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(Maria, 2018)

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Gottschling, I. R. (2016). Gun Violence by the Number. Retrieved June 14, 2018, from https://everytownresearch.org/gun-violence-by-the-numbers/

Bondia, T. (2018). This is America. Retrieved June 14, 2018, from https://www.artstation.com/artwork/N6YxD

Genius. (2018, May 06). This is America. Retrieved June 14, 2018, from https://genius.com/Childish-gambino-this-is-america-lyrics

Gambino, C. (2018, May 05). Childish Gambino - This Is America (Official Video). Retrieved June 14, 2018, from https://www.youtube.com/watch?v=VYOjWnS4cMY

Maria, É. (2018, May 17). Entenda o clipe "This is America" de Childish Gambino. Retrieved June 14, 2018, from https://portalgiro.com/entenda-o-clipe-this-is-america-de-childish-gambino/

IMDb. (n.d.). Donald Glover. Retrieved June 14, 2018, from https://www.imdb.com/name/nm2255973/

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(Bondia, 2018)

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Overall "This is America" is an excellent form of art activism that effectively stands against gun violence in America. Childish Gambino demonstrates Americas two current largest issues of racism and gun violence in this music video. "This is America" is another attempt to publicly raise awareness about gun violence and racism in the United States. How long will it take for the American government to ealize that one more life is not worth losing so that people can have the right to bare arms.

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(Gambino, 2018)

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(Gambino, 2018)

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This is America is an excellent form of art activism. Although, there are minor things about the music video and song that weaken its effect. For example, during the music video there is too much going on that if you were to only watch it once you may not catch. Many people do not have the time to watch and analyze the video over and over again. Another weakness of the video would be the violent shooting scenes. These scenes are very effective however many people are sensitive to violence of that nature and may have turned it off after they saw the first man be tied up and shot.

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(Gambino, 2018)

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The music video starts with an African American man playing the guitar peacefully. This man within the first minute of the music video is tied up with a bag over his head and then is brutally shot and killed. This death signifies how the African American community is mistreated and wronged in America. There have been many cases where African Americans have been shot and killed although they are not possing as a threat.

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(Gambino, 2018)

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In the music video there are teenagers who are dancing with Gambino. This may seem harmless but their school uniforms indicate to us that school children are yet another victim of gun violence. With all the recent school shootings within the past 5 years Gambino is demonstrating that no American is safe. Close to the end of the song Gambino says "They gonna find you like "blocka" (blaow)" (Genius, 2018). which at this point the children run away frightened for their lives.

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In "This is America" there is a line that says "This a celly (ha), that's a tool(yeah)" (Genius, 2018). Childish Gambino is most likely speaking about cell phones being used as a tool to capture questionable moments of police brutality. Although we have these “tools” to capture these moments, police officers have still gotten away with their actions. However, with the use of cell phones we as individuals are able to publically broadcast their actions and hold them more accountable.

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Childish Gambinos most apparent message in "This is America" is the importance and value that is placed on guns over peoples lives, more specifically African American's. In the music video there are two occurances where people are shot and their bodies are  discarded but the weapons used are placed on a red satin cloth and handled with much care.

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Gambino is trying to show us that this is what America has become and how ridiculous it is that the government has not banned the ability to buy and own guns. "On average there are nearly 13,000 gun homicides a year in the united states.. [African Americans] are 13 times more likely than [Caucasian's] to be shot and killed with guns" (Gottschling, 2016). This statistic is extremely eye-opening and proves Gambino's views on gun violence.

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(IMDb, n.d.)

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Background: Donald Glover (Childish Gambino)

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Background: Donald Glover (Childish Gambino)

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Donald Glover better known as Childish Gambino is an American actor and songwriter. Glover first started creating music back in 2011 and has been influencing the rap/pop industry ever since. With hits such as 3005, Sweatpants, Redbone and most recently This is America it is evident that Gambino likes to stay away from the norm.

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(Gambino, 2018)

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Childish Gambino - This Is America (Official Video)

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May 5th 2018 Childish Gambino released his first single of the year and it quickly gained a lot of attention. In only 24 hours his music video for "This is America" gained 12.9 million views. This song is extremely catchy and fun although it has a few hidden messages that you may miss the first time around. "This is America" is about two major current issues that America faces as a country, Gun violence, and equality among all races. Childish Gambino references these issues in a very unique way and that is why so many people are talking about this new song.

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Reflection of Modern Society
(Gambino, 2018)