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You can call me Susan, Professor Magee or Ms. Magee.

My pronouns are she/her.

I live in Conshohocken with my husband Dave. We have one son who is 25 and who works in IT.

My hobbies are reading, creative writing, hiking/walking, watching Netflix

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My professional background is in PR, marketing and professional writing. I began my career in book publishing, but then left and had my own freelance PR and writing business. I have written/co-written several books over the years.

I have taught a range of communication and writing courses full time at DU, La Salle University and Chestnut Hill College. I am now the Communications Coordinator and Instructor for LaSalle College High School and teach part time for Arcadia, Drexel and LaSalle.

Digital Content Creation & Marketing with an emphasis on blogging is one of my favorite courses to teach. I also teach Social Media and I used to have a side gig as consultant to influencers.

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The final step in the process of creating a successful blog is measurement. You're putting a lot of time and effort into your blog, so how do you know that your hard work is paying off. What is your return on investment (ROI)? The answer can be found by assessing and tracking your site statistics. This is where you will find key performance indicators (KPIs).

Continue reading "Blog Measurement: How Are You Really Doing and How Do You Really Know? "

Since LinkedIn is the number one professional networking site, it's surprising, sometimes shocking really, how many profiles, even of successful, established professionals, are not optimized for professional networking. If you're looking to successfully network, land your first job or a new job or promote your blog or influencer content, you need to fully optimize your LinkedIn profile.

Continue reading "How to Fully Optimize Your LinkedIn Profile (Part 1 of 2)"

Good visuals are essential to the success of your blog. According to research from Brain Rules: We are incredible at remembering pictures. Hear a piece of information, and three days later you'll remember 10% of it. Add a picture and you'll remember 65%.

Continue reading "10 Ways to Add Copyright-Usable Visuals to Bling Your Blog"

Some new bloggers and content creators resist using formulas for headlines and titles. They seem to find formulas an insult to their creative ability. And guess what? Their creative headlines are usually never good because writing really good headlines is more about conveying a benefit to your reader than it is being creative or worse, clever. Clever headlines are a waste. They don't convey concrete information and are often vague. People like a good tease, and a properly written teaser headline is a viable option, but not at the expense of readers knowing what's in it for them if they read it.

Continue reading "Here They Are: My 4 Go-To Formulas for Blog Post Headline Writing "

Writing your first blog post is an accomplishment (yay you!), but writing a blog post and formatting it so it's optimized for online reading are two different tasks. While it's a complete overstatement and simply untrue to say people don't read on the web, they most certainly do, it is true that before reading, they will quickly scan to see if they should read or not. The key to scannable text is to make the post chunky.

Continue reading "When Chunky Is Good: How to Create Fabulously Scannable Blog Posts"

Blogging is rewarding and fun, but it's a lot of work to create an audience-centered blog with loads of great content that attracts followers. It's easy to get overwhelmed as you get started. There is a lot of good advice out there (I know because I'm always looking for it) on how to get started, but here are 15 best practices that are truly and simply essential. If you follow these 15 core practices, you will be establishing your blog's solid foundation. Here we go...

Continue reading "15 Core Blogging Practices for New Bloggers"

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The final step in the process of creating a successful blog is measurement. You're putting a lot of time and effort into your blog, so how do you know that your hard work is paying off. What is your return on investment (ROI)? The answer can be found by assessing and tracking your site statistics.

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Claim your column. Post you name at the top where it says Add Section. That column is now yours to post in. I recommend saving your text in a Word/Google Doc the first time you use this - just in case! The + sign will give you a new pad and it will appear below.  Please post:

1. In your first pad, post a meme that encapsulates how you're feeling about the new school year or a goal you have for this year.

2. In your second pad, share some personal info: Nicknames, pronouns, where you're from and any hobbies.

3. Third pad: Professional Details: Major, career goals if you have some clarified (it's okay not to). Any internships?

4. Fourth pad: Any digital marketing or digital publishing experience --  blogging, social media, websites that you've gained via a job, internship, club, volunteer or as a hobby? Not having any experience is perfectly fine too!

5. Comment on at least two classmates' pads  -- I will put you into groups in class.

# data[].attributes.body
Claim your column. Post you name at the top where it says Add Section. That column is now yours to post in. I recommend saving your text in a Word/Google Doc the first time you use this - just in case! The + sign will give you a new pad and it will appear below.  Please post:

1. In your first pad, post a meme that encapsulates how you're feeling about the new school year or a goal you have for this year.

2. In your second pad, share some personal info: Nicknames, pronouns, where you're from and any hobbies.

3. Third pad: Professional Details: Major, career goals if you have some clarified (it's okay not to). Any internships?

4. Fourth pad: Any digital marketing or digital publishing experience --  blogging, social media, websites that you've gained via a job, internship, club, volunteer or as a hobby? Not having any experience is perfectly fine too!

5. Comment on at least two classmates' pads  -- I will put you into groups in class.