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https://www.livestrong.com/article/409262-indian-vegetarian-diet-for-weight-loss/

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https://www.globalhealingcenter.com/natural-health/iodine-deficiency-during-pregnancy-impacts-brain-development/

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http://www.bssnews.net/newsDetails.php?cat=0&id=489662&date=2015-05-03

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http://www.fashionforwardtrends.com/news/now-a-bindi-can-help-curb-iodine-deficiency/

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CCO of Grey Group SG Ali Shabaz on the Life Saving Dot. (2015, July 02). Retrieved April 05, 2018, from https://www.youtube.com/watch?v=hRtZccNio5s

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Life Saving Dot.  (2015, April 01). Retrieved April 05, 2018, from https://www.youtube.com/watch?time_continue=1&v=Sclg_AfGzcE

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Life Saving Dot.  (2015, April 01). Retrieved April 05, 2018, from https://www.youtube.com/watch?time_continue=1&v=Sclg_AfGzcE

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Who discovered this innovation-- Ali Shabaz

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Who discovered this innovation-- Ali Shabaz

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https://www.statcan.gc.ca/pub/82-625-x/2012001/article/11733-eng.htm

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CCO of Grey Group SG Ali Shabaz on the Life Saving Dot

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Percentage of the population with low and high urine iodine levels, by age group, household population aged 3 to 79, Canada, 2009 to 2011.

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Median iodine concentration in urine, by age group, household population aged 3 to 79, Canada, 2009 to 2011.
https://www.statcan.gc.ca/pub/82-625-x/2012001/article/11733-eng.htm

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      Within Canada, individuals have different eating habits which could contribute to better iodine levels here, compared to in India.

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      Within Canada, individuals have different eating habits which could contribute to better iodine levels here, compared to in India.

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http://www.ehowzit.co.za/health-beauty-fitness/signs-that-you-need-more-iodine-rich-food-in-your-diet/

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Basu, T. (2015, August 10). Rural Indian Women Are Using Bindis to Combat

Iodine Deficiency. Retrieved April 05, 2018, from http://time.com/3989379/iodine-deficiency-bindi/

Good Campaign of the Week: The Life Saving Dot. (n.d.). Retrieved April 05,

2018, from https://www.dandad.org/en/d-ad-life-saving-dot-case-study-social-good/

Iodine status of Canadians, 2009 to 2011. (2012, November 29). Retrieved

April 05, 2018, from https://www.statcan.gc.ca/pub/82-625-x/2012001/article/11733-eng.htm

Life Saving Dot. (n.d.). Retrieved April 05, 2018, from

http://grey.com/global/work/key/singapore-life-saving-dot/id/5623/

TNN. (2015, December 18). 71 million people suffering from iodine-

deficiency disorders - Times of India. Retrieved April 05, 2018, from

https://timesofindia.indiatimes.com/india/71-million-people-suffering-from-iodine-deficiency-disorders/articleshow/50240435.cms

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                                                                                    Conclusion

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                                                                                    Conclusion

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A philanthropic arm of the agency Grey Advertising- Grey for Good has supplied this very popular effort to provide the many women facing iodine deficiencies in India with this life-saving bindi that doubles as an inexpensive, easy way to get more iodine through skin absorption (Basu, 2015).  The creators of the “Life-Saving Dot” also do expect that women will be able to go to their local corner store shops, choose a charged bindi and fight against iodine deficiency without even thinking twice about it (Basu, 2015).
This innovation is a very well-thought out, successful innovation for the population of Hindu women living within India who are dealing with an iodine deficiency.

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                             Local Application

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                             Local Application

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This innovation would not be applicable in Hamilton, Ontario and within Canada. Within Canada, individuals have different eating habits which could contribute to better iodine levels here, compared to in India. For example, Canadians consume a lot of eggs, seafood, grain products, milk and alternatives, etc. (Iodine status of Canadians, 2012).
Also, since Canada is a multicultural country with many different religions and cultures, the life-saving dot wouldn’t really be beneficial to women who do not regularly wear a bindi. In India, bindis are worn by India’s majority Hindu population, so women of other religions who reside here in Canada are not going to obtain the benefits of the “Life-Saving Dot (Basu, 2015).
This innovation is also not needed here in Canada because many Canadians do not suffer from iodine deficiency. According to the Canadian Health Measures Survey that was taken between 2009 and 2011, Iodine levels showing a mild deficiency were found in 22% of Canadians aged 3 to 79 while a moderate deficiency was found in 7% (Iodine status of Canadians, 2012).

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                                         Outcomes

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                                         Outcomes

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Of the approximate number of 150 women who have been given these bindis to wear, none have reported negative side effects! Also, after wearing these bindis, lots of women have reported that they have had decreases in headaches. Headaches are a very common side effect of iodine deficiency (Basu, 2015).

Shabaz had also mentioned that they had done allergy tests, which was very important to them since this bindi is directly put on the skin, “There were no side effects. What we’re running very soon is a sample size that’s much larger than before and across more varied age groups” (Basu, 2015).

Women wearing the life-saving bindi during the day absorb on average 12% of their daily requirement of iodine. This is because the bindi releases 150-00 micrograms of iodine This gives women a dramatic improvement from before! These bindi’s use the same technology and design as nicotine patches.The bindi’s are very affordable, and production costs are also minimal, at only two rupees per package. Wearing the bindi that is infused with iodine also requires no behavioural change (Basu, 2015).

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                                 The Innovation

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                                 The Innovation

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Ali Shabaz, who is the chief creative officer of Grey Singapore came up with this idea when thinking about uses for technology that is wearable. Shabaz is from India himself, so he was well aware of the practice of Indian women wearing bindis. Shabaz had thought about an idea to change the bindi into a nutrition supplement (Basu, 2015).
A philanthropic arm of the agency Grey Advertising- Grey for Good, has supplied the very popular effort to provide the many women facing iodine deficiencies in India with this life-saving bindi that duplicates as an inexpensive, easy way to get more iodine through skin absorption (Basu, 2015) .
Bindis are unique decorative dots worn by almost all women in India, so the conclusion was a very well thought-out, successful one.
Attempts to reduce iodine deficiency had previously failed. Many Indian women were not used to taking these tablets, so an active solution was required (Basu, 2015).

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https://www.tutorialspoint.com/geography/geography_quick_guide.htm

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https://grapee.jp/en/41079

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http://www.thealternative.in/society/forehead-dot-catches-eye-organization-tackling-iodine-deficiency/

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http://bleu-avenue.blogspot.ca/2016/01/fashion-with-heart-life-saving-dot.html

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The Innovation: Life Saving Dot Video

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https://www.tutorialspoint.com/geography/geography_quick_guide.htm

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Iodine deficiency is a serious threat that affects over 71 million Indians. Health minister of India- J P Nadda had informed residents of India, “Over 71 million people in the country are suffering from iodine-deficiency disorders. The government plans to bring down the prevalence of the deficiency to below 5% by 2017 by ensuring 100% consumption of adequately iodized salt at the household level” (TNN, 2015).
Many residents of India eat a vegetarian diet. Also, in India, soil is known to be poor in the mineral. This combination of factors means that rural Indian women are at high risk of suffering from iodine deficiency (Basu, 2015).
All across rural India, millions of women battle many diseases such as breast cancer, fibrocystic breast disease and also suffer difficulties during pregnancy. A majority of these cases are connected to an iodine deficiency (Life Saving Dot, n.d.).

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https://scienceworld.scholastic.com/issues/2015-16/101215/life-saving-dot.html