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For example, in the advertisement for Pepsi, the advertisers used the persuasive technique of testimonial. Ray Charles is featured on the piano with a Diet Pepsi sitting next to him. "You Got the Right One Baby" is the slogan Pepsi used during this time period, and it is featured on the advertisement. The women and Ray Charles seem to be laughing and to be having a good time. This is an example of the transfer technique. Drinking Diet Pepsi can help you to have a good time.

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Watch the ad below and answer the questions.
1.What is the item/thought being advertised?
2. What is the first thing you notice about thea dvertisement? What pops out at you?

3. In complete sentences, describe theadvertisement.  (2-4 sentences)

4. What techniques (from your notes) does the advertiser use?   Explain how they areused in this advertisement. Do you think it is a successful or unsuccessful use of the technique

5. Who do you think is the audience?

6. Do you believe that this advertisement is effective? Why or why not?

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Top 10 Greatest Olympic Commercials - McDonalds

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Select different ads and analise them following the worksheet below.