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The Creative Process Behind an EP: Exploring The Role of Mixed Media in Social Media Music Promotion

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The Creative Process Behind an EP: Exploring The Role of Mixed Media in Social Media Music Promotion

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1.Absract

In the modern music world, the ways to promote music are becoming more diverse and creative. This study explores how mixed media in social media music Promotion can engage audiences more effectively than the music alone. Nowadays, love songs and songs about lost love are more likely to attract today's young audiences. It seems that the audience is more willing to pay for the story of the music rather than the music itself. By analysing music from different cultural backgrounds, such as the Chinese and English music scenes, this study uses JVKE’s "This Is What Sadness Feels Like" and Joker Xue "Gentleman" as case studies to explore the impact of emotionally resonant themes on audience interaction and engagement. Through qualitative analysis of fan reactions, social media interactions, and listener feedback, this study identifies how thematic narratives enhance listeners’ connections to artists’ works. The results show that when artists emphasize relevant themes, they cultivate shared emotional experiences and invite audiences to participate in narratives beyond the music itself. This research analysis is used to devise an approach to my creative output work, hopefully more effectively engaging my target demographic.

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My EP will have 2 songs, around 10 minutes with theme- heartbreak seasons. The lyrics will write about heartbreak feeling and break up, and the music vibe are following autumn and winter season.

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JVKE - This is what ___ feels like Series

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JVKE - This is what ___ feels like Series

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JVKE - this is what falling in love feels like (Lyrics) what you say you and me just (TikTok song)

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JVKE EP - This is What Sadness Feels Like

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JVKE EP - This is What Sadness Feels Like

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JVKE - this is what sadness feels like (official visualizer)

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JVKE - wonder if she loves me (official visualizer)

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JVKE - save your breath (official visualizer)

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collab with DFP student, and Jessy. make around 5-10 minutes sound design of short film.

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Design three different sonic logo sound of a car rental company, and a music bed.

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I produced the whole song (5min 11sec), but the lyrics and melody still incomplete. The singer is Eddie Kwan. At the end of this semester I will finish produce this song with rough mix and a film sound design (collaboration with leann from DFP).

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Hi Calrine,

Good work with the song - I look forward to the lyrics and vocals once it is done.

My only comment currently is on the keys. This needs to be played more evenly. Keep the playing fluid rather than to emphasise / accent on the strong beats. One area where the playing is quite uneven is around the 2:09-2:25 section. Because the piano contains a lot of repeated chords, it is very crucial that the playing (and weight you place on the keys when you play) be kept very even.

Suggestions: I like the sound design bit where you have the countdown and lift off - it adds an interesting layer to the song. You may want to think about including a very short fragment of the lift off at other part(s) of the song, to connect the sound design elements that you have.

The song sounds quite full with the sweeping strings and piano - but you may want to think about adding other instruments to enhance the song. Think about timpani and cymbal rolls for added dramatic effect.

I think the arrangement could also do with a little bit more bass to balance out the strings, which are on the higher range.

Also: I would suggest listening to orchestral music - seeing how an orchestra works together could also give you additional ideas about arrangement. Also observe the conductor, which gives you indications on the dynamics and the phrasing (something you will need to pay attention to once you include vocals).

I'll link a few videos below to get you started:

https://youtu.be/pR4iCWB-VVQ?si=usqkiDLxwzQmgWP2

https://youtu.be/cLgJQ8Zj3AA?si=1A7_lynTGvm0ZhpE

https://youtu.be/N3MHeNt6Yjs?si=K_c6vF6CFQ_3w3NF

https://youtu.be/iJIvg2IaJIM?si=ZE_fOHAC5ayDanqH

(this is a good example of very even piano playing)

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Film《血浓于水》 sound design (dialogue mix, ambience, sound effects):

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Film《血浓于水》 sound design (dialogue mix, ambience, sound effects):

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https://www.instagram.com/harmonyprod24?igsh=MXNjZndjc2d4aDVvZw==

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