

Canada Goose(Jacket)
1.Features: Canada goose is made of high quality pure natural materials, has good durability, soft and comfortable texture, and can provide users with good thermal insulation effect.

2. Aesthetics: The product itself has a high-quality appearance and is available in a variety of different colors. The distinctive logo on the jacket can quickly attract attention.

Contribution to VCM
1. Organizational culture and attitude: They hope that their products can free people from the cold, no matter where they are, they can make them feel warm from life, and unremitting innovation and improvement will make customers have a better experience. .

2. Technology investment : Canada geese have a high technical understanding of down insulation technology. They make a mixture of natural and artificial materials, which can achieve better insulation compared to other types of down, and the jacket is lighter.

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Komalpreet Kaur (301047759)
Priyal Patel (301049370)

Fossil is overseas brand founded by the american fashion designer Toms
kartsotis. It is offering smartwatches,  bags, wallet, jewelry and many other products. Primarily, fossil is known for the providing the great quality of the trendy watches.
Features: Fossil watches are crafted from the high quality material. Most of the watches are made from the stainless steel which is easy to repair. The automatic movement features implicit rotor that is controlled by the movement of the wrist – no battery required. In the event that your watch quits ticking, essentially turn the crown clockwise until you feel some obstruction. fossil watches have life time glass replacement.
Benefits: Your watch will function seamlessly between time zones, since you'll always be connected. Well Developed. The technology fossil use to harness. the energy in fossil fuels is well developed.

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Nancy 301021455
Navjot Kaur 301017670
Gurjot Singh 301017677

2. Dimensions of Quality (Ex. 6.8)
1. Serviceability: Air Canada provides Maple Leaf Lounges that gives their customer a cozy and comfortable setting with breathtaking views away from airlines bustle and gives them unparalleled level of services. It gives the larger seats with more recline and extra legroom to be more spacious and dedicated cabin. Air Canada provides direct services to over 200 destinations on six continents and introduce new destinations worldwide for customers to explore.
2. Features: Air Canada features 1000 hours of on- demand movies, TV programs and musics. It gives an adjustable and foldable headrest for better sleeping position, as well as a comfortable pillow and blanket.
Contribution to VCM
1. Technological Investment:  Air Canada invest to have its entire fleet of unpressurized aircraft to have fixed oxygen systems to give that to their crew and passengers in case of emergency. It give the access to free wifi in the air as well.
2. Employees: Air Canada provides health and insurance benefits to their employees such as dental insurance, life insurance, accidental death and dismemberment insurance. Air Canada employees retiree with benefit pension plans with fixed sum upon retirement.

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eatures which are helpful. It is an electric car. thats why it is eco-friendly car with no pollution. The most beautiful feature of this car is autopilot. The system is capable of controlling the throttle, brakes and steering in certain situations.
2.Asthetics

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Yohanes Paulus 301006043

Kathleen Romano 300699111

Maryl Galanga 300890783

Gucci (Product)

2 Dimensions of Quality (Ex. 6.8)

1. Features: Gucci's Products have special features that only they specifically have. Products they have are bags, wallets, suitcases, glasses, clothing, shoes and more. Made with a variety of fabrics such as authentic Italian leather, GG canvas, Diamante, Guccissima leather and Flora.

2. Aesthetics: Gucci has their own identity which makes those who buy and wear their products look great and feel great. For example, if you see a bag or wallet with their GG Supreme canvas you will automatically know that it is the Gucci brand and it complements their look.

Contribution to VCM (Ex 6.6)

1. Technology Investment: Gucci’s products always made from the highest quality of materials and their craftsmanship that is unique and special. Their technology also make Gucci’s products worth more for it’s features and benefits. Gucci also invest in technology to focus on digital marketing to market their products globally.

2. Organizational Culture and Environment: Gucci always keep their classic collections available for the customers and even it is always available, a lot of people always look for it and it will always be their original classic collections (OG). Gucci’s characteristics is unique and we cannot find it on other brands.

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Gurleen Singh(301066936)
1.Feature
Tesla has many safety features which are helpful. It is an electric car. thats why it is eco-friendly car with no pollution. The most beautiful feature of this car is autopilot. The system is capable of controlling the throttle, brakes and steering in certain situations.
2.Asthetics
Tesla give best looks because it is the best combination of mundane, low profile and sporty, aggressivness.

Contribution to VCM

Employees
Tesla gives lots of opportunities to its employees to learn new things. Health Insurance is the best. Tesla offers $10,000 stock when you are hired. However, you will need work for Tesla for 4 years to actually have that $10,000. That to me is the worst part of the package
Technology Investment
Tesla is known for electical car and its also try make it more comfortable by adding new features and megapack battery electric grid.

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Samm Samuel 300961723
Adidas (shoe)
1. Features Adidas shoes come with a special fabric which makes the shoe durable plus comes with  a special rubber which makes it comfortable to wear and  minimizes water to enter the shoe in a certain percentage.
2. Quality :The Adidas shoes company is known to be the best shoe and it was nominates to be the best company in shoes production
Contribution to VCM
1. community benefits from the company as they trying to change lives through sports.
2. Technology investment in making better products with better raw materials and also putting technological investment in high quality commercials in order to sell their products through athletes

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Ramandeep Singh Plaha
(301049361)
Gurpreet Singh
(301047280)
Pargat Singh
(301030085)
Apple ( iPhone- product)
Two Dimensions of Quality
1. Serviceability: Apple provides very reliable and quick service to their users. if iPhone users have any problem with their device and accessories, they can easily replace it by visiting any nearest apple store or by reaching online at their official website.
Features:  iphone device has numerous features that helps to make our life easier. Particularly, data security can be considered as an indispensable feature of iphone. it is not a piece of cake to steal data from these devices as these are programmed the way to keep data secure. No one can connect device to any other device without the user's permission.

Contribution to VCM

Technology Investment: apple is dedicated to provide a  remarkable service by adding new features or upgrading software. Moreover, they focus on better design and data security.
Employees:
Apple provides good salary to their employees as well as a lot benefits. such as, apple employees get an annual 25% discount when they buy any ipod, computer, or ipad. Additionally, every three yaers, workers can get $250 0ff an ipad or $500 off a Mac.

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Gurpreet Aulakh (300801670)
Barinder Bhangu (301004681)

Rolls Royce (CARS)
2 Dimensions of Quality

1. Features: Rolls Royce come with the different colors models and special additions it specifies in the royalist look as it has a space roof considered of stars and safety of the customers.
2. Aesthetics: Rolls Royce give the best looks the perfect feel to the customer as the symbol itself represent the Royalty and the price itself give the best feel to the person as it is considered as the second most expensive cars in the world. It gives the customer a self satisfaction.

Contribution to VCM

1. Employees: The benefits and perks are given to the employees as well as the the employment opportunity to the  society and to the new comers are given by the company.

2. Technology investment : investment in highest quality of raw materials , latest technology(software) in the cars to give the customers the luxury feeling and  the latest machines which make the machine safer and more upgraded which can not be made by human labor.

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karamjeet kaur- 301052229
Gurwinder singh- 301052267
Simranjeet singh 301039182

Nike (shoes)
1. Features: Nike shoes come with fabric pattern and solid rubber which makes it more comfortable and supportable .
2. Quality: the general quality is good and the materials are carefully chosen.

Contribution to VCM
1. organizational culture and attitude:  they create cutting edge sport shoes according to the current  consumer preference.
2. Technology investment : Nike achieved the third quarter of 2019 acceleration in the footwear sale. it is also investing in its NikePlus membership program to create more personalized connections with customers.

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Louis Vuitton (Product)
2 Dimensions of Quality (Ex. 6.8)
1. Durability: the products are made from a high quality materials, and are long lasting
2. Aesthetics: The products have a unique design and they are handmade.  There are a very good finished product

Contribution to VCM (Ex. 6.6)
1. Organizational Culture and attitudes: the company maintains the culture of make handmade and limited edition of the products even with the large demand of products.
2. Technology investment:
Investment in highest quality raw materials and workmanship that is custom and exclusive to the brand

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What does QUALITY mean or look like?                               

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What does QUALITY mean or look like?                               

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1. Upload ONE image of an organization, a brand or a product that defines 'quality'. Now explain using any 2 dimensions of quality (using jargon - Ex. 6.8) to justify your choice
2. Elaborate how this organization has contributed to it's "VCM" (Ex. 6.6)
Due Date - Friday, Nov 1 midnight

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Rhenesa Joy Borja - 301024557

Phamela Lara Ojeda - 301028861

Alexandre Tahara - 301034002
Paulo Sarmiento - 301029048

2 Dimentions of Quality:
Convenience:

Bell is a company that is really accessible to its customers. They have 25 stores - only in the Scarborough area. They also have live chats through their website which is more convenient as you can get the answers to your questions and report complaints in the comfort of your homes.  Customers can also call Bell Customer Service Hotline or can send them an Email where a representative may respond immediately. They also have an accessibility services call centre for people with disabilities.

Completeness:

Bell offers a variety of services from:

Bell Mobility – Bell offers mobile phones even the latest models of mobile phones through pre-ordering, they also offer mobile phones together with plans (call, text, and internet)

Bel TV – Includes the Home PVR where you can rewatch your favorite shows, as well as have access to movies using Netflix or Youtube. You can also connect your device using Bluetooth.

Bel Internet – Bell provides a Whole Home WIFI which is a wall to wall internet and WIFI works in every room, super-fast speed and unlimited WIFI.

Bell Home Phone – includes unlimited local calling and affordable long distance calling, 3 way calls.

Bell Bundle – Bell offers a Bundles like TV + Internet, or TV + Internet + Home Phone, or customers can also build their own bundles according to their needs.

Contributions to VCM:

Employee/Human Resource:

Bell is recognized as one of Canada’s Top 100 Employers for 2019. Bell Canada supports their employees in prioritizing their health and wellness providing a company intranet access where employees can read articles or watch videos and training about health. They also provide their employees with a variety of amenities and facilities that they can enjoy. They have access to nutritionist, massage therapist and even expanded their coverage for mental health services. That is how much Bell Canada values and takes care of their employees.

Organizational Culture/Attitudes:

Bell Canada provides their employees with appropriate training so they can help these people rise up to a higher position. In other words, Bell invests in people whom they can see who have the potential to lead and people who really makes an effort at work. Bell has a ‘people first’ mentality where it promotes a workplace that employees can succeed in. They also reward retiring employees an embossed leather wallet with a thank you letter signed by the CEO.

Technological Investment:
Bell has changed its technology since  2015 when they introduced 4K displays and curved phone screens, with the invention of wearable technology and virtual reality Bell increased its variability of devices,  this gave its clients the opportunity to buy the newest devices, this increased their value of service.