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It is day three of Uni and I am both nervous and exited about this course and assignment. I am looking forward to learning to use programs that I haven't had any experience in. I have a couple ideas about where i'm heading, I feel as though I want to do something to deal with breastfeeding mothers in public and contesting the opinion that they should hide or be made to feel bad about something that is natural. I was thinking about having a man inhale a burger or some messy and greasy food and compare that to a mother and a child breastfeeding. to which I would ask something along the lines of what would you rather look at in a restaurant? However, i'm unsure if this idea meets the requirements of the assignment and I will have to look into some organisations that support my idea.

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1. Throw things at people
2. Metal g-string
3. Engraver using coat hanger
4. Branding iron coat hanger
5. Bottle opener coat hanger
6. Coat hanger spit roast
7. 50 other uses for a coat hanger
8.  Life hacks using a coat hanger
9. Jewellery using a coat hanger
10. DIY coat hanger handcuffs
11. How to spice up the bedroom with a coat hanger
12. How to plant a tree
13. Walking frame with a coat hanger.
14. How to catch friends with a lasso
15. How to fish using a coat hanger
16. Torture device with a coat hanger
17. Failed Buzzfeed ideas
18. Behind the feed (Buzzfeed)
19. Whats the buzz??
20. How to dress a barbie doll?
21. How to kys with a coat hanger
22. How to cook a great BBQ
23. Coat hanger trailers
24. How to cook perfect ramen
25. How to sketch
26. How to UNI on a budget
27. How to use a mac for dummies
28. How to live
29. How to social
30. How to dress for men
31. How to dress for uni
32. How to glasses
33. Life hacks for glasses
34. 50 other uses for glasses
35. How to read
36. Advertisement for coat hanger magazine
37. Hangerz adult magazine R18+
38. Advertisement for budget jewellery
39. How to Harry Potter
40. How to meet girls
41. How to meet people
42. How to meet guys
43. How to fandom
44. How to tumblr
45. How to star wars
46. How to happy
47. How to live on a budget
48. How to doomsday prep
49. How to Netflix
50. Fake facts
51. How to handle existentialism
52. How to, how to
53. Why should i live?
54. Why should i have a social life
55. My strange addiction: coat hanger addition
56. 50 reasons why netflix is good for you
57. How to pre- drink (the right way)
58. Why does my mum yell at me when she cant hear my reply???????? (80's style)
59. How to deal with awkward social interactions
60. How to correctly place an order at a restaurant/ cafe
61. Contest the idea that breastfeeding in public is gross
62. How to drink coffee the right way
63. How to be funny
64. How to make people laugh
65. How to make pack lunches
66. How to prepare for the UNI life
67. How to deal with a sibling
68. How to be a good audience
69. How to properly listen to music
70. What to do when put in awkward situations
71. How to get that song stuck out of your head
72. Things to do to get a good night sleep
73. Processes/feelings you go through after finishing a good book
74. How to adapt a novel into a film
75. How to correctly watch a movie
76. Off: a sibling spray
77. Spray on face of makeup
78. Spray on smile for UNI students
79. Rape date drug detector
80. Individuality radar

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After completing the list of 80 ideas I was left a little stuck. I was unsure as if to the product had to be existing or be based around a popular issue. As my first entry stated I was thinking that I could do something surrounding peoples discomfort when women breastfeed in public. However, after completing the list I wanted to go down a different path. One of my ideas was to create a product called 'Off: A sibling spray' which would act as a barrier between siblings when they get on each others nerves (much like fly/bug spray). As I didn't know if it was able to be a mad up product I kept my mind open to all possibilities.

After speaking to my Tutor I discovered that I was able to create the product, which then lead to another issue as to which idea to chose!! The breastfeeding idea would give me a better grounding and starting point for research but I feel as though it might not spark my interests enough to want to pursue the idea. The sibling spray however, would be difficult to find sources that would show my research and in tern support my general idea.

Although the sibling spray is the harder option I feel that I would be more inspired and could be more creative with my outcome, research and final product.

I want to style my ad like the 'squatty potty' ads (https://www.youtube.com/watch?v=YbYWhdLO43Q), in the way that these ads are comical and sell you an unusual product. I like the way that the information is delivered and perceived by their target audience.

Possible scholarly sources that I could use are something along the lines of is comedy effective when it comes to advertising?, colour in advertising, sibling relationships and further comical advertisements.

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And Video examples...

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The Message I want to promote and my target audience... 

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The Message I want to promote and my target audience... 

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The Message is that siblings can be extremely annoying and sometimes you need your space and the purchase of "Off: A Sibling spray" will give you all the space you need. My catchphrase is "Buzz Off"

My Target audience will be people between the ages of 10-99+ who have one or more sibling. It will work on any gender of sibling but not on friends, partners or other family members. The reason that my product is targeted at all people between the ages of 10-99+ is because no matter how old you are, you will always get annoyed at your siblings and need your space from them. The reason that my product is not just targeted at one specific gender is because when it comes to siblings both can be equally annoying.

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#FF3400, #FF9640, #FFB273, #A64B00
I chose a monochromatic colour scheme to fit in with the existing Off brands colour scheme. This product is supposed to be another product within their range. Therefore, this product and future website will follow the basic colour scheme of the off brand.

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This bottle design is based around the original Off: Insect repellant spray, as this product is supposed to be just another line in their brand. I believe that these bold colours make the product stand out from the crowd and hopefully would grab your attention if you saw it on the shelf.

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Brainstorm online with Bubbl.us. Easily create colorful mind maps to print or share with others. Almost no learning curve. Millions of people are using Bubbl.us worldwide to generate ideas, map out processes and create presentations.

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For the next part of the assignment I am playing with two different ideas as to how I want the video to look.

Idea 1: My first idea is to create a really dramatic scene between two siblings and have very dramatic music and sharp camera angles displaying an intense sibling battle. The use of dramatic music and sharp camera angles will create a sense of tension and covey the comedic nature of the advertisement and product. I want to show one sibling spraying the other and then the music will go quiet and the sound of breaths and an exaggerated bottle spray will be heard and then the sprayed sibling would be propelled back. The dramatic music will pick up and the call to action will appear.

Idea 2: The second idea is to create a western styles gun fight but with the spray. The spray will be the replacement of the guns, and there will be classical western battle music. This idea will create many different and exiting camera angles which will create tension and again comedy. One sibling will get sprayed and will fall back as if they had been shot. After the call to action will appear on a blank screen.