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Branding;
bereik en merkbekendheid

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TV & Radio
Outdoor
Printadvertising

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High-impact Display advertising
Mobile advertising
Content marketing

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Engagement;
Merkassociatie en merkbeleving

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Sales/conversie;
Leads/sales
Conversievolume

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Loyaliteit:
Retentie en Churn reductive

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PR
Advertorials
Event marketing

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Point of Sale acties
Direct Mail

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Direct mail, base

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St, IAB Display advertising (RTB)
Social advertising
Gmail ads
SEA & SEO

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Retargeting (display)
Retargeting (RLSA)
SEA & SEO

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Cost per lead/Sales/Action
Return On Ad Spend (ROAS)
Return On Investment (ROI)