# data[].attributes.body
Business to Business

Manufacturers sell to wholesalers or retailer

# data[].attributes.body
Business to Customer

Manufacturers sell direct to consumers

# data[].attributes.body
The sum of the purchase cost, usage cost and possible disposal cost associated with a product or service

# data[].attributes.body
Original Equipment Manufacturing

# data[].attributes.body
sum of all benefits that an offering provides to a customer

# data[].attributes.body
The maximum amount a customer is willing to pay for a product

# data[].attributes.body
The difference between the total customer value and the total customer cost

# data[].attributes.body
Characteristics of market such as number of buyers and sellers, degree of competition and the ease of entry and exit

# data[].attributes.body
Markets where business or customer are clustered in a specific location

# data[].attributes.body
The total cost incurred by the supplier in production and delivering a product

# data[].attributes.body
Market with a large number of customers scattered across a wide geographical area

# data[].attributes.body
Input used in the production process

Example: raw materials, labor, capital

# data[].attributes.body
The attributes of a product or service

Example: features, quality and price

# data[].attributes.body
The decision making process that customer go through when buying a product or service

# data[].attributes.body
The activity involved in selling ane delivering products or services

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Product or services that rely heavily on technology

# data[].attributes.body
Benefits that can be measured and expressed in numeric terms.

Example is currencies

# data[].attributes.body
A market structure with many firms selling slightly differentiated products

# data[].attributes.body
A market structure with a few large firms dominating the industry

# data[].attributes.body
A measure of how responsive the quantity demanded of a product is to a change in its price

# data[].attributes.body
Products that are identical or nearly identical with a little variation in quantity or features

# data[].attributes.body
Products that are tailored to meet the specific needs or preference of individual customer

# data[].attributes.body
The decision-making process that individuals or organizations go through when selecting product and services

# data[].attributes.body
The characteristics of a market

Example is the numbers of buyers and sellers, the degree of product differentiation

# data[].attributes.body
The attributes of a product.

An example is its quality, price and features

# data[].attributes.body
The factor that influence a persons decision to purchase a product

# data[].attributes.body
Different group of customer with distinct needs and preferences

# data[].attributes.body
The combination of products, price, place and promotion used to reach a target market

# data[].attributes.body
Bill of Material

A list of components required to manufacture a product

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The process of creating a unique position for a product or service in the minds of the customer

# data[].attributes.body
The various methods used in communicating with customers.

Example is advertising, public relationship and sales promotion

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A potential customer who has been identified and qualified as a good fit for a company's offering

# data[].attributes.body
An act of contacting a potential customer without having a prior relationship or appointment

# data[].attributes.body
A sales strategy that focuses on attracting potential customers through content marketing and other no-traditional sales methods. Example is cold calling

# data[].attributes.body
A potential customer or client

# data[].attributes.body
A public event where companies showcase their products

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The specific group of people that a product or service is intended for

# data[].attributes.body
A rival company that offers similar product or service

# data[].attributes.body
A financial ratio that measures a company's financial leverage

# data[].attributes.body
The ability of a company to meet its short term financial obligations

# data[].attributes.body
A statement that clearly articulates the benefits and value that a product or service offers to customer

# data[].attributes.body
The final stage of sales process where the sales man attempt to secure a purchase from the customer

# data[].attributes.body
The most compelling reason why a customer should purchase a product or service

# data[].attributes.body
Products, price, place and promotion

# data[].attributes.body
Clients, cost, communication and convinience