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Advantages regarding price-offs on page 350 in our book:
-Stimulate sales
-Encourage product trial
-Encourage brand switching
Disadvantages:
-Negatively impacts profits
-Encourage price-sensitivity (biggest one in my eyes)
Negative impact on brand image
(Clow & Baack, 2016)

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Starbucks offered any of their breakfast sandwiches for $ 2 when purchasing a regular cup of coffee last week. Customers in Seattle, Miami or Chicago who have bought something in the morning at Starbucks were able to buy any cold drink for $2 after 2 pm (Premium). Sampling is another form of promotion that Starbucks uses. For instances, the coffee company gave away free coffee or samples of their new petites. Also, "Happy Hour" is where a specific drink is offered for half of its original price. Coupons or " Buy one and get one FREE" are frequently used tactics at Starbucks as well.

Cite:
http://natmar124.blogspot.com/2011/10/ch-18-sales-promotion-and-personal.html

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Starbucks has placed different types of Sales Promotion across the country and other nations with hopes of motivating more customer to purchase, especially in times of economical hardships where people are less likely to purchase. The coffee company uses all kinds of different sale promotions.
Cite: http://natmar124.blogspot.com/2011/10/ch-18-sales-promotion-and-personal.html

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This Starbucks ad was very effective.
Starbucks will create half price frappuccio's during happy hour at 5 pm to 7 pm on weekdays several times throughout the year. This incentive or sales promotion is an example of a price-off. In our book on page 349 it says that, a price-off is a temporary reduction in the price of a product to the consumer (Clow & Baack, 2016).  This promotion strengthens the relationship of the brand, because it allows consumers to buy Starbucks at half price. Many customers become loyal to Starbucks, and will continue to buy products even after the half price sale.

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(Clow & Baack, 2016)

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Clow, K.E., & Barack, D. (2016). Integrated Advertising, Promotion, and Marketing Communications. Boston: Pearson.