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The first example I chose is the Subway logo.

The current Subway logo embodies freshness, convenience, and modern simplicity. It features bold, clean sans-serif typography with arrows on the "S" and "Y" to symbolize movement, choice, and customization, reflecting the brand's dynamic service. The green and yellow color palette emphasizes health, energy, and optimism, aligning with Subway's focus on fresh ingredients and vibrant appeal. By adopting a minimalist, flat design, the logo ensures versatility across digital and physical platforms while maintaining its approachable and recognizable identity. It effectively communicates Subway’s mission to provide quick, healthy, and customizable meals.

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The second example I chose is Cadbury

The Cadbury logo is a timeless symbol of heritage and indulgence, featuring a flowing cursive script derived from William Cadbury's signature to convey authenticity and warmth. Its iconic purple colour, Pantone 2685C, reflects luxury and quality, having been associated with the brand since the early 20th century and now trademarked in several markets. The minimalist design ensures versatility across media, while the handwritten style evokes a personal, crafted feel. Together, these elements create a logo that is instantly recognizable, emotionally resonant, and reflective of Cadbury’s commitment to delivering moments of joy.

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The third example I chose is Tottenham hotspurs recent rebrand.

Tottenham Hotspur’s rebrand modernizes the club’s identity while preserving its heritage, with the iconic monogram remaining central to its design. The refined, logo enhances versatility across digital and physical platforms while maintaining its historical significance. A sleek, serif monogram compliments the streamlined cockerel logo, reflecting sophistication and global appeal. The signature navy blue and white color palette symbolizes unity and tradition, ensuring consistency across kits and branding. Balancing tradition with innovation, the rebrand positions Tottenham as a historic yet forward-thinking club, resonating with its global fanbase and embracing modern media demands.

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This movie poster mock-up uses three hierarchy principles to create contrast within the page (scale, weight, and colour)

Scale is displayed in the title "jam" (clipping mask) and the bolded text located on the right side of the page.

Weight is used in the title, made transparent in the left subheading to create contrast with the different text. This is intentionally done to display importance.

Colour contrast is displayed in the different text, shadow, focal image and background elements. I really like the shadow effect, works well in the composition.

This design features exclusively uppercase characters.

Overall, I think has impressive illustration but struggles slightly with legibility. .

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This promotion uses three hierarchy tools/principles to create contrast within the page (scale, weight, and colour)

Scale is displayed in the title "jam" (clipping mask) and the bolded text located on the right side of the page.

Weight is used in the title, bolded in the subheading to create contrast with the saturated red background.

Colour contrast is displayed in the title clipping mask and background. Legible design and works well in the composition.

This design features exclusively lowercase characters.

Overall, I think this design uses hierarchy tools effectively to create a balanced, simple, and striking composition.

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This poster illustrates expressive type in the main text "JAZZ," showing the word through a composite of brass instrument pieces.

This type gives off a loud personality, I like the fluidity and cleanliness of the composite.

I think this poster uses expressive type effectively. The designer displays brass instruments, strategically making the letters different sizes to perfectly fit the jazz vibe.

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This poster displays expressive type in the focal point reading "SWINGKID."

The type has a loud personality, displaying a person (the main act or character) playing the trumpet in a top-hat.

The designer does a great job positioning the title in the silhouette of the musician, maintaining readability in an exciting way.

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The kerning in this text is extremely uneven. Only the O and P are spaced too far apart. The design reads ST-OP.

To fix this error, ensure that the template is laid properly with letters spaced accordingly.

This is lazy and messy work. designs like this really piss me off, like how can someone lay down a stencil like this and get away with it.

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This movie poster graphic displays positive/open tracking in the title "TENET." This type of tracking is commonly found in movie posters with large headline text.

As the text shrinks, the tracking decreases to none (found in smaller subheadings.

this design has good hierarchy, establishing a good looking and simple vertical reading flow.

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This invitation graphic features various hierarchy tools that help create contrast between different elements in the page.

Scale is used in the bolded header in the upper middle of the page, the subheadings (KARL FEINSTIEN'S STYLE LOUNGE and PAST ATTENDEES), the numbers 8-9 in the middle of the page, and the two body text areas. "NEW YORK FASHION WEEK" features letters that are arranged in a stacked design, having varying sizes of letters (especially the O's).

Weight is displayed in the header and sub header in featuring a bolded sans serif. In addition, the second body text is also bolded.

Colour is shown through the yellow rectangles, numbers, and tinted photos throughout the page. The colour is consistent and guides the reader from top to bottom of the page without being too distracting.

Vertically aligned

Case and spacing are visible between the two body text boxes. All text but the second body have caps. Also, the second body has a smaller line spacing than other text on the page.

Effective use of white space

Overall effective design, minimal-looking, but still conveys all necessary information in an aesthetically pleasing way.

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headline is bolded and the subheading is a lighter weight

the company name also has a contrast in weight down the centre (bolded "startup, " light weight (vitamins). This is also customized on the letter A

this design is simple and effective. Gives off a minimal infographic design

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Different weights used in the type above the main heading and above the barcode

Sans serif font makes it very obvious to tell the difference in weight

the crosshairs on the top of the image feel out of place

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Bold, geometric design

uniform and structured

extremely legible

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bold serif font

decorative and simple

Premium, retro, friendly vibe

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Magide - Retro & Bold Serif Font | Fontsera

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Magide is a retro and bold serif font typeface. This font perfect for branding, Headlines, Retro designs, logos, invitation, watermark and so much more.

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simple geometric design.

very legible, bolded

the structure gives off a vibe of uniformity and strength

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Highly legible and clear (simple)

consistent stroke weight and symmetry in some letters

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Sleek and professional vibe

luxurious (vogue, Dior, YSL)

can be hard to read in smaller text sizes

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I love the O in this font, nearly perfect circle

Sharp edges and some symmetrical letters

Simple and minimal, very legible

First Type on the moon

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I like the font selection and layout. It's very balanced between the letters, words, and negative space

the font is very geometric and blocky, evoking a structured feeling

nice contrast and balanced hierarchy

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the kerning is poor between the e and r of "therapist."

the negative tracking is inconsistent and the two words are misaligned

the word therapist looks like "the rapist"

I like the font choice. Nice Slab Serif

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This infographic uses four hierarchy tools to create contrast within the page (scale, weight, colour, and case)

Layered Hierarchy

Scale is used in the vertically aligned header (clipping mask) and the bolded header to draw the reader's attention and quickly communicate the designer's main message. The main body text is smaller.

Weight is used in the headline text, bolded in the subheading and location name to display a changing topic or increase importance in a name/location "The Daisetsuzan National Park." The main body text is lighter for readability.

Colour contrast is displayed in the vertical header clipping mask. I really like this effect, very legible and works with the composition.

Case is visible in the capitalized main header "JAPAN." All other text is lowercase.

The least obvious hierarchy tool in this design is style, visible in the italicized link.

Overall, I think this design uses hierarchy tools effectively to create a balanced composition.