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"Transmedia refers to a set of narrative and non narrative media elements that are spread systematically across multiple platforms" (Kinder, 1991, as cited by Alper & Herr-Stephenson, 2013, p. 366)

Transmedia story telling is a process where spreading essential elements of a fictional text or a story across multiple medias to create a useful entertainment experience (Jenkins, 2007. as cited by Hundley & Wong, 2016)

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- Audience can choose to view a story in the medium of their choice.
eg- People who like reading can   read the story book while      people who prefer watching rather than reading can watch the story as a cartoon, movie or a TV  series.

-Transmedia provides new tools for both the writer and the reader.
Print authors can include only images and different genres, but transmedia authors can include images, texts, video games, videos and websites etc.

-Through transmedia large companies get the ability to attract diverse audiences into their franchises through films, magazines, TV shows and various different mediums.

-Transmedia stories help the expansion of potential markets involoving audiences' favourite cartoon or movie characters.
eg: - Girls love to buy products with images of Disney princesses and mickey mouse.
- Boys love products made by characters used by Star Wars

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The video below explains what is transmedia and the power of transmedia in the world.

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How to Engage Learners Effectively with Transmedia Story Telling/

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How to Engage Learners Effectively with Transmedia Story Telling/

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Watch this you tube video to get a good understanding of how to engage learners effectively with transmedia story telling.

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Engage Learners with Transmedia Storytelling | Elaine Raybourn | TEDxABQED

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The following web post includes good examples for how small stories and characters transferred into transmedia.

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Transmedia: Storytelling for the Digital Age

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a look at the creative and technical worlds of immersive storytelling filtered by Disney

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Walt Disney has started his journey from a small sketch of mickey mouse and written story books relating mickey mouse with sketches of mickey mouse. Then he has developed the stories in to a cartoon and then he has animated a Disney film named Steamboat Willie. Then Walt Disney's animation movies had begun.
Also later playstation games with disney characters and online digital story books are created with the use of digital technologies in a useful and interesting way.
So, Walt Disney's journey of mickey mouse is a good example for transmedia journey.

Figure 1- retrieved from (https://www.pinterest.com.au/pin/769271180074322439)