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Instant or “Minute” rice was invented by Ataullah K. Ozai-Durrani. Originally from Afghanistan (and a cousin to the King of Afghanistan), Durrani came to the United States in 1923 to study bio- chemistry. In 1939, Durrani discovered that rice could be cooked, dehydrated, packaged, and rehydrated.

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1950 MINUTE RICE Meal Ideas Recipes Food Vintage Print Ad - Etsy Canada | Recipes, Rice recipes, Heirloom recipes

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This is an original vintage print advertisement, not a reproduction.  Description/Advertiser: This is a single page ad from a vintage magazine.  Minute Rice  Year: 1950  Dimensions: Approximately 8.5 inches x 11 inches  Condition: Very good Each vintage ad is packaged with a cardboard back insert

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Kellogg’s is a multinational food manufacturing company headquartered in Battle Creek, Michigan. Founded in the early 1900s by the controversial figure Will Keith (W.K.) Kellogg, the company is best known for breakfast cereals such as Corn Flakes, Rice Krispies, Froot Loops, and Frosted Flakes, as well as snack food brands such as Pringles chips, Cheez-It crackers, Eggo frozen waffles, and Morningstar Farms plant-based foods.

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Breakfast Cereal Favorites of the 1950s, 1960s, and 1970s

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Over 2,800 breakfast recipes and an archive of classic breakfast cereals. Articles and features all related to the first meal of the day.

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In the 1950s, frozen foods were selling like hotcakes. Ore-Ida was the top producer of frozen corn in the country, and French fries were already proving a sound investment. Corn was fairly straightforward, but the downside to processing potatoes was that it was tricky to separate the fries from the scraps — and there were a lot of scraps.

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In 1951, Duncan Hines Cake Mix debuted. Reportedly, there were two original flavors: 3-Star Cake Mix (a vanilla mix that could be baked into yellow, white, or spice cake) and Devil’s Food Cake Mix. The importance of Duncan Hines Cake MixTo combine all ingredients into a smooth, uniform batter. To form and incorporate air cells in the batter. To develop the proper texture in the finished product.

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Unlike Betty Crocker, Duncan Hines was a real person. Born in Bowling Green, Kentucky in 1880, Hines worked as a traveling salesman. During his travels, he became an amateur restaurant critic, recording details about his favorite establishments in a notebook. He even took kitchen cleanliness into account! At the time,

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“Tropic-Ana” debuted in 1951, developed by Anthony Rossi who invented a new way of pasteurizing the orange juice to ensure taste. the advertising campaign initially started with a lady wearing a grass skirt and balanced a large bowl of oranges on her head. She was an immediate success, and Tropicana soon became a household name.

The importance of Tropicana Pure Premium orange juice. Branded as freshly squeezed orange juice without the ‘hassle’ of squeezing your own oranges.  Tropicana branded their product with a symbol, an orange with a straw protruding. The symbol, meant to evoke fresh taste.

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1952 Kraft Cheese Whiz and Mrs. Paul’s Fish Sticks

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1952 Kraft Cheese Whiz and Mrs. Paul’s Fish Sticks

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In 1952, Kraft introduced Cheese Whiz and Mrs. Paul's Fish Sticks.

These products symbolized the rise of convenience foods in post-WWII America, catering to busy lifestyles with easy-to-prepare options. Their introduction marked a shift toward processed foods and reflected broader changes in how people approached meal preparation.

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1953 EGGO FROZEN WAFFLES,STAR KIST CANNED TUNA, And SWABSON TV DINNERS

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1953 EGGO FROZEN WAFFLES,STAR KIST CANNED TUNA, And SWABSON TV DINNERS

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In 1953, Eggo Frozen Waffles, Star-Kist canned tuna, and Swanson TV Dinners Were introduced, highlighting the rise of convenience foods. These products catered to busy lifestyles with quick, easy meal options, reflecting a shift towards streamlined cooking and efficient meal solutions.

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L'Eggo With Eggo® | Frozen Waffles, Pancakes & Breakfast Foods

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Mornings are hard enough! Make them easier - and more delicious - with crispy waffles, fluffy pancakes and irresistible French toast.

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1954 General Mills introduced Trix cereal and Butterball Launched its turkeys.

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1954 General Mills introduced Trix cereal and Butterball Launched its turkeys.

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In 1954, General Mills introduced Trix cereal and Butterball Launched its turkeys. Trix targeted children with its colorful appeal, while Butterball provided a convenient, high-quality option for holiday meals. These products highlighted the era's focus on branding and convenience in food.

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General Mills Philippines - General Mills

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1955, Kellogg’s Special K cereal debuted and McDonald’s opened its first franchised restaurant

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1955, Kellogg’s Special K cereal debuted and McDonald’s opened its first franchised restaurant

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In 1955, Kellogg’s Special K cereal debuted, catering to health-conscious consumers, while McDonald’s opened its first franchised restaurant, marking the start of the fast-food revolution. Both represented key trends in diet and dining convenience.

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In 1956, Imperial Margarine Was introduced, providing an affordable butter alternative with a longer shelf life. It marked a shift towards margarine as a popular kitchen staple due to its convenience and cost.

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Imperial Vegetable Oil Spread - Shop Butter & margarine at H-E-B

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Shop Imperial Vegetable Oil Spread - compare prices, see product info & reviews, add to shopping list, or find in store. Many products available to buy online with hassle-free returns!

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Patent issued in 1957. PAM is an acronym, which stands for Product of Arthur Meyerhoff.

Non-stick cooking spray has many uses in the kitchen. It's useful for sticky cooking situations like helping slide cookies off the cookie sheet, making pouring molasses or honey from measuring cups less sticky, and the slicing of dried fruit or the molding of rice cereal treats and meatballs so much easier. It prevents tomato-based sauces from discoloring plastic containers and makes the job of cleaning a cheese grater a breeze.

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In 1957, food scientist William Mitchell of the General Foods Corporation came up with what he called "Tang Flavor Crystals."

Tang Orange is a fruity and delicious powdered beverage juice drink that is filled with 100% Vitamin C for everyday protection and made with real fruit extracts! Sip on this refreshingly citrus orange juice that mixes perfectly with any merienda, snacktime, or mealtime moment!

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Rice-A-Roni was introduced in 1958 and Pasta Roni, which was originally called Noodle Roni, launched in 1964.

This beautiful side dish is easy to make (no rice maker required!) and sure to become a new family favorite!

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Cocoa Puffscereal was introduced.

The Importance of Cocoa Puffs was one of the first chocolate-flavored cereals made for kids. Its sweet, chocolatey taste made it popular, and it became a common breakfast in many homes.

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Jif Peanut Butter

1958

Jif Peanut Butter was introduced by Procter & Gamble.

The Importance ofJif became known for its smooth and creamy texture. It stayed fresh longer than other peanut butters, quickly becoming one of the most loved brands in America.

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It takes a certain spirit to grow this berry into the super-fruit powerhouse it can be.

Ocean Spray was built on the maverick mindset of three bold farmers. Today, we’re a vibrant agricultural cooperative of around 700 family farmers.

A unique little fruit. A rich history. The cranberry might be a little offbeat. With its bold, bitter taste, the cranberry might be a little offbeat. But then, so are we.

Ocean Spray's mission is to connect farms to families for a better life. They are dedicated to providing the highest quality product that arrives at its destination smoothly and in the best condition.

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Juicy. Tart. Radically refreshing. We dream in full-on flavor.

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1960 The launch of the first sushi restaurant in the U.S. 

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1960 The launch of the first sushi restaurant in the U.S. 

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The event is about the first sushi restaurant opened in Los Angeles

and The Importance is a way to introduce Americans to sushi and helped popularize Japanese cuisine in the U.S

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1961  Development of the First Commercial Microwave Oven

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1961  Development of the First Commercial Microwave Oven

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Amana introduced the first commercial microwave oven, the Radarange. This innovation transformed food preparation and cooking, enabling restaurants to cook food faster and more efficiently.

Its importance is that the introduction of commercial microwave ovens had a significant impact on the foodservice industry, enabling restaurants to increase productivity, reduce labor costs, and improve food quality.