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Examples
- Radio (e.g Tune in)
- Steaming sites (e.g Spotify)
- TV/ Film/Game/ Trailers
- Muzak
-Patreon/Kickstarter (online funding campaigns)
- Youtube partner programme (monitisation)
-  Mechanical royalties
- IMRO
- Online sale of music (CD, sheet music)

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- Sell Band merchandise
-  Social Media to grow fan base, to launch their own music
- Youtube promos

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- Income from sales declining
(How that affects the artists
and the music industry?)

- Decline in music career in the
digital age (give example - IMRO
survey - 59% of respondents earn
money from outside the music
industry)

- Another example value of physical
recorded music sales in Ireland had
fallen by 25% per annum for the   years
2010 to 2015 from 72m euros to 33m euros

- Musicians have to pay money rather than
making it (how does this have an affect
on the music industry?)

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Critically discuss some of the ways in which has the global network society impacted the way in which the music industry operates.

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Critically discuss some of the ways in which has the global network society impacted the way in which the music industry operates.

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Publicity/advertising is global
Social media (promotion)
Steaming sites
- Less CD/Album sales
- Artists get money from these sites

Please don't copy my answers
Artists make money
- Gigs/concerts
- Patreon
- supporting other artists
-cover bands, wedding bands
- Recording contract
- RADIO RADIO RADIO
- Royalties
-Distributor
360 Deals
-New form of Record Deal
-Examples Include:
- Robbie Williams (EMI 2002)
- Korn (EMI, Live Nation 2005,2006)
- Madonna (Live Nation)
-Includes:
- Recording
- Publishing
- Merchandising
- Touring

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·         Online concerts – twitch – up and coming musicians

·         Patreon for release of exclusive content

·         Broader audience online

·         Viral potential

·         Insta – following people for follow backs – quicker rate of exposure

·         Podcasts?

·         Rates of Piracy? – limewire -> spotify/itunes

·         Closure of music stores (hmv) – selling other products to compensate – collectibles

·   sales of singles rather than albums

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Promotional impact:

free easily accessible promotion.

Easy to reach a bigger audience because access is just as easy for them.

Algorithms used for listeners suggestions make browsing bland

People are going to less gigs because someone will have it online

Financial impact:

Illegal downloads and rate of this happening had huge financial impact on artists (Metallica V. Napster)

Streaming leaving artists with next to nothing per play

Allows artists to be more independent with distributors being affordable and easy to sign up to

Record labels taking more of musicians income with 360 deals

Musicians having to pay to play so venues have a sense of security if there isn't good attendance

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1) RECORDING PRACTICES
2) DIGITAL DISTRIBUTION
3) LISTENING PRACTICES - CONSUMPTION
4) NEW INCOME STREAMS (DIGITAL)/ OLD STREAMS DISAPPEAR OR ARE AFFECTED
5) NEW FORMS OF RECORD CONTRACTS & COMPANIES
6) PROMOTION

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•Artists are in a worse postion to bargain for a record deal today therfore the big time reocrd companies are in more control
•Musicans are spending money for online purposes rather than making it which is putting promoters in a more comfortable postion
•The emergence of the 360 deal has changed how labels and musicans deal with eachother
•Streaming sites has become more popular replacing illegal pircacy and physical sales for many previous buyers

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Increased number of niche musical genres.

Allows un-financed musicians a platform for promotion and marketing.

360 deals. Modern day record deal. Artists paid advance $$$. Company takes cut of ALL income, in any media.

The recorded version of the song is still the definitive product. Medium has changed, Youtube, Spotify, etc.

Subscription based music streaming services emerge.

IMRO royalties

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- Income from sales of recorded music has fallen 40%.
- small local groups or genres can become global very quickly.
- more musicians will be heard.
- IMRO survey 2015, 59% of musicina have to earn money outside of the music industry to survive.
- musicians have to pay to play gigs rather then the other way around.
- crowd funding- amanda palmer
- recording contracts in the digital age-
- 360 deal
- Synchronisation deal
- subscriber sites such as spotify and apple music getting most of the money for artist work, free to play music.
- music placement.

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Synchronization deals
- earn a % of money off licencing fee
- new media (movies, tv, merchandising etc)
- allow artists to earn much more money
-  distribution and reproduction copyright
- streaming copyright (digital)

Can be applied to

TV programmes, documentaries, or series.

Films and trailers

YouTube clips

Business Presentations

Advertisting (TV, cinema, internet)

Video games (computer games)

Spotify/streaming services
- can monitor users activity to see trends in popular music
- make money off instant, easily accessible music
- performers make money per play, albeit not much money unless extremely popular