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"SMART goals were developed by George Doran, Arthur Miller and James Cunningham in their 1981 article “There's a S.M.A.R.T. way to write management goals and objectives” . Specific, Measurable, Attainable, Realistic and Timely (SMART)"

Reference:
Setting goals - bard center for civic engagement (no date) Setting Goals. Available at: https://cce.bard.edu/files/Setting-Goals.pdf (Accessed: March 30, 2023).

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"Having long term goals gives you something to strive for, a purpose. It provides you with a sense of being the very best you can be. Setting long term goals will motivate you, lead to growth, and fulfillment, according to Maslow’s hierarchy of needs."

Reference:
Carruthers, R. (2021) Long term career goals: How to choose and achieve them [with examples]: Together mentoring software, Long Term Career Goals: How To Choose And Achieve Them [With Examples]. Available at: https://www.togetherplatform.com/blog/long-term-career-goals (Accessed: March 30, 2023).

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Long Term Career Goals: How To Choose And Achieve Them [With Examples] | Together Mentoring Software

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During times of unprecedented change it’s no surprise we question what our long term goals are and why we’re on the path we are. In this article, we’ll explore different long term career goals and how you can choose a path that’s right for you. | Ryan Carruthers

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My name is Jasmine and I'm currently a BA (Hons) Marketing and Communications in Fashion student at FRA. I was born and raised in London and have been immersed in the fashion industry from a very young age. My father is an actor and fashion model, and I used to accompany him to modelling shoots, where I quickly picked up a passion for the creative world. I would observe behind-the-scenes of photoshoots and speak with the marketing team to gain a deeper understanding of the industry.

Since the age of 16, I've been focusing on my modelling career with MOT Models and have been lucky enough to work with brands such as Samsung, Adidas, Nike, JD Sports, Boots, Superdrug, Victoria's Secret x Arabella London, and many more. This has given me great insight into several industry paths and has made me more determined than ever to succeed in this field.

Alongside my degree and modelling, I'm also working as a visual merchandiser at Brandy Melville, and I still make time for my hobbies: surfing and gymnastics. I've been a competitive acrobatic and tumbling gymnast since the age of 4, which has helped massively with my teamwork, discipline, and time management.

With a strong passion for the fashion industry, I'm currently seeking a role in fashion PR. Thanks to growing up in a creative field, I've developed excellent communication skills, which allow me to build and maintain relationships, write compelling press releases, and develop strategic PR campaigns for companies, products, and services. I've honed these skills in university assignments, and I'm excited about the prospect of putting them to use in a fast-paced fashion industry. I'm highly motivated to learn and eager to display my passion and innovative thinking, which I believe make me an excellent fit for this industry.

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Project Management Simplified - LinkedIn Learning

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Project Management Simplified - LinkedIn Learning

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Email:
jasmineqpcs@gmail.com

Phone Number:
+44 7528 510997

Instagram:
@jasmine.hallam

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Technical Skills:
- Canva

- Video Editing

- Social Media

- Microsoft Excel

- Adobe InDesign

Personal Skills:
- Communication Skills

- Teamwork Skills

- Leadership Skills

- Problem Solving Skills

- Creativity

- Attention to Detail

- Organisation

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Managing Brand Reputation - LinkedIn Learning

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Managing Brand Reputation - LinkedIn Learning

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Leadership Foundations: Leadership Styles and Models - LinkedIn Learning

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Leadership Foundations: Leadership Styles and Models - LinkedIn Learning

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The Leader's Guide to Mindfulness - LinkedIn Learning

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The Leader's Guide to Mindfulness - LinkedIn Learning

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How to Crush Self-Doubt and Build Self-Confidence - LinkedIn Learning

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How to Crush Self-Doubt and Build Self-Confidence - LinkedIn Learning

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Digital Body Language - LinkedIn Learning

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Digital Body Language - LinkedIn Learning

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The Link:
https://jasmineqpcs.wixsite.com/aboutjasmine

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Learning Bitcoin and Other Cryptocurrencies - LinkedIn Learning

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Learning Bitcoin and Other Cryptocurrencies - LinkedIn Learning

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Learning Bitcoin and Other Cryptocurrencies

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Introduction to NFT's: Non-fungible Tokens - LinkedIn Learning

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Introduction to NFT's: Non-fungible Tokens - LinkedIn Learning

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I have been focusing on the success of my modelling career with MOT Models since the age of 16, where I have been lucky to shoot with brands such as Samsung, Adidas, Nike, JD Sports, Boots, Superdrug, Nivea, Victoria's Secret x Arabella London, Oner Active, The Body Shop, Greggs, Anytime Fitness, TUI Holidays, Barclays Bank, M&S Cosmopolitan Magazine and more. This allowed me to get a unique perspective on the PR aspect of the fashion industry. I am able to observe firsthand how PR professionals interact with clients, the media, and other stakeholders. This enabled me to gain an understanding of how fashion campaigns are planned and executed, including the role of PR in generating media coverage and increasing brand awareness.

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Here you'll find Jasmine's first university report assignment, which allowed her to develop her report-writing skills and marketing knowledge. After modelling with Nike previously, she chose to further investigate the company as it intrigued her. Jasmine learned about Nike's marketing strategies and the ways they operate. Writing the report allowed her to practise organising and presenting information in a clear and concise manner. Overall, the assignment provided Jasmine with confidence in writing and future assignments, which is a skill she can take to the workplace.

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This is Jasmine's favourite report so far. It allowed her to focus on PR and marketing which is the sector she is very passionate about going into. This report allowed her to develop and understand several marketing concepts, such as:

​

- Editing skills on Canva

- Creating a Press Release

- Creating a Media List

- The Use of Maslow's Theory

- Understanding the future of PR and Marketing

- Understanding the globalising affect on PR and          Marketing

​

All of these are valuable abilities that she will be able to bring to the workplace.

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Here you'll find the report condensed into a presentation layout. One unique aspect of the assignment was that Jasmine had to complete a photoshoot herself, using styling, photography and editing skills, which she enjoyed practicing as normally she is "in front of the camera". She shared her creative process and how she applied her marketing knowledge to create effective visuals to engage the viewers.

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Fashion Retail Landscape and Environment - Grade 1st

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Fashion Retail Landscape and Environment - Grade 1st

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This report was highly valuable for Jasmine, helping gain a deeper understanding of various business models and revenue streams. By analysing the profit and loss, as well as operating expenses, for the new business model, which can be found on page 12 of the report, she was able to grasp the appropriate formulas to use. This enabled her to effectively gauge the scale of the company and its operations.

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❗ REPORT - Fashion Retail Landscape and Environment - Assignment (2)

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Fashion Retail Landscape and Environment - Grade 1st

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Fashion Retail Landscape and Environment - Grade 1st

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Completing this online publication was beneficial for Jasmine. She chose to study a current topic, looking at how COVID-19 boosted the online digital world, increasing online payments methods, the metaverse and online fashion gaming collaborations. This publication allowed her to showcase creativity and technical skills by designing content. Choosing to do it in the style of Vogue Business has given her the opportunity to develop an understanding of the tone, style, and format of a high-end fashion magazine. This assignment was very useful as she can apply these skills to real-world scenarios and gain valuable experience that can be leveraged in her future career in the fashion PR industry.

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Jasmine Hallam - 40087633 - FRL&E Visual Magazine Article (1)

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Here you'll find a report where Jasmine experimented with differentiation strategies, product branding, product positioning, brand extension for Primark and semiotics. Through her exploration of these concepts, Jasmine has gained a deeper understanding of the importance of developing a unique and differentiated brand identity that speaks to her target audience.

The experience with semiotics has given her the ability to analyse the symbolic meanings behind visual elements, such as logos and packaging, which is essential in the world of fashion, where aesthetics are a crucial part of brand identity. This understanding of semiotics will allow her to effectively communicate and convey brand messaging through visual elements in her desired line of work as a public relations specialist.

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Internationalisation and Globalisation - Grade 1st

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Internationalisation and Globalisation - Grade 1st

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This report was essential when it comes to improving research skills and thinking of businesses with a global mindset. The assignment required looking into business opportunities for Guess. Jasmine recognised that expanding into India through a concession was the best course of action after conducting extensive research. She explored potential problems and ensured that an effective solution was found. This meant she gained knowledge about companies expansion into other countries, which is a key understanding to grasp when working for global companies.

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Here you'll find an assignment that required Microsoft Excel knowledge. Jasmine initially found this assignment challenging, although after several lectures and individual research on the topic, she was able to come out with a first. It helped massively with her understanding of Excel and with analysing charts. At her work placement, she worked briefly with Excel with little knowledge on the subject, yet after completing this assignment, it boosted her confidence significantly. Excel is a platform used in a variety of jobs. It is very important within PR as it allows for efficient organisation and analysis of large amounts of data related to fashion trends, media outreach, and campaign performance.

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GCSE's:

11 GCSE's including Maths and English - A-C

A-Levels:

Double Business - Distinction, Distinction

Art

University:

Fashion Marketing Communications BA (Hons) - Current

LinkedIn Learning Certificates:
Shown further down Padlet

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www.linkedin.com/in/jasmine-hallam-575256231

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Please view through this link:

https://www.canva.com/design/DAFbxI4ZyUM/g_mGN83nVdM46S34DOmT5w/view

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Check out this Presentation designed by Jasmine Hallam.

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For this task, I feel that it really fits with the industry I want to enter. It allowed me to practice in real, industry-like situations to prepare for the workplace. Public relations is something that requires excellent communication skills and the ability to respond effectively and tactfully to negative press.

This email allowed me to provide an example of crisis management through effective PR communication. It highlights the significance of transparency, accountability, and ethical standards in maintaining a positive image in the fashion industry.

Overall, this task showed me the importance of public relations in fashion, particularly during times of crisis, and how communication plays a vital role in maintaining the company's reputation.

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I chose to take this test to discover my personality and develop my areas of weakness to help me improve in both my personal and professional life.

Reference:
Consul personality (no date) 16Personalities. Available at: https://www.16personalities.com/esfj-personality?utm_source=welcome-assertive-consul&utm_medium=email&utm_campaign=results&utm_content=type-personality-0 (Accessed: March 30, 2023).

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Who is A Consul (ESFJ)?

A Consul (ESFJ) is a person with the Extraverted, Observant, Feeling, and Judging personality traits. They are attentive and people-focused, and they enjoy taking part in their social community. Their achievements are guided by decisive values, and they willingly offer guidance to others.

Encourage, lift, and strengthen one another. For the positive energy spread to one will be felt by us all.

Deborah Day

For Consuls, life is sweetest when it's shared with others. People with this personality type form the bedrock of many communities, opening their homes - and their hearts - to friends, loved ones, and neighbors.

This doesn't mean that Consuls like everyone, or that they're saints. But Consuls do believe in the power of hospitality and good manners, and they tend to feel a sense of duty to those around them. Generous and reliable, people with this personality type often take it upon themselves - in ways both large and small - to hold their families and their communities together.

Consuls have a talent for making the people in their lives feel supported, cared for, and secure.

The Beauty of a Responsible Life

Consuls are altruists. They take seriously their responsibilities to give back, serve others, and do the right thing.

And Consuls believe that there is a clear right thing to do in nearly every situation. While some personality types adopt a more lenient, live-and-let-live attitude, Consuls may find it difficult not to judge when someone takes a path that strikes them as misguided. As a result, Consuls often struggle to accept it when someone - particularly someone they care about - disagrees with them.

Consuls have a clear moral compass - and it can be nothing short of baffling to them when other people's actions don't align with it.

With their definite views on right and wrong, Consuls tend to be on the opinionated side. But these opinions aren't arbitrary - they're often based on a deep respect for tradition. Consuls know that everything they do affects someone else, and they trust that established laws, protocols, and social norms will help them navigate their everyday lives in a way that is considerate and responsible toward others.

Building Relationships That Last

Supportive and outgoing, Consuls can always be spotted at a party - they're the ones fluttering around making sure that everyone else is having a good time! But make no mistake: Consuls don't just breeze through other people's lives. Loyal to the core, they build lasting relationships, and they can be counted on to show up whenever a helping hand - or a listening ear - is needed.

Consuls rarely miss a birthday or holiday. Devoted to their relationships, they commit even the smallest details of their friends' and loved ones' lives to memory.

With their love of order and structure, Consuls prefer planned events to open-ended activities or spontaneous get-togethers - and they're happy to host in order to ensure that everything goes smoothly. People with this personality type put a great deal of energy into making other people feel special and celebrated, and they may take it personally when someone doesn't seem to appreciate their efforts.

For many people with the Consul personality type, one of life's greatest challenges is accepting that they can't control anyone else's thoughts or behavior - not even those who are nearest and dearest to them. Fortunately, Consuls can find peace and fulfillment by focusing on what they do best: setting an example of care, consideration, and responsibility - and bringing people together in the process.

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Who is A Consul (ESFJ)? A Consul (ESFJ) is a person with the Extraverted, Observant, Feeling, and Judging personality traits. They are attentive and people-focused, and they enjoy taking part in their social community. Their achievements are guided by decisive values, and they willingly offer guidance to others.

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"This innovative learning experience consists of 5 “Chairs” which act as a behavior compass for us all. Each chair represents a different set of behaviors and attitudes to choose from in reaction to life’s events. Some are positive and virtuous, others are toxic and unproductive."

Reference:
- Evans, L. (2017) Own your behaviours, master your communication, determine your success | Louise Evans | TEDxGenova, YouTube. Ted x Talks. Available at: https://www.youtube.com/watch?v=4BZuWrdC-9Q&t=2s (Accessed: March 30, 2023).
- Evans, L. (no date) 5 Chairs Challenge, The 5 Chairs - by Louise Evans. Available at: https://the5chairs.com/ (Accessed: March 30, 2023).

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Own Your Behaviours, Master Your Communication, Determine Your Success | Louise Evans | TEDxGenova

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16 Personalities Test

Result: Assertive Consul (ESFJ-A)

I took a personality test to identify my strengths and weaknesses in both my personal and professional lives. The results showed that I am 54% extraverted, 59% observant, 53% feeling, 64% judging and 61% assertive. However, the test also highlighted that I need to work on my judging and assertive traits to become more efficient.

To improve, I started practicing active listening, making a conscious effort to listen to others without interrupting. This practise worked well for me during group work in class, and I received positive feedback from my peers. I also sought feedback on my assertiveness in the workplace.

To target my assertive trait, I completed the LinkedIn learning course, "The Leaders Guide to Mindfulness." This course provided me with valuable insights on how to be more self-aware and conscious of my thoughts and behaviours in the workplace and develop more positive personality traits to become a better colleague.

Through this exercise, I learned the importance of self-reflection and identifying areas for improvement to become more efficient. Moving forward, I plan to continue practising active listening and mindfulness techniques to further develop my weak points. Additionally, I will continue to seek professional development opportunities to enhance my skills in the workplace.

Overall, this experience has been beneficial, and I am excited to see how I can continue to improve and grow as an individual and colleague.

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Bootcamp

As part of a university bootcamp, I explored my leadership style and discovered the different types of leadership, including “Authoritarian leadership (autocratic), Participative leadership (democratic), Delegative leadership (laissez-faire), Transactional leadership (managerial), Transformational leadership (visionary).” (Hogarty, 2021). In the bootcamp, I implemented the democratic leadership style and received positive feedback from my teacher for effectively handling group tasks.

To further develop my knowledge, I completed the LinkedIn learning course, "Leadership Foundations: Leadership Styles and Models." This course helped me understand the importance of using different leadership styles in different situations, such as using the autocratic style when dealing with an area of expertise.

Moving forward, I plan to continue developing my leadership skills and being empathetic to others needs. I will also listen to others before finalizing a decision, ensuring that I make informed choices that benefit the group.

Overall, this experience has been a valuable learning opportunity, and I am confident that I can apply my newfound knowledge in the fashion industry. By acting on my weak points and continuing to develop my leadership skills through professional development opportunities such as LinkedIn learning, I can become a more effective leader and achieve success in my future career.

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5 Chairs Challenge

To reflect on my personal and professional attitude, I watched a Ted talk by Louise Evans on the "5 Chair Challenge." This helped me understand my strengths and weaknesses and how I react in certain situations. Initially, I placed myself in the yellow chair, where you tend to judge yourself the most. Louise Evans stated, "The highest form of intelligence is the ability to observe ourselves without judging." This made me realise that I need to change my outlook and gain the initiative to develop a positive attitude towards myself, starting with working on my confidence.

To improve my confidence, I watched a LinkedIn video called "How to Crush Self-Doubt and Build Self-Confidence." This video taught me how to approach challenges with a positive and proactive mindset, allowing me to overcome obstacles and achieve my goals more easily and successfully.

Through this experience, I learned the importance of taking proactive steps to improve myself. I have developed a more positive attitude towards myself and my abilities, leading to greater success. Going forward, I plan to continue working on my confidence and maintaining a positive attitude towards my abilities. I will continue to go forward with a positive attitude, ensuring my potential is maximised.

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Interview360

I took the initiative to complete Interview360 to practise for job interviews. However, I quickly realised that online interviews require a different approach to body language compared to in-person interviews. I learned that the placement of the camera and maintaining good eye contact are crucial to portraying yourself effectively during a digital interview.

To further improve my digital body language, I retook the Interview360 until I achieved full marks on the body language section. I also completed a LinkedIn Learning course on "Digital Body Language" to deepen my knowledge on the topic. Going forward, I plan to take another LinkedIn Learning course on "Body Language for Leaders" to develop my skills in face-to-face interactions.

"Body language was the first form of communication to ever exist" (10 things to know about the psychology of body language, 2020). I have learned that body language can have a significant impact on the outcome of an interview. Therefore, I will integrate the techniques I learn when communicating with senior staff and my colleagues to put it into practise. I will continue to work on improving my body language in both digital and in-person settings to become a more effective communicator and well-respected person within the industry.

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Professional Strategies Assignment

"Project management focuses on planning and organising a project and its resources" (Project Management Basics, 2013). There is a process behind it that includes five stages of project management: "initiation, planning, execution, monitoring and control and closure" (Project Management). I chose to focus on perfecting my planning skills first, as I felt I didn’t have much knowledge on any methods. I soon discovered that the SMART method is one that is used a lot in order to set appropriate goals; therefore, I put this into practise by using this method when coming up with my 10-year plan. It ensured my plan was "specific, measurable, attainable, realistic and timely" (Project Management).

I feel that after completing this method, it helped to condense planning, not making it overwhelming to start, which will really help me when going into fashion PR, a fast-paced environment that requires constant planning.

Additionally, I took "Project Management Simplified" on LinkedIn Learning, where I developed more knowledge on remaining organised throughout a project. I learned about Gantt charts, founded by Henry Gantt. I practised using the Gantt chart to focus on organisation when completing the professional strategies assignment. I started working with this method on a smaller scale to help me grasp the layout and gain confidence when having to use it in the workplace. Going forward, I plan to use this method for my dissertation in order to maintain a birds-eye view and visualise the project.

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Consul personality (no date) 16Personalities. Available at: https://www.16personalities.com/esfj-strengths-and-weaknesses (Accessed: March 30, 2023).

Hogarty, S. (2021) Five common leadership styles, and how to find your own, Ideas. Available at: https://www.wework.com/ideas/professional-development/management-leadership/five-common-leadership-styles-and-how-to-find-your-own (Accessed: March 30, 2023).

10 things to know about the psychology of body language (2020) Online Psychology Degree Guide. Available at: https://www.onlinepsychologydegree.info/10-things-to-know-about-the-psychology-of-body-language/ (Accessed: March 31, 2023).

Project Management Basics (2013) Usability.gov. Department of Health and Human Services. Available at: https://www.usability.gov/what-and-why/project-management.html#:~:text=Project%20management%20focuses%20on%20planning,all%20phases%20until%20project%20completion. (Accessed: March 31, 2023).

Project Management (no date) Five stages of project management. Available at: https://www.nibusinessinfo.co.uk/content/five-stages-project-management (Accessed: March 31, 2023).

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