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is identified by the analysis of each activity of the whole organisation in Porter's concept of Value Chain, composed by:
1. prmary activities;
2. support activieties

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1. the genral (macro)environment
2. the competitive (micro)environment

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the enterprie's scope and purpose, aiming to distinguish it from similar enterprises

ES:

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1. Mission and objects
2. External context
3. Internal context
4. Strategies
5. Result

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how people decide to organize major recources to onhance the perfrmance of an enterprise.