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Our strategies work to:
a) Gather a following and gain the power of the people
b) Leverage that power to negotiate
c) Lead disruptive events to gain media attention and cast our opponents as unsympathetic AND/OR offer hope to our supporters

1. Story-telling
2. #ShareYourShittyApartment
3. Eviction Blockade
4. Petition to Reinstate Comprehensive Rent Control in Ontario

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"Story telling is how we access the emotional – or moral - resources for the motivation to act on
those ends."
- Marshall Ganz

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From a ‘me’ problem to an ‘us’ problem

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The objective of this campaign is to draw attention to the troubling state of rent control in Ontario and advocate for its reinstatement. The legislation enacted in 2018 by Premier Doug Ford's Conservative Government burdens individuals and families striving for affordable housing but also contributes to homelessness and housing instability. The call of our campaign is to reinstate comprehensive rent control to protect all tenants from arbitrary rent hikes and ensure a fair and balanced approach for landlords and tenants. Our aim is to urge the government to prioritize the well-being of Ontario's residents and restore effective rent control regulations for accessible and stable housing. By reverting to a system where any rent increases, even between tenants, must be approved by the Landlord and Tenant Board, we can provide a fair and balanced approach that safeguards the rights and well-being of both landlords and tenants.

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Our Hashtag Campaign #ShareYourShittyApartment will curate a conversation around inadequate and overpriced housing in Ontario.

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Premier Doug Ford and his cabinet's Ministry of Municipal Affairs and Housing play a pivotal role in passing legislature governing rent and rent control in Ontario. In 2018 he eliminated rent control in Ontario to incentivize developers to build rental apartments, and in 2020 he passed Bill 184 which effectively incentivizes renovictinos through a combination of making evictions easier and imposing vacancy decontrol (meaning an empty unit can be rented at any rate).

We plan to present our petition for comprehensive rent control to Doug Ford, as he has the power to reinstate these policies.

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Make the invisible visible

Create a win-win situation

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https://chng.it/NFtVLnSqY7

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The tenant board oversees landlord-tenant evictions; we are calling for stricter regulations against evictions.

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Renters across Ontario are facing immense housing insecurity as landlords continue to raise rents and "renovict" tenants through loopholes in Ontario's rent control policy.

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Advocacy Centre Tenants Ontario (ACTO) [a legal clinic] (2019). Why we can’t wait:

Preserving our affordable rental housing in Ontario, Toronto: ACTO.

App Flooding. (n.d.). Beautiful Trouble. https://beautifultrouble.org/toolbox/tool/app-flooding/

Burman, D. (2023, April 18). Toronto renoviction report says 'displacement is the primary objective'. Toronto City News. https://toronto.citynews.ca/2023/04/18/toronto-renoviction-report/

Ganz, M. (2001). The Power of Story in Social Movements. American Sociological Association.

Hale, K. (2018, November 27). Ontario Government Goes Back to Failed Rent Control Policy. Advocacy Centre for Tenant's Ontario. https://www.acto.ca/ontario-government-goes-back-to-failed-rent-control-policy/

Hardship to grievance. (n.d.). Beautiful Trouble. https://beautifultrouble.org/toolbox/tool/hardship-to-grievance/

Know Your Rights. (n.d.). RenovictionsTO. https://renovictionsto.com/know-your-rights