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Is the use of graffiti art and graffiti-inspired art by new businesses and developments in Santa Ana, like the Fourth Street Market, authentic?
Yes it has, it has even been graffiti arts in the business building.

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Do these works of art represent the traditional roots of the hip-hop/graffiti subculture in Santa Ana? Or are these businesses merely using the subculture to attract clientele to downtown Santa Ana?
Business are using the subculture to attract clientele to down town Santa Ana.

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This source is pro gentrification because they are using Graffiti as art to attract people to view Santa Ana as a form of attraction to teenagers. They are doing this by remodeling the walls and hang out places by using bright Graffiti art that adds traditional hip-hop subculture in Santa Ana.